Question 1

The focal motivation for consumer misbehaviour is value.

Accepted Answer

A) True 
 B)False

Question 2

Retaliatory socialization is one motivation of consumer misbehaviour that states consumers may view misbehaviour as a way of getting revenge against big companies.

Accepted Answer

A) True 
 B)False

Question 3

The marketing concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs.

Accepted Answer

A) True 
 B)False

Question 4

Consumerism is used to describe the activities of various groups to protect basic consumer rights.

Accepted Answer

A) True 
 B)False

Question 5

Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.

Accepted Answer

A) True 
 B)False

Question 6

One motivation for shoplifting behaviour is that some consumers believe retailers can absorb the loss.

Accepted Answer

A) True 
 B)False

Question 7

One issue taken into consideration with deontological evaluations is the desirability of the consequences of an action for the stakeholders.

Accepted Answer

A) True 
 B)False

Question 8

Product abuse refers to consumers using products in ways that were not intended by the marketer.

Accepted Answer

A) True 
 B)False

Question 9

Canada is the only country that has banned cellphone use while driving.

Accepted Answer

A) True 
 B)False

Question 10

Both governmental and non-governmental agencies play a role in protecting consumers.

Accepted Answer

A) True 
 B)False

Question 11

With stealth marketing, consumers are unaware that they are being marketed to.

Accepted Answer

A) True 
 B)False

Question 12

Self-regulation, such as the advertising industry's Canadian Code of Advertising Standards, was put into place to ensure that advertising practices are truthful.

Accepted Answer

A) True 
 B)False

Question 13

All consumer misbehaviour is illegal.

Accepted Answer

A) True 
 B)False

Question 14

Which type of product is good for both consumers and society in the long run and offer high utilitarian value but not hedonic value?

Accepted Answer

A)  long-term 
B)  pleasing 
C)  desirable 
D)  salutary 
A)  long-term 
B)  pleasing 
C)  desirable 
D)  salutary

Question 15

Consumer misbehaviour may be viewed as a subset of a more general topic, human deviance.

Accepted Answer

A) True 
 B)False

Question 16

Which term refers to products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run?

Accepted Answer

A)  salutary products 
B)  pleasing products 
C)  desirable products 
D)  ethical products 
A)  salutary products 
B)  pleasing products 
C)  desirable products 
D)  ethical products

Question 17

Identity theft is a type of consumer fraud that has grown considerably.

Accepted Answer

A) True 
 B)False

Question 18

The term ethics refers to standards or moral codes of conduct to which a person, group, or organization adheres.

Accepted Answer

A) True 
 B)False

Question 19

Toyota's Prius hybrid automobile is touted as an environmentally friendly product that gets high gas mileage, which is important for consumers facing high gas prices. What product category is the Prius an example of?

Accepted Answer

A)  deficient 
B)  salutary 
C)  pleasing 
D)  ethical 
A)  deficient 
B)  salutary 
C)  pleasing 
D)  ethical

Question 20

A salesperson using the foot-in-the-door technique begins by making a very large request of a customer.

Accepted Answer

A) True 
 B)False

The focal motivation for consumer misbehaviour is value.

Retaliatory socialization is one motivation of consumer misbehaviour that states consumers may view misbehaviour as a way of getting revenge against big companies.

The marketing concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs.

Consumerism is used to describe the activities of various groups to protect basic consumer rights.

Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.

One motivation for shoplifting behaviour is that some consumers believe retailers can absorb the loss.

One issue taken into consideration with deontological evaluations is the desirability of the consequences of an action for the stakeholders.

Product abuse refers to consumers using products in ways that were not intended by the marketer.

Canada is the only country that has banned cellphone use while driving.

Both governmental and non-governmental agencies play a role in protecting consumers.

With stealth marketing, consumers are unaware that they are being marketed to.

Self-regulation, such as the advertising industry's Canadian Code of Advertising Standards, was put into place to ensure that advertising practices are truthful.

All consumer misbehaviour is illegal.

Which type of product is good for both consumers and society in the long run and offer high utilitarian value but not hedonic value?

Consumer misbehaviour may be viewed as a subset of a more general topic, human deviance.

Which term refers to products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run?

Identity theft is a type of consumer fraud that has grown considerably.

The term ethics refers to standards or moral codes of conduct to which a person, group, or organization adheres.

Toyota's Prius hybrid automobile is touted as an environmentally friendly product that gets high gas mileage, which is important for consumers facing high gas prices. What product category is the Prius an example of?

A salesperson using the foot-in-the-door technique begins by making a very large request of a customer.

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Filters

Exam 16: Marketing Ethics and Consumer Misbehaviour

The focal motivation for consumer misbehaviour is value.

Retaliatory socialization is one motivation of consumer misbehaviour that states consumers may view misbehaviour as a way of getting revenge against big companies.

The marketing concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs.

Consumerism is used to describe the activities of various groups to protect basic consumer rights.

Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.

One motivation for shoplifting behaviour is that some consumers believe retailers can absorb the loss.

One issue taken into consideration with deontological evaluations is the desirability of the consequences of an action for the stakeholders.

Product abuse refers to consumers using products in ways that were not intended by the marketer.

Canada is the only country that has banned cellphone use while driving.

Both governmental and non-governmental agencies play a role in protecting consumers.

With stealth marketing, consumers are unaware that they are being marketed to.

Self-regulation, such as the advertising industry's Canadian Code of Advertising Standards, was put into place to ensure that advertising practices are truthful.

All consumer misbehaviour is illegal.

Which type of product is good for both consumers and society in the long run and offer high utilitarian value but not hedonic value?

Consumer misbehaviour may be viewed as a subset of a more general topic, human deviance.

Which term refers to products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run?

Identity theft is a type of consumer fraud that has grown considerably.

The term ethics refers to standards or moral codes of conduct to which a person, group, or organization adheres.

Toyota's Prius hybrid automobile is touted as an environmentally friendly product that gets high gas mileage, which is important for consumers facing high gas prices. What product category is the Prius an example of?

A salesperson using the foot-in-the-door technique begins by making a very large request of a customer.

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Filters