Question 1

After successfully penetrating China's first-tier cities,Mary Kay expanded into second- and third-tier locations.

Accepted Answer

A) True 
 B)False  True

Question 2

eBay was a pioneer in a form of online marketing known as:

Accepted Answer

A)  b-to-c. 
B)  b-to-b. 
C)  p-to-p. 
D)  d-to-d. 
E)  c-to-b. 
A)  b-to-c. 
B)  b-to-b. 
C)  p-to-p. 
D)  d-to-d. 
E)  c-to-b. C

Question 3

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Accepted Answer

A)  Deliver the bread frozen. 
B)  Package the bread in plastic bags. 
C)  MBC should convert a paperless office to cut red tape. 
D)  Deliver the bread sliced rather than in whole loaf form. 
E)  Use paper packaging for bread. 
A)  Deliver the bread frozen. 
B)  Package the bread in plastic bags. 
C)  MBC should convert a paperless office to cut red tape. 
D)  Deliver the bread sliced rather than in whole loaf form. 
E)  Use paper packaging for bread. B

Question 4

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

Accepted Answer

There are four market entry expansion st

Question 5

Which of the following statements is not correct?

Accepted Answer

A)  Walmart pulled out of Germany and South Korea. 
B)  Best Buy closed several stores in China. 
C)  Home Depot pulled out of China. 
D)  Mattel closed its flagship Barbie store in Shanghai. 
E)  Tesco shout down Fresh & Easy stores in the United States. 
A)  Walmart pulled out of Germany and South Korea. 
B)  Best Buy closed several stores in China. 
C)  Home Depot pulled out of China. 
D)  Mattel closed its flagship Barbie store in Shanghai. 
E)  Tesco shout down Fresh & Easy stores in the United States.

Question 6

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

Accepted Answer

A) True 
 B)False

Question 7

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Accepted Answer

A) True 
 B)False

Question 8

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Accepted Answer

A)  place utility. 
B)  price utility. 
C)  information utility. 
D)  form utility. 
E)  time utility. 
A)  place utility. 
B)  price utility. 
C)  information utility. 
D)  form utility. 
E)  time utility.

Question 9

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Accepted Answer

A)  organic growth 
B)  chain acquisition 
C)  franchise 
D)  joint venture 
E)  own-label focus 
A)  organic growth 
B)  chain acquisition 
C)  franchise 
D)  joint venture 
E)  own-label focus

Question 10

Which of the following transportation modes ranks lowest in capability?

Accepted Answer

A)  truck 
B)  railroad 
C)  Internet 
D)  air 
E)  water 
A)  truck 
B)  railroad 
C)  Internet 
D)  air 
E)  water

Question 11

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

Accepted Answer

Channel innovation can be an essential e

Question 12

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A)  Select distributors; don't let them select you. 
B)  Look for distributors capable of developing markets. 
C)  Treat local distributors as long-term partners. 
D)  Maintain control over marketing strategy from day one. 
E)  All of the above are appropriate guidelines. 
A)  Select distributors; don't let them select you. 
B)  Look for distributors capable of developing markets. 
C)  Treat local distributors as long-term partners. 
D)  Maintain control over marketing strategy from day one. 
E)  All of the above are appropriate guidelines.

Question 13

A distributor with good contacts is obviously the best one to select in terms of generating quick sales and revenues.

Accepted Answer

A) True 
 B)False

Question 14

Tesco came up short in its effort to penetrate the U.S.market.

Accepted Answer

A) True 
 B)False

Question 15

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

Accepted Answer

The "specialty retailers" offer less var

Question 16

When a company uses intermodal or multimodal transportation,it is:

Accepted Answer

A)  using multiple channels. 
B)  using land and water shipping. 
C)  shipping via more than one railroad line. 
D)  using the services of both UPS and FedEx. 
E)  using different size containers for shipment. 
A)  using multiple channels. 
B)  using land and water shipping. 
C)  shipping via more than one railroad line. 
D)  using the services of both UPS and FedEx. 
E)  using different size containers for shipment.

Question 17

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

Accepted Answer

A)  Consumer channels tend to be longer (consist of more intermediaries) than industrial channels. 
B)  Industrial channels tend to be longer (consist of more intermediaries) than consumer channels. 
C)  Both consumer and industrial channels tend to be long (consist of several intermediaries). 
D)  Both consumer and industrial channels tend to be short (consist of few intermediaries). 
E)  Consumer channels tend to be shorter (consist of few intermediaries) than the industrial channels. 
A)  Consumer channels tend to be longer (consist of more intermediaries) than industrial channels. 
B)  Industrial channels tend to be longer (consist of more intermediaries) than consumer channels. 
C)  Both consumer and industrial channels tend to be long (consist of several intermediaries). 
D)  Both consumer and industrial channels tend to be short (consist of few intermediaries). 
E)  Consumer channels tend to be shorter (consist of few intermediaries) than the industrial channels.

Question 18

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

Accepted Answer

A)  culturally close and easy to enter. 
B)  culturally distant and easy to enter. 
C)  culturally close and difficult to enter. 
D)  culturally distant and difficult to enter. 
E)  culturally difficult and easy to enter. 
A)  culturally close and easy to enter. 
B)  culturally distant and easy to enter. 
C)  culturally close and difficult to enter. 
D)  culturally distant and difficult to enter. 
E)  culturally difficult and easy to enter.

Question 19

Which of the following does not qualify as a "category killer?"

Accepted Answer

A)  Victoria's Secret 
B)  IKEA 
C)  Home Depot 
D)  Circuit City 
E)  Toys "R" Us 
A)  Victoria's Secret 
B)  IKEA 
C)  Home Depot 
D)  Circuit City 
E)  Toys "R" Us

Question 20

Nestlé in Brazil is using door-to-door selling to reach low-income neighborhoods; Dell computers provide home delivery for its products; Avon is using sales representatives and other companies are using different methods to reach consumers.Describe different channels that can be used for reaching the customers.

Accepted Answer

Marketing channels exist in order to cre

After successfully penetrating China's first-tier cities,Mary Kay expanded into second- and third-tier locations.

eBay was a pioneer in a form of online marketing known as:

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

Which of the following statements is not correct?

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Which of the following transportation modes ranks lowest in capability?

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

A distributor with good contacts is obviously the best one to select in terms of generating quick sales and revenues.

Tesco came up short in its effort to penetrate the U.S.market.

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

When a company uses intermodal or multimodal transportation,it is:

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

Which of the following does not qualify as a "category killer?"

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

After successfully penetrating China's first-tier cities,Mary Kay expanded into second- and third-tier locations.

eBay was a pioneer in a form of online marketing known as:

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

Which of the following statements is not correct?

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Which of the following transportation modes ranks lowest in capability?

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

A distributor with good contacts is obviously the best one to select in terms of generating quick sales and revenues.

Tesco came up short in its effort to penetrate the U.S.market.

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

When a company uses intermodal or multimodal transportation,it is:

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan,he established a joint venture with the Marui retailing chain.Judging by the approach Branson used,he and his management team must have viewed Japan as:

Which of the following does not qualify as a "category killer?"

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters