Exam 4: Social and Cultural Environments

In the 1990s,Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player.DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older,analog cassette tapes that many people own.This latter feature reflects which of the following characteristics of innovations?

When Walt Disney Company's executives were planning to build a theme park in France,they firmly believed that the success of McDonald's and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans.Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France.This proved to be a failure since consuming wine with the midday meal is a long-established custom in France.This is most likely a classical example of:

In China,Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation,Dell's sales representatives began using the phrase zhi xiao ding gou,which translates as:

To speed adoption of a new product,the marketing team should:

Long-term values include persistence (perseverance),defined as a general tenacity in the pursuit of a goal.

Culture includes conscious and unconscious values,ideas,attitudes,and symbols that shape human behavior and that are confined to one generation.

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI),the higher the level of trust.

Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:

Aesthetic elements that are attractive,appealing,and in good taste are perceived as decent and accepted universally.

Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries.Which of the following describes your friend?

When marketers refer to "fast-food culture",or "credit-card culture" they are referring to a cosmopolitan culture which is comprised of various segments of the population which are interconnected.

Former Disney chairman Michael Eisner and other company executives were blinded by ethnocentrism.Avoiding the Self-Reference Criterion (SRC)requires a person to suspend assumptions based on prior experience and success and be prepared to acquire new knowledge about human behavior and motivation.

Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia.It can consciously or unconsciously create considerable problems for marketing professionals.Using Walt Disney's decision to build a theme park in France,address the problem,following a systematic framework.

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

In China,authorities have the power to dictate which songs can be marketed and performed.

Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?

Procter & Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first.The problem was that Japanese women wash clothes in cold water-either tap water or leftover bath water-so they don't care about all-temperature washing (which is a big selling point in the United States).Also,Cheer was first introduced in Japan at a time when the market for fabric softeners in Japan was rapidly expanding.However,when Japanese housewives added lots of fabric softener to the water,Cheer didn't produce many suds (Americans don't use as much fabric softener).P&G reformulated the product so it wouldn't be affected by fabric softeners,and ads for Cheer in Japan pledged superior cleaning in cold water,not all temperatures.Which of the following might have helped P&G avoid the initial problems with Cheer?

American Nancy McKinstry recently became the new CEO at Dutch publisher Wolters Kluwer.As Ms.McKinstry noted,she had to drop the word "aggressive" in describing her strategic plan to company managers.She said,"I learned that the word has a negative connotation to a lot of Europeans.I was coming across too hard,too much of a results-driven American to the people.I needed to get on board so I started describing our strategy as 'decisive' and that made all the difference." Which of the following grammar topics is the critical element in this passage?

According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.

If a marketing manager plans to enter the newly industrializing countries (NICs)or other Asia markets with a product that has proved to be successful in the home market,the product's diffusion processes are likely to be: