Exam 11: Public Relations

What is one advantage of advertising over public relations?

Which is not a major feature of dialogic theory in action?

Which method do public relations companies use to gather information about public opinion?

When a chemical company disposes of waste in an environmentally unsafe manner,this activity is part of

Ivy Lee promoted suppressing news as an effective public relations strategy.

Going silent during a crisis is an effective public relations strategy.

Which term describes those who influence public policy?

Helping a client through an emergency is called contingency planning.

Who said "The public be damned"?

Which term describes an internet-based news release with links to related material and interactive opportunities for news reporters?

Public relations messages often have more credibility with the mass audience than advertising messages do.

A policy to ignore news coverage and reporters' queries is called a/an __________________.

In many companies,the public relations department is responsible for internal,external,and media relations.

Crisis management is an easy task for public relations.

One advantage of advertising over public relations is that through advertising the organization controls the message.

To cushion the harshness of social Darwinism,many tycoons espoused

When an organization takes the initiative to release information to the media,this is called

The term enlightened self-interest is used to refer to mutually beneficial public relations.

Terry Flynn says that public relations is not just a process but a product.

For Joyce Nelson,the positive image of a corporation is called