Exam 2: Strategic Planning With Social Media

In the final stage of the strategic planning process,companies implement the plan and measure the results.The "social media wannabes" make common mistakes.List three of these common mistakes.

Which of the following is traditionally defined in a brand's marketing plan of a target audience before a social profile is developed?

________ captures the heart of what the brand is and what the sponsor wants it to become.

Which of the following depicts an organization in the trial phase of the social media marketing maturity life cycle?

Reflect on all the possible and various reasons that social media is not free for companies to utilize.

Reflect on all the various challenges that would be unique to the job of social media manager for a company.

Which of the following depicts an organization in the strategic phase of the social media marketing maturity life cycle?

In which of the following stages of the social media marketing strategic planning process does the planner elaborate on what is expected of the social media campaign and what financial and human resources are available?

Julie,the CEO,decides to create a social media marketing committee pulling employees from accounting,finance,IT,marketing,and management.Julie is using a center of excellence model.

________ is the percentage of advertising for a brand compared to competing brands.

Which one of the following statements is TRUE?

The three tiers of strategic planning,in order from beginning to end,are:

Which of the following characteristics is unique to the target audience's social profile?

In the ________ model,the social media department functions at a senior level that reports to the CMO (Chief Marketing Officer)or CEO and is responsible for all the social media activations.

Benjamin Moore featured experts-designers,architects,and contractors-who all endorsed the Benjamin Moore brand in their marketing campaign.These authority-based testimonials made up the ________.

Share of voice is the percentage of positive responses a company collects on a social media site,such as Facebook.

An example of the term activation tool is when Starbucks runs social media promotions,it integrates these promotions with the overall campaign in place.

The "O" in a SWOT analysis stands for:

Create an example of a well-stated,actionable social media marketing objective for a specific company.

Best Buy uses the ________ model: Everyone in the organization has a role in social media.Any employee can sign up to respond to customer queries on Twitter.