Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing90 Questions
Exam 2: The Global Economic Environment90 Questions
Exam 3: The Global Trade Environment90 Questions
Exam 4: Social and Cultural Environments90 Questions
Exam 5: The Political, Legal, and Regulatory Environments90 Questions
Exam 6: Global Information Systems and Market Research90 Questions
Exam 7: Segmentation, Targeting, and Positioning90 Questions
Exam 8: Importing,Exporting,and Sourcing90 Questions
Exam 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances88 Questions
Exam 10: Brand and Product Decisions in Global Marketing90 Questions
Exam 11: Pricing Decisions90 Questions
Exam 12: Global Marketing Channels and Physical Distribution89 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations90 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication90 Questions
Exam 15: Global Marketing and the Digital Revolution90 Questions
Exam 16: Strategic Elements of Competitive Advantage90 Questions
Exam 17: Leadership, Organization, and Corporate Social Responsibility90 Questions
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Building layers of advantage,searching for loose bricks,changing the rules of competitive engagement,and collaborating are elements of the competitive advantage framework developed by:
(Multiple Choice)
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What are demand conditions? Why is the nature of home demand conditions for the firm's or industry's products and services important?
(Essay)
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The visionary strategy of the Chief Executive Officer of Volkswagen which included switching the German plants entirely to the new model,failed due to all but one of the following reasons:
(Multiple Choice)
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Product differentiation and brand loyalty "raise the bar" for would-be industry entrants who would be required to make substantial investments in research or advertising.
(True/False)
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The Swatch Group is the world's second largest watchmaker.This shows that in the low-cost segment,brands compete on price and value.
(True/False)
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Germany's Mittelstand companies have been extremely successful pursuing:
(Multiple Choice)
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In addition to the five forces model of industry competition,Michael Porter has developed a framework of so-called generic business strategies.Explain these generic strategies,describing their aims and application.
(Essay)
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In the terminology of the strategic intent framework for competitive advantage,a firm that establishes advantages in a number of different areas has:
(Multiple Choice)
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"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.
(True/False)
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Apple's success with iPhone prompted Samsung and others to enter the market.This is an example of the "perfect competition."
(True/False)
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Maytag has been called "the Rolls-Royce of washers and dryers," and it can be said that it has achieved a competitive advantage by means of differentiation.
(True/False)
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The "layers of advantage" approach to global competitive innovation is based on using know-how developed by other companies.
(True/False)
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Suppose you are a sales representative for Advanced Micro Devices (AMD)in Japan.You are trying to convince Toshiba to buy your company's superfast Opteron microprocessor for its new laptop computer.Toshiba's representative seems interested,but finally does not place an order.Confidentially,the representative tells you that he is afraid that Intel will withhold shipments of its Pentium 4 if he does business with AMD.Thinking about Intel's role in this scenario,which of the following elements of the five forces model is evident here?
(Multiple Choice)
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"Factor conditions" refers to a country's endowment with resources which may have been created or inherited.
(True/False)
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Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of:
(Multiple Choice)
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Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry.If analyzed in terms of Porter's generic strategies framework,such companies might be said to be pursuing competitive advantage via:
(Multiple Choice)
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Intel achieved success by using "Intel Inside" advertising campaign and logo that appears on many brands of PCs.This is an example of barrier to entry classified as:
(Multiple Choice)
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Which of the following is not an element of Rugman and D'Cruz's flagship model?
(Multiple Choice)
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Rugman and D'Cruz cite Benetton as an example of a flagship firm that excels at building partnerships.
(True/False)
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Chance events play a role in shaping the competitive environment.Chance events are occurrences which include all but one of the following:
(Multiple Choice)
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