Exam 11: Marketing Channels and Supply Chain Management

Unitizing and containerizing are terms used in materials handling.

While exclusive distribution is legal for companies first entering a market, what does such an agreement violate if used by firms with a sizable market share seeking to bar competitors from the market?

Piggyback, birdyback, and fishyback are all intermodal terms for motor carriers coordinating shipments with rail, air, and water carriers respectively.

What type of train bypasses intermediate terminals to speed up schedules and may carry a variety of commodities?

What is the MOST efficient form of transportation for coal, grains, nonmetallic minerals, and lumber products?

An intensive distribution strategy suits items with narrow appeal across limited, well-defined groups of customers.

Lands' End products are sold through catalogues, online, and Sears retail stores.By providing three ways for the customer to purchase its products, Sears-owner of the Lands' End brand-is practising dual distribution.

Describe the concept of channel captain within the marketing channel.

Which of the following is a characteristic of common carriers moving freight?

Logistics is the process of contracting trucks, trains, planes, and ships for transport of goods and services.

Which of the following are NOT physical distribution elements?

Roots markets its branded products through its Roots retail stores.This form of single ownership of each stage of the distribution channel is a corporate marketing system.

Which marketplace generally has the longest distribution channels?

How does the traditional marketing channel proceed?

What is the major difference between a storage warehouse and a distribution warehouse?

The dominant and controlling member of a marketing channel is called the channel captain.

The standardization of exchange transactions is an impossible goal for wholesalers because of the numbers of products and manufacturers in the marketplace.

What results from business customers being more geographically concentrated and fewer in number than individual consumers?

Kellogg's, General Mills, and Post ship pallets of cereal to a food wholesaler's warehouse.The pallets are warehoused until the next day when an order from a grocery store is fulfilled.At this point, one-third of the cartons on each of the pallets are combined and loaded on a single pallet destined for the grocery store.The retailer will now have an assortment of cereals from different manufacturers, and the wholesaler will have completed the sorting function.

In addition to traditional drug stores, Dr.Scholl's foot care company has decided to market through home medical care supply centres and telemarketing to podiatrists.What is this an example of?