Exam 16: Marketing Ethics and Consumer Misbehaviour

Misbehaviour by marketers occurs even if the marker is not aware that he or she is behaving unethically.

Which theory relies on the "I'm working for you!" selling technique?

British Columbia generally prohibits commercial advertising to children under the age of 13.

The practice of managing and intentionally setting discontinue dates for products is known as planned obsolescence.

Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm, such as a company donating to a cause every time a consumer purchases its product. Which term refers to these types of activities?

What term refers to chronic, repetitive purchasing behaviours that are in response to negative events or feelings?

Socially responsible marketing can be beneficial to a company.

Consumer misbehaviour and consumer problem behaviour are synonymous.

Health Canada is the only federal regulatory body that governs the protection of consumers from unsafe products and marketer misbehaviour.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a controversial past. Prior to 1988, there were no legal restrictions on cigarette advertising. Cigarette companies, however, complied with a voluntary code. The first part of it was that they would not advertise on television and they would also place small health warnings on print ads. The other part of this code placed a cap on advertising expenditures. In print ads, one particular company claimed that they made the perfect cigarette and another from the U.S. stated that they were the choice product of doctors. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continued to market the product. After May 1988, cigarette companies had to abide by the Tobacco Products Control Act. This prohibited all forms of advertising with some exceptions. Cigarette manufacturers got around this law by sponsoring sporting and cultural events using their corporate names instead of their brand names. Sporting and cultural events including golf, tennis, horse racing, auto racing, fireworks displays, and jazz festivals received a lot of money. In 2003 a complete sponsorship ban was put into place, but some people argued that these companies were simply trying to give back to the community. Even today the controversy continues, with one of the current issues being whether or not a website constitutes advertising. -Refer to Cigarette Marketing Scenario. Cigarettes provide hedonic value to smokers but are harmful in the long run. Which type of product does this represent?

Which of the following is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals?

A negligible product is one that has little to no potential to create value of any type.

The difficult issue comes with the marketing of pleasing products because they can be harmful for consumers.

David is selling a set of knives that is very expensive for the entire set. One tactic he uses is to ask people to try the paring knife and then ask them to purchase it for $5.00. Then he asks them to try other knives until he eventually works up to asking consumers to purchase the entire set of knives. Which selling technique is David using?

Will was stuck behind a slow driver on the interstate. He started tailgating her very closely, and when he had the chance, he swerved into the right lane and sped around her. As he passed by, he shouted obscenities at her and was shaking his fist in the air. Then he floored it and swerved in and out of lanes to get around other cars. Which type of behaviour did Will exhibit?

Only the product component of the marketing mix can be brought into question by consumer groups.

Which term refers to beliefs regarding an act's fairness or justness?

Jan has been smoking for 40 years. She has a physiological dependency on the product and is finding it difficult to stop. What is Jan's smoking behaviour an example of?

Anun bought a television but while setting it up he accidently dropped it. Because it no longer worked, he decided to take it back to the store and tell them that it was broken when he took it out of the box. What is the term for this type of behaviour?

Which type of evaluation focuses on the consequences of behaviours and the individual's assessment of those consequences?