Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing90 Questions
Exam 2: The Global Economic Environment90 Questions
Exam 3: The Global Trade Environment90 Questions
Exam 4: Social and Cultural Environments90 Questions
Exam 5: The Political, Legal, and Regulatory Environments90 Questions
Exam 6: Global Information Systems and Market Research90 Questions
Exam 7: Segmentation, Targeting, and Positioning90 Questions
Exam 8: Importing,Exporting,and Sourcing90 Questions
Exam 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances88 Questions
Exam 10: Brand and Product Decisions in Global Marketing90 Questions
Exam 11: Pricing Decisions90 Questions
Exam 12: Global Marketing Channels and Physical Distribution89 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations90 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication90 Questions
Exam 15: Global Marketing and the Digital Revolution90 Questions
Exam 16: Strategic Elements of Competitive Advantage90 Questions
Exam 17: Leadership, Organization, and Corporate Social Responsibility90 Questions
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The characteristics of home demand for a firm's products or services include all but one of the following:
Free
(Multiple Choice)
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Correct Answer:
E
The automobile industry has become fiercely competitive on a global basis.The initial success of foreign automakers in the United States was due to all of the following reasons except:
Free
(Multiple Choice)
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Correct Answer:
E
Walmart refuses to stock CDs bearing parental advisory stickers for explicit lyrics or violent imagery.Recording artists who want their recordings available at Walmart have the option of altering lyrics and song titles or deleting offending tracks.Likewise,artists are sometimes asked to change album cover art if Walmart deems it offensive.Considering the elements of the five forces model this is an example of:
Free
(Multiple Choice)
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Correct Answer:
A
According to Michael Porter's research on the competitive advantage of nations,Switzerland's large synthetic dye industry and the success of the Swiss pharmaceuticals can be explained in terms of:
(Multiple Choice)
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The development of the MP3 file format for music was accompanied by the increased popularity of peer-to-peer (p-to-p)file swapping among music fans.
(True/False)
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Which of the following is not one of the four arenas in which dynamic strategic interactions are played out in hypercompetitive industries?
(Multiple Choice)
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In the global watch industry,the success of the Swatch brand resulted in a manufacturing renaissance for Switzerland.In the strategic framework known as hypercompetition,Swatch's success is an example of interactions in which arena?
(Multiple Choice)
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Jaguar produced so few cars that it couldn't get volume discounts from components suppliers.Jaguar managers sometimes could not even determine the "fair" price for a particular part.In terms of Porter's competitive forces framework,Jaguar's strategic disadvantage stemmed from low:
(Multiple Choice)
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What is hypercompetition? Briefly discuss conditions under which hypercompetition takes place.
(Essay)
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Del Vecchio,the Italian entrepreneur's business principles include all but one of the following:
(Multiple Choice)
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In Michael Porter's model,"buyers" refers to manufacturers (e.g.,GM)and retailers (e.g.Walmart),rather than consumers.
(True/False)
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The strong rivalry in the U.S.market between Dell,Gateway,Hewlett-Packard,Apple,and other computer companies has helped make the United States a world leader in personal computers.
(True/False)
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A useful way of gaining insight into competitors is through industry analysis.
(True/False)
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Several factors can create intense rivalry among firms.These factors include all of the following factors except:
(Multiple Choice)
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Analyzed in terms of Porter's five forces model,Walmart's ability to dictate terms to the music industry is one indication of the retail giant's supplier power.
(True/False)
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How do chance events play a role in shaping the competitive environment?
(Essay)
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The key to maintaining competitive advantage,according to Dr.W.E.Deming as well as your textbook authors,is:
(Multiple Choice)
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Rugman and D'Cruz have developed an alternative framework to Porter's five forces model.The framework,based on business networks,is called:
(Multiple Choice)
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The country with the highest number of companies with Global Competitive Advantage is:
(Multiple Choice)
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Building layers of advantage,searching for loose bricks,changing the rules of competitive engagement,and collaborating are elements of Hamel and Prahalad's framework for:
(Multiple Choice)
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