Exam 16: Marketing Ethics and Consumer Misbehaviour

Individual behaviour is guided not only by a sense of what members of society would believe is ethical or unethical in a particular situation but also by the individual's morals.

Consumers may express a desire to stop problem behaviours but simply find quitting to be too difficult.

Compulsive consumption refers to a physiological dependency on the consumption of a product.

The CRTC requires advertisements to adhere to the Broadcast Code for Advertising to Children.

Which type of consumption behaviour involves a physical inability to discontinue the behaviour?

Aspirational evaluations focus on specific actions.

Define deceptive advertising and explain why advertisements for products or businesses claiming to be the "best" are not considered deceptive.

Which of the following are personal standards and beliefs that are used to guide individual action?

Martin and his friends like to drink a lot at football games. They are often verbally abusive to others and are loud and obnoxious, usually yelling profanities at the referees and players. Once they even got in a fight with other spectators. Which of the following describes this type of behaviour?

Famed author Theodore Levitt published an article entitled "Marketing Myopia," in which he argued that a firm's long-term health depends on its ability to exist as a consumer-satisfying entity rather than a goods-producing entity.

A number of consumer misbehaviours may be classified as consumer fraud.

Salespeople who adhere to which orientation are often guilty of using high-pressure tactics?

John has been caught three times stealing things from a local Walmart. He admitted to police that he has stolen over $5,000 from the store, but when asked why he did it he said it was a compulsion. What would suggest that this is a case of kleptomania?

Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.

Why do consumers misbehave? Discuss three of the several reasons given in the textbook.

Many manipulative sales tactics use ingratiation tactics.

Which behaviour violates generally accepted norms of conduct?

Which type of socially responsible duties include giving back to communities through philanthropic activities?

Which term refers to beliefs about the perceived ethicality of behaviours?

Myrna hates big business. She thinks it feeds consumers' hedonistic desires, pollutes the earth, and makes excessive profits. At the G20 Summit in Toronto she threw rocks through several retailers' windows in an upscale retail neighbourhood in the middle of the night. She did this as a form of revenge against big companies. Which motivation of misbehaviour best describes Myrna's behaviour?