Question 1

Selective distribution helps control price cutting since relatively few dealers handle the firm's line.

Accepted Answer

A) True 
 B)False

Question 2

Define supply chain, and describe a manufacturing supply chain.

Accepted Answer

The supply chain is the complete sequenc

Question 3

Compare and contrast merchant wholesalers and agents/brokers.

Accepted Answer

Wholesalers are intermediaries that take

Question 4

The outsourcing of distribution functions as a way of cutting costs is becoming more common for Canadian and foreign companies.What are the outsourcing specialists who contract to handle distribution called?

Accepted Answer

A)  outsourcing alliances 
B)  intermodal distributors 
C)  third-party logistics firms 
D)  supply chain coordinators 
A)  outsourcing alliances 
B)  intermodal distributors 
C)  third-party logistics firms 
D)  supply chain coordinators

Question 5

Downstream management involves all of the processes that lead to the production of a product.Upstream management involves the processes that take place once the product is produced.

Accepted Answer

A) True 
 B)False

Question 6

Wholesalers and retailers expect producers to sell directly to customers, particularly through the Internet, so there is no horizontal or vertical conflict between these parties.

Accepted Answer

A) True 
 B)False

Question 7

What does the term tonne-kilometre refer to?

Accepted Answer

A)  moving one cubic metre of freight one kilometre 
B)  moving one tonne longer than 100 kilometres 
C)  moving one tonne of freight one kilometre 
D)  moving a full load one kilometre 
A)  moving one cubic metre of freight one kilometre 
B)  moving one tonne longer than 100 kilometres 
C)  moving one tonne of freight one kilometre 
D)  moving a full load one kilometre

Question 8

List and explain the three levels of distribution intensity.

Accepted Answer

a. Intensive distribution-this strategy

Question 9

When can an intermediary be eliminated from a marketing channel?

Accepted Answer

A)  when another intermediary or a new system replaces it 
B)  when the elimination is demanded by a retailer 
C)  when there is mutual consent between manufacturer and wholesaler 
D)  when the consumer prefers to buy wholesale 
A)  when another intermediary or a new system replaces it 
B)  when the elimination is demanded by a retailer 
C)  when there is mutual consent between manufacturer and wholesaler 
D)  when the consumer prefers to buy wholesale

Question 10

What is an improved or supplemental service called that is added to the supply chain to provide enhanced benefits, but is NOT expected by the customer?

Accepted Answer

A)  value-added service 
B)  demarketing 
C)  cost-plus products 
D)  optimization 
A)  value-added service 
B)  demarketing 
C)  cost-plus products 
D)  optimization

Question 11

What is an organized group of components linked according to a plan for achieving specific distribution objectives called?

Accepted Answer

A)  a physical distribution system 
B)  a nonphysical system 
C)  a product promotion system 
D)  a physical promotion system 
A)  a physical distribution system 
B)  a nonphysical system 
C)  a product promotion system 
D)  a physical promotion system

Question 12

Small manufacturers often use agents to approach wholesalers and business users.

Accepted Answer

A) True 
 B)False

Question 13

While it is common for firms to outsource transportation and warehousing functions, it is highly unusual for them to outsource other aspects of supply chain management.

Accepted Answer

A) True 
 B)False

Question 14

Who are marketing intermediaries very beneficial to?

Accepted Answer

A)  producers with wide product lines 
B)  a small producer trying to sell to large customers 
C)  suppliers with a small and concentrated market of customers 
D)  well-financed national manufacturers 
A)  producers with wide product lines 
B)  a small producer trying to sell to large customers 
C)  suppliers with a small and concentrated market of customers 
D)  well-financed national manufacturers

Question 15

Closed sales territories are geographic areas off-limits to wholesalers because a manufacturer is selling directly through its own sales force.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an advantage of pipeline transport?

Accepted Answer

A)  accommodation of only select products 
B)  limited and specialized transport locations 
C)  low maintenance 
D)  careful and slow speed of transport 
A)  accommodation of only select products 
B)  limited and specialized transport locations 
C)  low maintenance 
D)  careful and slow speed of transport

Question 17

What does distribution intensity refer to?

Accepted Answer

A)  tying agreements held with intermediaries 
B)  the amount of monthly cooperative advertising that a producer contracts with a number of retailers 
C)  the number of intermediaries through which a producer distributes goods in a particular market 
D)  the concentration of wholesalers carrying competing products in a given geography 
A)  tying agreements held with intermediaries 
B)  the amount of monthly cooperative advertising that a producer contracts with a number of retailers 
C)  the number of intermediaries through which a producer distributes goods in a particular market 
D)  the concentration of wholesalers carrying competing products in a given geography

Question 18

Relative to the size of a warehouse operation, when do facilities and materials-handling costs on a per-unit basis decrease?

Accepted Answer

A)  when volume decreases 
B)  when volume increases 
C)  when volume stays the same 
D)  when volume has ongoing fluctuations 
A)  when volume decreases 
B)  when volume increases 
C)  when volume stays the same 
D)  when volume has ongoing fluctuations

Question 19

Business users prefer to deal directly with the manufacturer when purchasing most products, except routine supplies and other small items.

Accepted Answer

A) True 
 B)False

Question 20

What type of distribution has a limited number of marketing intermediaries in a geographic region?

Accepted Answer

A)  selective 
B)  intensive 
C)  limited 
D)  exclusive 
A)  selective 
B)  intensive 
C)  limited 
D)  exclusive

Selective distribution helps control price cutting since relatively few dealers handle the firm's line.

Define supply chain, and describe a manufacturing supply chain.

Compare and contrast merchant wholesalers and agents/brokers.

The outsourcing of distribution functions as a way of cutting costs is becoming more common for Canadian and foreign companies.What are the outsourcing specialists who contract to handle distribution called?

Downstream management involves all of the processes that lead to the production of a product.Upstream management involves the processes that take place once the product is produced.

Wholesalers and retailers expect producers to sell directly to customers, particularly through the Internet, so there is no horizontal or vertical conflict between these parties.

What does the term tonne-kilometre refer to?

List and explain the three levels of distribution intensity.

When can an intermediary be eliminated from a marketing channel?

What is an improved or supplemental service called that is added to the supply chain to provide enhanced benefits, but is NOT expected by the customer?

What is an organized group of components linked according to a plan for achieving specific distribution objectives called?

Small manufacturers often use agents to approach wholesalers and business users.

While it is common for firms to outsource transportation and warehousing functions, it is highly unusual for them to outsource other aspects of supply chain management.

Who are marketing intermediaries very beneficial to?

Closed sales territories are geographic areas off-limits to wholesalers because a manufacturer is selling directly through its own sales force.

Which of the following is an advantage of pipeline transport?

What does distribution intensity refer to?

Relative to the size of a warehouse operation, when do facilities and materials-handling costs on a per-unit basis decrease?

Business users prefer to deal directly with the manufacturer when purchasing most products, except routine supplies and other small items.

What type of distribution has a limited number of marketing intermediaries in a geographic region?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 11: Marketing Channels and Supply Chain Management

Selective distribution helps control price cutting since relatively few dealers handle the firm's line.

Define supply chain, and describe a manufacturing supply chain.

Compare and contrast merchant wholesalers and agents/brokers.

The outsourcing of distribution functions as a way of cutting costs is becoming more common for Canadian and foreign companies.What are the outsourcing specialists who contract to handle distribution called?

Downstream management involves all of the processes that lead to the production of a product.Upstream management involves the processes that take place once the product is produced.

Wholesalers and retailers expect producers to sell directly to customers, particularly through the Internet, so there is no horizontal or vertical conflict between these parties.

What does the term tonne-kilometre refer to?

List and explain the three levels of distribution intensity.

When can an intermediary be eliminated from a marketing channel?

What is an improved or supplemental service called that is added to the supply chain to provide enhanced benefits, but is NOT expected by the customer?

What is an organized group of components linked according to a plan for achieving specific distribution objectives called?

Small manufacturers often use agents to approach wholesalers and business users.

While it is common for firms to outsource transportation and warehousing functions, it is highly unusual for them to outsource other aspects of supply chain management.

Who are marketing intermediaries very beneficial to?

Closed sales territories are geographic areas off-limits to wholesalers because a manufacturer is selling directly through its own sales force.

Which of the following is an advantage of pipeline transport?

What does distribution intensity refer to?

Relative to the size of a warehouse operation, when do facilities and materials-handling costs on a per-unit basis decrease?

Business users prefer to deal directly with the manufacturer when purchasing most products, except routine supplies and other small items.

What type of distribution has a limited number of marketing intermediaries in a geographic region?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters