Exam 11: Marketing Channels and Supply Chain Management

What is technology that uses a tiny chip with identification information that can be read by a scanner from a distance called?

What are goods called when they are manufactured abroad under license from a Canadian manufacturer, and then sold in the Canadian market in competition with Canadian-produced goods from the Canadian manufacturer?

Identify the elements of the physical distribution system and the questions each must address.

Water carrier costs have continued to decline, making this mode of transportation the cheapest per tonne-kilometre of all the transportation means available.

What is the system that involves unitizing and containerization referred to as?

What is the advantage of intermodal transportation? Give examples of intermodal hauling.

A telemarketer calling to sell season subscriptions for a local theatre company is a marketing intermediary between a not-for-profit organization and the consumer.

When products move through more than one marketing channel to reach different target markets, it is called dual distribution.

What must a wholesaler do to grow profitably in a competitive environment?

Suboptimization results when managers of individual physical distribution functions seek to meet their overall customer service goal by meshing all physical distribution elements to achieve lowest total cost.

What occurs when a selective distribution strategy is chosen by a firm?

What type of distribution is the process of using every channel available to bring a product to market?

The supply chain is called the value chain because it is the sequence of activities that contributes to the creation and delivery of goods and services.

What is a major difference between an administered vertical marketing system and a contractual system?

The profit an intermediary earns depends on the product line.Typically, food wholesalers earn 1 percent, while durable goods wholesalers can earn 5 percent.

Freight carriers are classified as common, contract, and institutional carriers.

In the context of marketing channels, who do business purchasers usually prefer to buy from?

Sherwin-Williams Paint Company sells the paint it manufactures through its company-owned retail paint stores.What type of marketing system is the company's marketing channel?

What type of channel conflict is between two or more wholesalers or two or more retailers?

A manufacturer assigns national sales teams to sell to Walmart, Loblaws, Zellers, and other large retailers.Smaller retailers and wholesalers are sold through food brokers.In this situation, the manufacturer is utilizing dual distribution.