Exam 16: Marketing Ethics and Consumer Misbehaviour

Penny bought a dress to wear to a wedding. She didn't cut the price tag out, and the day after the wedding, she took the dress back to the store where she purchased it and returned it for her money back. Which of the following describes Penny's behaviour?

Some consumers complain illegitimately based on a motivation for monetary gain.

Which of the following are used to become more attractive and likeable to another person or party?

Teleological evaluations focus on the consequences of the behaviours and the individual's assessment of those consequences.

Explain how consumers' moral beliefs and evaluations influence the choice to engage in consumer misbehaviour. Which one or ones have the greatest influence on your behaviour?

Equity reflects beliefs about the social acceptability of an act.

Which of the following is NOT a major issue regarding the misuse of an automobile?

What is the term for sending naked pictures of oneself via a cellphone to someone else?

Emotions and feelings play a large role in shoplifting.

The illegal copying of software is a small problem worldwide with losses amounting to approximately $10 million annually.

Using the "every-penny-counts" technique, salespeople attempt to lead customers into believing that they are working as hard as possible to give them the best deal.

Corporate social responsibility activities fall into one of three categories: ethical duties, altruistic duties, and strategic initiatives.

What is the term for the practice of using marketing techniques in which consumers do not realize that they are being targeted for a particular product promotion?

What are the societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies?

Cyberbullying is the attack of innocent people on the Internet.

The term road revenge is used to describe an extreme manifestation of aggressive driving.

All consumer problem behaviours break laws.

Marcie knows that if she first asks a customer to buy the expensive product she is selling they will probably refuse, but she asks anyway. When a consumer refuses, showing that her feelings are clearly hurt, she requests the consumer to do something less extreme, like asking if they will let her show them the features of the product. Which technique is Marcie using?

Older consumers are more likely to shoplift than are younger consumers.

Which of the following is NOT a component of a consumer's moral beliefs?