Question 1

In surveys about color preferences,50 percent of respondents indicate green is their favorite-and it is favored by a wide margin over the next-preferred color.

Accepted Answer

A) True 
 B)False  False

Question 2

A massive effort dubbed as "Moses Project" is underway in Venice in order to:

Accepted Answer

A)  promote passive tourism. 
B)  reduce the number of billboards on historic sites. 
C)  provide biblical information to tourists. 
D)  prevent flooding. 
E)  modernize accommodations. 
A)  promote passive tourism. 
B)  reduce the number of billboards on historic sites. 
C)  provide biblical information to tourists. 
D)  prevent flooding. 
E)  modernize accommodations. D

Question 3

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true?

Accepted Answer

A)  Red is a popular color in most parts of the world. 
B)  Red color is associated with "active," "vibrant," and "emotional." 
C)  Red color is preferred in many countries since it is the color of blood. 
D)  Red color is highly preferred in some African countries. 
E)  Red color is tied to the traditions of viticulture and winemaking. 
A)  Red is a popular color in most parts of the world. 
B)  Red color is associated with "active," "vibrant," and "emotional." 
C)  Red color is preferred in many countries since it is the color of blood. 
D)  Red color is highly preferred in some African countries. 
E)  Red color is tied to the traditions of viticulture and winemaking. D

Question 4

An intern from the United Kingdom was working in an American software company during summers.One day her boss gave her a memo asking her to post it,with the intention of having it put on the bulletin board.To her boss's surprise the letter was mailed by the intern since the word "post" means "mail" in British English.In communication terms this error can be attributed due to:

Accepted Answer

A)  syntax. 
B)  phonology. 
C)  morphology. 
D)  semantics. 
E)  semiotics. 
A)  syntax. 
B)  phonology. 
C)  morphology. 
D)  semantics. 
E)  semiotics.

Question 5

Venice is unique among the cities of the world and consists of more than 100 islands linked by a system of canals.

Accepted Answer

A) True 
 B)False

Question 6

Applying Hofstede's typology,show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

Accepted Answer

Power Distance is the degree to which me

Question 7

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

Accepted Answer

A) True 
 B)False

Question 8

The diversity of cultures around the world is also reflected in languages and communication.When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese; similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Studies showing how linguists have divided the study of spoken or verbal language demonstrate how verbal and non-verbal communication can have an impact on marketing around the world.

Accepted Answer

Linguists have divided the study of spok

Question 9

Danes generally are not afraid of taking chances; they are comfortable doing things that are not carefully thought out or planned.Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits.This is an example of the application of Hofstede's typology under the values which highlight:

Accepted Answer

A)  Future Orientation. 
B)  Uncertainty Avoidance. 
C)  Gender Differentiation. 
D)  Power Distance. 
E)  Individualism/Collectivism. 
A)  Future Orientation. 
B)  Uncertainty Avoidance. 
C)  Gender Differentiation. 
D)  Power Distance. 
E)  Individualism/Collectivism.

Question 10

Domino's Pizza had to pull out of Italy because Italians perceived its products to be "too American."

Accepted Answer

A) True 
 B)False

Question 11

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

Accepted Answer

An attitude is a learned tendency to res

Question 12

Competitive bidding is most likely to be infrequent in a low-context culture.

Accepted Answer

A) True 
 B)False

Question 13

Two countries that score high in uncertainty avoidance are:

Accepted Answer

A)  Austria and Belgium. 
B)  Japan and Hong Kong. 
C)  Greece and Portugal. 
D)  Denmark and Finland. 
E)  Ireland and Italy. 
A)  Austria and Belgium. 
B)  Japan and Hong Kong. 
C)  Greece and Portugal. 
D)  Denmark and Finland. 
E)  Ireland and Italy.

Question 14

When the Coca-Cola Company was developing its new Dasani bottled water brand,linguists helped guide the naming process.For example,the recurring "a" was chosen because it has a soothing sound.In linguistics,issues pertaining to letters and sounds are a matter of:

Accepted Answer

A)  syntax. 
B)  synonym. 
C)  phonology. 
D)  semiotics. 
E)  semantics. 
A)  syntax. 
B)  synonym. 
C)  phonology. 
D)  semiotics. 
E)  semantics.

Question 15

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Accepted Answer

A)  interest. 
B)  evaluation. 
C)  trial. 
D)  adoption. 
E)  awareness. 
A)  interest. 
B)  evaluation. 
C)  trial. 
D)  adoption. 
E)  awareness.

Question 16

While some food preferences remain deeply embedded in culture,there is plenty of evidence that global dietary preferences are converging.Examples of such a change can be predicted from:

Accepted Answer

A)  the popularity of Domino's Pizza in Italy. 
B)  the preference for local hamburgers from a local chain, Jollibee's, in the Philippines. 
C)  the growing number of McDonald's restaurants globally. 
D)  the increased sales of soups and noodles in Thailand. 
E)  popularity of Chinese foods in Taiwan. 
A)  the popularity of Domino's Pizza in Italy. 
B)  the preference for local hamburgers from a local chain, Jollibee's, in the Philippines. 
C)  the growing number of McDonald's restaurants globally. 
D)  the increased sales of soups and noodles in Thailand. 
E)  popularity of Chinese foods in Taiwan.

Question 17

One of the basic elements of Roger's diffusion theory is the concept of adoption process which deals with the mental stages through which an individual passes from the time of his or her first knowledge of an innovation to the time of product adoption or purchase.Briefly describe these stages given examples of Apples iPhone.

Accepted Answer

1.Awareness.In the first stage the custo

Question 18

Which is not considered as a long-term value?

Accepted Answer

A)  persistence 
B)  sense of shame 
C)  thrift 
D)  ordering relationships 
E)  search for truth 
A)  persistence 
B)  sense of shame 
C)  thrift 
D)  ordering relationships 
E)  search for truth

Question 19

Giving business cards with the left hand in Malaysia,showing soles of shoes to a host in Saudi Arabia,and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

Accepted Answer

A)  in Middle Eastern countries it is customary to take off shoes at the door. 
B)  it is difficult to notice when one winks eyes since there are many people in India. 
C)  people pick up nonverbal cues and understand intuitively without being told. 
D)  these actions distract people from hearing at meetings. 
E)  people are not aware of Western ways of doing business. 
A)  in Middle Eastern countries it is customary to take off shoes at the door. 
B)  it is difficult to notice when one winks eyes since there are many people in India. 
C)  people pick up nonverbal cues and understand intuitively without being told. 
D)  these actions distract people from hearing at meetings. 
E)  people are not aware of Western ways of doing business.

Question 20

A few years ago,Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player.DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older,analog cassette tapes that many people own.However,die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product.Which of the following statements based on adopter categories describes this?

Accepted Answer

A)  early adopters bought, but innovators didn't 
B)  innovators bought, but early adopters didn't 
C)  innovators bought, and everyone else was a laggard 
D)  early majority bought, but late majority didn't 
E)  DCC was a laggard 
A)  early adopters bought, but innovators didn't 
B)  innovators bought, but early adopters didn't 
C)  innovators bought, and everyone else was a laggard 
D)  early majority bought, but late majority didn't 
E)  DCC was a laggard

In surveys about color preferences,50 percent of respondents indicate green is their favorite-and it is favored by a wide margin over the next-preferred color.

A massive effort dubbed as "Moses Project" is underway in Venice in order to:

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true?

Venice is unique among the cities of the world and consists of more than 100 islands linked by a system of canals.

Applying Hofstede's typology,show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

Domino's Pizza had to pull out of Italy because Italians perceived its products to be "too American."

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

Competitive bidding is most likely to be infrequent in a low-context culture.

Two countries that score high in uncertainty avoidance are:

When the Coca-Cola Company was developing its new Dasani bottled water brand,linguists helped guide the naming process.For example,the recurring "a" was chosen because it has a soothing sound.In linguistics,issues pertaining to letters and sounds are a matter of:

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

While some food preferences remain deeply embedded in culture,there is plenty of evidence that global dietary preferences are converging.Examples of such a change can be predicted from:

Which is not considered as a long-term value?

Giving business cards with the left hand in Malaysia,showing soles of shoes to a host in Saudi Arabia,and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

In surveys about color preferences,50 percent of respondents indicate green is their favorite-and it is favored by a wide margin over the next-preferred color.

A massive effort dubbed as "Moses Project" is underway in Venice in order to:

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true?

Venice is unique among the cities of the world and consists of more than 100 islands linked by a system of canals.

Applying Hofstede's typology,show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

Domino's Pizza had to pull out of Italy because Italians perceived its products to be "too American."

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

Competitive bidding is most likely to be infrequent in a low-context culture.

Two countries that score high in uncertainty avoidance are:

When the Coca-Cola Company was developing its new Dasani bottled water brand,linguists helped guide the naming process.For example,the recurring "a" was chosen because it has a soothing sound.In linguistics,issues pertaining to letters and sounds are a matter of:

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

While some food preferences remain deeply embedded in culture,there is plenty of evidence that global dietary preferences are converging.Examples of such a change can be predicted from:

Which is not considered as a long-term value?

Giving business cards with the left hand in Malaysia,showing soles of shoes to a host in Saudi Arabia,and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters