Exam 16: Marketing Ethics and Consumer Misbehaviour

Tobacco products and sugary soft drinks are products that provide hedonic value to consumers but may be harmful in the long run. Which type of product category does this describe?

What is the common phrase for misleading consumers into believing a product is environmentally friendly when it is not?

Most consumers do not steal from stores because they believe that it is wrong to do so. What do these beliefs reflect for consumers?

Relativism refers to beliefs about the violation of written or unwritten laws.

Which of the following proposes that all the functions of the organization should work together in satisfying its customers' wants and needs?

Which of the following is NOT a category of abusive consumers?

Stephanie has an eating disorder in which she will eat an entire pint of ice cream or bag of cookies and then make herself throw up afterwards. What is Stephanie's disorder called?

The Regina Resolution calls for an education-based approach to online privacy for children.

Which of the following is a central component for understanding consumer behaviour that is also the focal motivation for consumer misbehaviour?

One reason for dysfunctional fan behaviour is due to an increasingly violent society.

Consumer misbehaviour is behaviour that violates generally accepted norms of conduct.

The marketing concept developed in the 1960s.

Two important issues to consider when discussing marketing ethics are product price and consumer vulnerability.

What is the term for advertising that contains or omits information that is important in influencing a consumer's buying behaviour and is likely to mislead consumers who are acting "reasonably"?

Anomie is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals.

Deficient products are products that provide hedonic value to consumers but may be harmful in the long run.

Which term refers to beliefs about the violation of written (or unwritten) laws?

Procter and Gamble, the maker of Tide laundry detergent, sets up mobile stations, called Loads of Hope, where people stricken by natural disasters such as hurricane Katrina can wash their clothing. Which type of corporate social responsibility is this an example of?

For some consumers, the simple thrill of the action leads them to misbehave.

In general, younger, less-educated males are more likely to engage in aggressive driving behaviour.