Exam 11: Marketing Channels and Supply Chain Management

Match each item to the statement or sentence listed below. a.distribution channel b.grey market c.logistics d.supply chain management e.direct channel f.intensive distribution g.selective distribution h.exclusive distribution i.channel captain j.vertical marketing system k.Suboptimization l.downstream management m.common carriers n.private carriers -do not offer transportation services for hire. 2.An organized system of marketing institutions and their interrelationships that enhance the flow of goods and services from producer to users is called a(n) _____. 3.provide transportation services as for-hire carriers to the general public. 4.Two versions of the same brand competing against the wishes of the manufacturer is called a(n) _____. 5.Managing finished product storage, outbound logistics, marketing and sales, and customer service is called _____. 6.refers to the coordination of the flow of information, goods, and services among members of the marketing channel. 7.Upsetting the balance of the physical distribution process, usually through cost cutting so that results are substandard, is referred to as _____. 8.Controlling activities, from the purchase of raw materials through the transformation to a finished product and final distribution to a customer, is called _____. 9.A(n) _____ is a planned channel system designed to improve distribution efficiency and cost effectiveness by integrating various functions throughout the distribution chain. 10.A(n) _____ is when goods move directly from a producer to a business purchaser or the ultimate user. 11.The _____ is the dominant and controlling member of a marketing channel. 12.is the distribution of products through all available channels. 13.is the distribution of a product through a single wholesaler or retailer. 14.Distribution of a product through a limited number of channels is called _____.

Tractor trailers of products ride stacked on barges along a river.When they reach shore, they will be attached to truck cabs and driven to warehouses hundreds of kilometres away.What is the first type of intermodal hauling called?

A marketing channel is an organized system of marketing institutions and their interrelationships.It promotes the physical flow and ownership of products from producer to consumer or business user.

The producer-wholesaler-retailer-consumer distribution path is ideal for large companies with large budgets that can be used to train the wholesale sales force to sell their products most effectively.

What is the form of intermodal coordination in which motor carriers deliver shipments to air carriers that transport them between airports and then turn them over to motor carriers for local delivery?

Cynthia, a marketing director for a chemical company, is looking for an independent intermediary that will take title to the goods.Who is Cynthia looking for?

Define and discuss the concept of suboptimization.