Exam 11: Public Relations

Among scholars,enthusiasm has developed for applying __________________ for a kinder,gentler practice of public relations.

Many public relations people are

Who was best known for turning hype into a fine art?

When General Motors set up municipal programs and set up scholarships for employees' children,this was an example of __________________.

Which term did Paul Garrett use to describe mutually beneficial public relations?

Dialogic theory focuses on communication to publics.

Ivy Lee was an early mogul in trouble with the public.

When,how,and why did public relations develop? Describe the changes public relations has gone through over the years.

The common wisdom among public relations people is to be open and candid with the mass media.

A college has relationships with its students,faculty,staff,and other colleges.Each of these constituencies is called