Question 1

Because the Internet is global,no single country controls it.

Accepted Answer

A) True 
 B)False  False

Question 2

The value network for the personal computer industry is not different from the value network for mainframe computers.

Accepted Answer

A) True 
 B)False  False

Question 3

What is m-commerce,and what are some of the technological innovations that fall under this type of commerce?

Accepted Answer

"Mobile commerce" or "m-commerce" is the term for conducting commercial transactions using wireless handheld devices such as personal digital assistants (PDAs)and cell phones.Many companies are developing ways to provide Internet access without the need for a wired broadband connection.For example,wireless fidelity (Wi-Fi)permits laptop and PDA users to establish high-speed wireless connections to the Internet and corporate intranets via "hot spots" located in airports,cafes,or other public places.Wi-Fi networks have a limited range; an improved technology known as World Interoperability for MicroWave Access (WiMax)is being deployed in many parts of the world.A WiMax network can have a range of several miles making it superior to traditional Wi-Fi.In addition,mobile WiMax offers greater capacity and faster speeds than current mobile data networks; it is well suited for streaming music or video.Another mobile communication technology known as Bluetooth is gaining popularity in Europe; because it consumes less power than Wi-Fi,Bluetooth is well suited to use with cell phones.It,however,works over shorter distances than Wi-Fi.Bluetooth has been incorporated into automobiles and home appliances,such as microwaves and refrigerators.In the United States,T-Mobile also has deals with Borders bookstores,FedEx Kinko's business centers,Texaco service stations,and,of course,Starbucks and major airports.Current Wi-Fi technology commonly handles data,not voice.However,many industry observers expect that in the near future,hot spots will allow cell phones to switch to the Internet for telephone calls.Wireless technology is being used in other ways.In the automotive world,there is a trend toward "telematics," which is a car's ability to exchange information about the vehicle's location or mechanical performance.Cars are also being equipped with online access so passengers can send and receive e-mails.A new generation of smartphones has already come to the market,such as iPhone by Apple.

Question 4

The Internet's powerful capabilities and increasing importance have resulted in a backlash that manifests itself in various ways.Giving examples,explain how this statement can be true.

Accepted Answer

The Internet has become a powerful tool

Question 5

Wi-Fi,or wireless fidelity,permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

Accepted Answer

A)  infrared rays. 
B)  magnetic rays. 
C)  hot spots. 
D)  laptop warriors. 
E)  modem. 
A)  infrared rays. 
B)  magnetic rays. 
C)  hot spots. 
D)  laptop warriors. 
E)  modem.

Question 6

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

Accepted Answer

A)  privacy 
B)  credit card fraud in developing countries 
C)  ensuring that logos and other brand identity elements are consistent with local preferences 
D)  ensuring a company's ASCII system supports a particular language 
E)  the availability of hot spots for Wi-Fi 
A)  privacy 
B)  credit card fraud in developing countries 
C)  ensuring that logos and other brand identity elements are consistent with local preferences 
D)  ensuring a company's ASCII system supports a particular language 
E)  the availability of hot spots for Wi-Fi

Question 8

According to various statistics,South Korea leads the world in providing its citizens with access to information and communications technologies.Discuss how Korea could lead the world in technology and why the United States has taken a relatively slow start,particularly in spreading the broadband technology.

Accepted Answer

South Korea leads the world in broadband

Question 9

"Convergence" is a term that describes a world in which the telecommunications,consumer electronics,computer,and entertainment industries are entering each other's markets.

Accepted Answer

A) True 
 B)False

Question 10

Policy makers in some countries are concerned about U.S.control of the Internet.Positions taken by countries such as ________ state that Internet is global and no single country should be in control.

Accepted Answer

A)  Japan and South Korea 
B)  India and Brazil 
C)  China and Japan 
D)  Mexico and Venezuela 
E)  Thailand and Malaysia 
A)  Japan and South Korea 
B)  India and Brazil 
C)  China and Japan 
D)  Mexico and Venezuela 
E)  Thailand and Malaysia

Question 11

Google's Chrome operating system,which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Accepted Answer

A) True 
 B)False

Question 12

Cloud-based music services are expected to have a major impact on the mobile music business.The reason for their popularity includes all of the following except:

Accepted Answer

A)  they are a hybrid between subscription and online store business. 
B)  this new approach addresses some of the shortcomings of the existing methods. 
C)  they offer users a music locker "in the cloud." 
D)  music services can be purchased from a variety of mobile devices. 
E)  the pricing schemes for various services are simple. 
A)  they are a hybrid between subscription and online store business. 
B)  this new approach addresses some of the shortcomings of the existing methods. 
C)  they offer users a music locker "in the cloud." 
D)  music services can be purchased from a variety of mobile devices. 
E)  the pricing schemes for various services are simple.

Question 13

Between 2003 and 2010,the number of Internet users in China increased from 68 million to 450 million.This makes China the world's largest e-commerce market.

Accepted Answer

A) True 
 B)False

Question 14

Bluetooth mobile communication technology has all of the following advantages over Wi-Fi except one:

Accepted Answer

A)  Bluetooth is well suited for use with cell phones. 
B)  Bluetooth works over shorter distances than Wi-Fi. 
C)  Bluetooth consumes less power than Wi-Fi. 
D)  Bluetooth can handle data as well as voice. 
E)  Bluetooth technology has been incorporated into automobiles. 
A)  Bluetooth is well suited for use with cell phones. 
B)  Bluetooth works over shorter distances than Wi-Fi. 
C)  Bluetooth consumes less power than Wi-Fi. 
D)  Bluetooth can handle data as well as voice. 
E)  Bluetooth technology has been incorporated into automobiles.

Question 15

Web sites can be classified by purpose as represented by the term:

Accepted Answer

A)  matrix sites. 
B)  international sites. 
C)  geographic sites. 
D)  promotion sites. 
E)  regional sites. 
A)  matrix sites. 
B)  international sites. 
C)  geographic sites. 
D)  promotion sites. 
E)  regional sites.

Question 16

Cloud computing means that archives-including music and movies files,photos,and documents-are stored on massive remote servers and data centers in addition to individual users' computers.

Accepted Answer

A) True 
 B)False

Question 17

A key player in the cell phone business who could have been first to market with a cell phone camera is:

Accepted Answer

A)  Ericsson. 
B)  Samsung. 
C)  Motorola. 
D)  Sprint. 
E)  AT&T. 
A)  Ericsson. 
B)  Samsung. 
C)  Motorola. 
D)  Sprint. 
E)  AT&T.

Question 18

Ideally,each country-specific site should reflect all of the following except:

Accepted Answer

A)  local culture. 
B)  language usage. 
C)  customs. 
D)  universal shopping cart icon. 
E)  brand identity. 
A)  local culture. 
B)  language usage. 
C)  customs. 
D)  universal shopping cart icon. 
E)  brand identity.

Question 19

The Web site's architecture should be flexible enough to allow all of the following except:

Accepted Answer

A)  different dates. 
B)  currency. 
C)  money formatting. 
D)  local culture. 
E)  privacy. 
A)  different dates. 
B)  currency. 
C)  money formatting. 
D)  local culture. 
E)  privacy.

Question 20

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

Accepted Answer

It is true that the worldwide success of

Because the Internet is global,no single country controls it.

The value network for the personal computer industry is not different from the value network for mainframe computers.

What is m-commerce,and what are some of the technological innovations that fall under this type of commerce?

The Internet's powerful capabilities and increasing importance have resulted in a backlash that manifests itself in various ways.Giving examples,explain how this statement can be true.

Wi-Fi,or wireless fidelity,permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

"Convergence" is a term that describes a world in which the telecommunications,consumer electronics,computer,and entertainment industries are entering each other's markets.

Policy makers in some countries are concerned about U.S.control of the Internet.Positions taken by countries such as ________ state that Internet is global and no single country should be in control.

Google's Chrome operating system,which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Cloud-based music services are expected to have a major impact on the mobile music business.The reason for their popularity includes all of the following except:

Between 2003 and 2010,the number of Internet users in China increased from 68 million to 450 million.This makes China the world's largest e-commerce market.

Bluetooth mobile communication technology has all of the following advantages over Wi-Fi except one:

Web sites can be classified by purpose as represented by the term:

Cloud computing means that archives-including music and movies files,photos,and documents-are stored on massive remote servers and data centers in addition to individual users' computers.

A key player in the cell phone business who could have been first to market with a cell phone camera is:

Ideally,each country-specific site should reflect all of the following except:

The Web site's architecture should be flexible enough to allow all of the following except:

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 15: Global Marketing and the Digital Revolution

Because the Internet is global,no single country controls it.

The value network for the personal computer industry is not different from the value network for mainframe computers.

What is m-commerce,and what are some of the technological innovations that fall under this type of commerce?

The Internet's powerful capabilities and increasing importance have resulted in a backlash that manifests itself in various ways.Giving examples,explain how this statement can be true.

Wi-Fi,or wireless fidelity,permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

"Convergence" is a term that describes a world in which the telecommunications,consumer electronics,computer,and entertainment industries are entering each other's markets.

Policy makers in some countries are concerned about U.S.control of the Internet.Positions taken by countries such as ________ state that Internet is global and no single country should be in control.

Google's Chrome operating system,which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Cloud-based music services are expected to have a major impact on the mobile music business.The reason for their popularity includes all of the following except:

Between 2003 and 2010,the number of Internet users in China increased from 68 million to 450 million.This makes China the world's largest e-commerce market.

Bluetooth mobile communication technology has all of the following advantages over Wi-Fi except one:

Web sites can be classified by purpose as represented by the term:

Cloud computing means that archives-including music and movies files,photos,and documents-are stored on massive remote servers and data centers in addition to individual users' computers.

A key player in the cell phone business who could have been first to market with a cell phone camera is:

Ideally,each country-specific site should reflect all of the following except:

The Web site's architecture should be flexible enough to allow all of the following except:

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters