Question 1

Which term describes paid advertisements that state an editorial position?

Accepted Answer

A)  Reporter tales 
B)  Press packages 
C)  Media briefs 
D)  Infomercials 
E)  Advertorials 
A)  Reporter tales 
B)  Press packages 
C)  Media briefs 
D)  Infomercials 
E)  Advertorials

Question 2

Maple Leaf Foods' handling of the 2008 listeriosis outbreak is an example of

Accepted Answer

A)  reactive media relations. 
B)  proactive media relations. 
C)  image consulting. 
D)  product tampering. 
E)  proactive advertising. 
A)  reactive media relations. 
B)  proactive media relations. 
C)  image consulting. 
D)  product tampering. 
E)  proactive advertising.

Question 3

Joyce Nelson coined the term "legitimacy gap" to describe the difference between a corporate image and the corporate reality.

Accepted Answer

A) True 
 B)False

Question 4

Assume you are associated with a railroad and a train derails,dumping a toxic substance into a river.What public relations strategy would you advise this company to follow during this crisis period?

Accepted Answer

In the event of a train derailment and t

Question 5

Many public relations people are seasoned journalists.

Accepted Answer

A) True 
 B)False

Question 6

The term used to describe the difference between a corporate image and the corporate reality is

Accepted Answer

A)  advertising. 
B)  the legitimacy gap. 
C)  manufacturing. 
D)  public relations. 
E)  quality control. 
A)  advertising. 
B)  the legitimacy gap. 
C)  manufacturing. 
D)  public relations. 
E)  quality control.

Question 7

The application of Darwin's survival-of-the-fittest theory to society is called __________________.

Accepted Answer

The answer of The application of Darwin's survival-of-the-fittest theory to...

Question 8

Which of the following is part of the CPRS code of standards?

Accepted Answer

A)  Members should protect the confidences of present employers. 
B)  Members cannot disclose the names of their employers. 
C)  Members may represent conflicting interests. 
D)  Members can be accredited after two years. 
E)  Members must always control the message. 
A)  Members should protect the confidences of present employers. 
B)  Members cannot disclose the names of their employers. 
C)  Members may represent conflicting interests. 
D)  Members can be accredited after two years. 
E)  Members must always control the message.

Question 9

When General Motors set up grants for schools and scholarships for employees' children,this was an example of

Accepted Answer

A)  human resources management. 
B)  public relations. 
C)  Machiavellianism. 
D)  social Darwinism 
E)  enlightened self-interest. 
A)  human resources management. 
B)  public relations. 
C)  Machiavellianism. 
D)  social Darwinism 
E)  enlightened self-interest.

Question 10

Covering up abuses but not correcting them is called __________________.

Accepted Answer

The answer of Covering up abuses but not correcting them...

Question 11

What are the different forms of media relations? Give examples of actual events to illustrate these different forms of media relations.

Accepted Answer

Media relations can take on various form

Question 12

Social Darwinism espoused care of the "less fit."

Accepted Answer

A) True 
 B)False

Question 13

How do public relations coordinators get their message out?

Accepted Answer

A)  On-site announcements 
B)  Telephone surveys 
C)  Pamphlets and flyers 
D)  Direct advertising 
E)  Mass media 
A)  On-site announcements 
B)  Telephone surveys 
C)  Pamphlets and flyers 
D)  Direct advertising 
E)  Mass media

Question 14

Who used the phrase "the engineering of consent"?

Accepted Answer

A)  John D. Rockefeller 
B)  William Henry Vanderbilt 
C)  Edward Bernays 
D)  James Burke 
E)  Ivy Lee 
A)  John D. Rockefeller 
B)  William Henry Vanderbilt 
C)  Edward Bernays 
D)  James Burke 
E)  Ivy Lee

Question 15

Advertorials

Accepted Answer

A)  encourage unfair news reports. 
B)  were pioneered by Edward Bernays. 
C)  appear in free space or time. 
D)  are a passive public relations approach. 
E)  were devised by Herb Schmertz. 
A)  encourage unfair news reports. 
B)  were pioneered by Edward Bernays. 
C)  appear in free space or time. 
D)  are a passive public relations approach. 
E)  were devised by Herb Schmertz.

Question 16

Some companies adopt adversarial public relations.

Accepted Answer

A) True 
 B)False

Question 17

Dialogic theory is based on a conception of the public as a means to an end.

Accepted Answer

A) True 
 B)False

Question 18

Edward Bernays stressed that public relations people need a strong sense of responsibility.

Accepted Answer

A) True 
 B)False

Question 19

Suggestions regarding wardrobe,hairstyle,and body language are all part of

Accepted Answer

A)  puffery. 
B)  political communication. 
C)  persona enhancement. 
D)  style promotion. 
E)  image consulting. 
A)  puffery. 
B)  political communication. 
C)  persona enhancement. 
D)  style promotion. 
E)  image consulting.

Question 20

What are the two cornerstones of public relations agencies?

Accepted Answer

A)  Perception and deceit 
B)  Reputation and advertising 
C)  Profit and image 
D)  Internal and external public relations 
E)  Publicity and promotion 
A)  Perception and deceit 
B)  Reputation and advertising 
C)  Profit and image 
D)  Internal and external public relations 
E)  Publicity and promotion

Which term describes paid advertisements that state an editorial position?

Maple Leaf Foods' handling of the 2008 listeriosis outbreak is an example of

Joyce Nelson coined the term "legitimacy gap" to describe the difference between a corporate image and the corporate reality.

Assume you are associated with a railroad and a train derails,dumping a toxic substance into a river.What public relations strategy would you advise this company to follow during this crisis period?

Many public relations people are seasoned journalists.

The term used to describe the difference between a corporate image and the corporate reality is

The application of Darwin's survival-of-the-fittest theory to society is called __________________.

Which of the following is part of the CPRS code of standards?

When General Motors set up grants for schools and scholarships for employees' children,this was an example of

Covering up abuses but not correcting them is called __________________.

What are the different forms of media relations? Give examples of actual events to illustrate these different forms of media relations.

Social Darwinism espoused care of the "less fit."

How do public relations coordinators get their message out?

Who used the phrase "the engineering of consent"?

Advertorials

Some companies adopt adversarial public relations.

Dialogic theory is based on a conception of the public as a means to an end.

Edward Bernays stressed that public relations people need a strong sense of responsibility.

Suggestions regarding wardrobe,hairstyle,and body language are all part of

What are the two cornerstones of public relations agencies?

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters

Exam 11: Public Relations

Which term describes paid advertisements that state an editorial position?

Maple Leaf Foods' handling of the 2008 listeriosis outbreak is an example of

Joyce Nelson coined the term "legitimacy gap" to describe the difference between a corporate image and the corporate reality.

Assume you are associated with a railroad and a train derails,dumping a toxic substance into a river.What public relations strategy would you advise this company to follow during this crisis period?

Many public relations people are seasoned journalists.

The term used to describe the difference between a corporate image and the corporate reality is

The application of Darwin's survival-of-the-fittest theory to society is called __________________.

Which of the following is part of the CPRS code of standards?

When General Motors set up grants for schools and scholarships for employees' children,this was an example of

Covering up abuses but not correcting them is called __________________.

What are the different forms of media relations? Give examples of actual events to illustrate these different forms of media relations.

Social Darwinism espoused care of the "less fit."

How do public relations coordinators get their message out?

Who used the phrase "the engineering of consent"?

Advertorials

Some companies adopt adversarial public relations.

Dialogic theory is based on a conception of the public as a means to an end.

Edward Bernays stressed that public relations people need a strong sense of responsibility.

Suggestions regarding wardrobe,hairstyle,and body language are all part of

What are the two cornerstones of public relations agencies?

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters