Exam 11: Public Relations

Many lobbyists call themselves "government relations specialists."

All companies have their own public relations departments.

The good practice of public relations is a one-way street for institutions and individuals to communicate to the public.

In 1906,__________________ set out the fundamentals of public relations.

Social media news releases encourage interactive and ongoing communication.

Ivy Lee,a young publicist in New York,said "The public be damned."

Which term refers to developing programs in advance of an unscheduled but anticipated event?

Both public relations and advertising involve persuasion through the __________________.

When a company communicates with customers and suppliers,it is engaging in

Developing programs in advance of an unscheduled but anticipated event is called __________________.

Public relations sells points of view and images.

Terry Flynn says that public relations is not just a process but a __________________.

The functional areas of responsibility for a public relations department are

According to Terry Flynn,public relations is all about economic value.

Communication with customers and suppliers is an example of a company engaging in media relations.

The persona is the negative image of a corporation.

Those who meet the CPRS certification process are allowed to place what after their names?

When a company communicates with customers,dealers,and suppliers,it is engaging in __________________ public relations.

Who laid out the fundamentals of public relations?

Which program links public relations and advertising?