Exam 6: Attitudes and Persuasion

Yana's speech got the crowd very enthusiastic. Afterward, many people signed up to volunteer for her cause. According to McGuire's model, she succeeded at gaining ______.

Differentiate between classical and operant conditioning, and explain how both are related to attitudes.

Assortative mating is the process through which people find a partner similar to themselves.

A researcher pretending to be a participant is known as a decoy.

After eating at a fast-food restaurant, Cynthia filled out a survey about the quality of food and service. This survey is intended to measure ______.

McGuire's six-step model of persuasion is also known as ______.

Which of the following are apparent facts that are not firsthand knowledge, but gained from a trusted source

Adelaide asked her friends to share her Facebook post promoting breast cancer awareness. Later, she asked her friends to donate money to breast cancer research. Which persuasion technique is she using

Wilson likes his neighbor, and forgave him for ruining his new lawn mower. But Wilson still feels annoyance when his neighbor asks to borrow other items. What term best describes Wilson's viewpoint of his neighbor

Explain the relationship between justification and cognitive dissonance and provide two examples.

Explain how the reciprocity norm functions in our society and provide three examples that show how this norm can be exploited to sell merchandise.

We are motivated to pay more attention to a message from a supervisor because they have ______.

The IAT claims to measure implicit attitudes. What else might it be measuring

The Strack, Martin, & Stepper (1988) study found that we infer our emotions from what our face is doing. This is known as ______.

Gabriel intentionally avoided looking at accident statistics when researching the effects of marijuana. Which best describes Gabriel's behavior

The commercial attempted to persuade customers by playing a catchy jingle. This is relying on what to persuade

What is the proposition that the link between attitudes and behaviors is stronger when the attitude and the behavior are measured at the same level of detail

Emily was burned by trying to drink hot cocoa. Now she only likes cold drinks. Her attitude was shaped by ______.

Which peripheral attribute seems to enhance credibility

An attitude is an inner tendency to judge or evaluate something positively or negatively.