Exam 16: Marketing Ethics and Consumer Misbehaviour

What is used to describe the activities of various groups to protect basic consumer rights?

The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.

The Food and Drug Administration is responsible for food and drug safety.

What role does value play in consumer misbehaviour?

One motivation of consumer misbehaviour is unfulfilled aspirations.

Sociologists use attribution theory to explain why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

Which of the following considers not only the wants and needs of individual consumers but also the needs of society?

Which term refers to repetitive, excessive, and purposeful consumer behaviours that are performed as a response to tension, anxiety, or obtrusive thoughts?

What is being fulfilled by a company acting within expected moral boundaries?

A toy company has found out that its new stuffed animal the "Sophie Monkey" is going to be the hit of the holiday season. To further increase its profit the company has decided to limit the quantity in certain areas so it can raise the price. Which part of the marketing mix is being used unethically?

Deceptive advertising is advertising that contains or omits information that is important in influencing a consumer's buying behaviour and is likely to mislead consumers who are acting "reasonably."

Morals are laws that are used to guide individual action.

You are undergoing sales training at your new job, and the training is teaching you ingratiation tactics. Name and describe two of these tactics and explain the theory or concept on which the tactic is based. Finally, explain why they are considered unethical.

Which type of behavioural evaluations focus on specific actions?

One motivation for consumer misbehaviour is that consumers may simply believe that the rewards associated with the behaviour outweigh the risks involved. This is referred to as opportunism.

Which term refers to products that have little to no potential to create value of any type?

A relativistic evaluation occurs when a consumer asks him- or herself, "Is this action 'right'?"

Situational factors, such as retail crowding, flight delays, excessive heat, or noise, can provoke consumer misbehaviour.

Aniqa went to buy a new cellphone because it was on sale. When she went to the store she discovered she had to buy a sim card and a battery charger separately, so the phone was not as inexpensive as it first seemed. Which part of the marketing mix is being used unethically in this situation?

Many consumers illegally download music and movies from the Internet because they perceive a low risk of getting caught. Which motivation of misbehaviour is this an example to?