Question 1

An approach to competitive advantage that exploits weaknesses in competitors' narrow-focus strategies is called a ________ strategy.

Accepted Answer

A)  loose bricks 
B)  collaboration 
C)  layers of advantage 
D)  supplier power 
E)  generic 
A)  loose bricks 
B)  collaboration 
C)  layers of advantage 
D)  supplier power 
E)  generic

Question 2

According to D'Aveni,in today's business environment,short product life cycles,short product design cycles,new technologies,and globalization undermine market stability; thereby an acceleration of competitive forces takes place.

Accepted Answer

A) True 
 B)False

Question 3

Microsoft and Intel are two companies that illustrate the concept of "bargaining power of suppliers" in Porter's five forces model of industry competition.

Accepted Answer

A) True 
 B)False

Question 4

Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of "loose bricks."

Accepted Answer

A) True 
 B)False

Question 5

Michael Porter's four generic strategies for achieving competitive advantage are product differentiation,price leadership,promotion power,and distribution efficiency.

Accepted Answer

A) True 
 B)False

Question 6

The ________ framework was developed by Professor Richard D'Aveni to describe a business environment in which no form of competitive advantage can be sustained for long because of escalating and accelerating competitive forces.

Accepted Answer

A)  five forces model 
B)  generic strategies 
C)  strategic intent 
D)  hypercompetition 
E)  factor conditions 
A)  five forces model 
B)  generic strategies 
C)  strategic intent 
D)  hypercompetition 
E)  factor conditions

Question 7

"Switching costs" are one of the barriers to entry in Porter's five forces model.

Accepted Answer

A) True 
 B)False

Question 8

Unique product attributes represent a barrier to industry entry known as differentiation.

Accepted Answer

A) True 
 B)False

Question 9

Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market.Based on the strategic intent framework,this is an example of:

Accepted Answer

A)  changing the rules. 
B)  collaborating. 
C)  comparative advantage. 
D)  layers of advantage. 
E)  loose bricks. 
A)  changing the rules. 
B)  collaborating. 
C)  comparative advantage. 
D)  layers of advantage. 
E)  loose bricks.

Question 10

According to the hypercompetition model of competitive advantage,which of the following allows the firm to create an entirely new product or market?

Accepted Answer

A)  know-how advantage 
B)  timing advantage 
C)  outflanking 
D)  switching costs 
E)  countermoves 
A)  know-how advantage 
B)  timing advantage 
C)  outflanking 
D)  switching costs 
E)  countermoves

Question 11

Rivalry among firms refers to all the actions taken by firms in the industry to improve their positions and gain advantage over each other.

Accepted Answer

A) True 
 B)False

Question 12

Gillette markets its flagship MACH3 razor in more than 100 countries around the world.The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design,the MACH3 typically costs more than other wet-shaving systems.Which generic strategy is evident in Gillette's global marketing effort of MACH3?

Accepted Answer

A)  cost leadership 
B)  differentiation 
C)  cost focus 
D)  focused differentiation 
E)  consumer focus 
A)  cost leadership 
B)  differentiation 
C)  cost focus 
D)  focused differentiation 
E)  consumer focus

Question 13

Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.

Accepted Answer

A deeper understanding of Volkswagen's p

Question 14

Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune,a high-tech machine,at a substantially higher than regular washer price.This is an example of:

Accepted Answer

A)  cost leadership. 
B)  differentiation. 
C)  cost focus. 
D)  focused differentiation. 
E)  consumer focus. 
A)  cost leadership. 
B)  differentiation. 
C)  cost focus. 
D)  focused differentiation. 
E)  consumer focus.

Question 15

The flagship model is evident in the strategies of all but one of the following businesses:

Accepted Answer

A)  Ford. 
B)  Volkswagen. 
C)  IKEA. 
D)  Benetton. 
E)  Microsoft. 
A)  Ford. 
B)  Volkswagen. 
C)  IKEA. 
D)  Benetton. 
E)  Microsoft.

Question 16

Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.

Accepted Answer

A) True 
 B)False

Question 17

Volkswagen strategy to become the world's number one automaker by 2018 included all of the following except:

Accepted Answer

A)  build a U.S. plant, in Westmoreland, Pennsylvania. 
B)  assemble cars at the plant in Chattanooga, Tennessee. 
C)  increase production of Passat sedans in the United States. 
D)  overtake Toyota to become the number one automaker. 
E)  overtake GM to become the number one automaker. 
A)  build a U.S. plant, in Westmoreland, Pennsylvania. 
B)  assemble cars at the plant in Chattanooga, Tennessee. 
C)  increase production of Passat sedans in the United States. 
D)  overtake Toyota to become the number one automaker. 
E)  overtake GM to become the number one automaker.

Question 18

Describe how competitive advantage can be created via strategic intent,giving examples of successful approaches of competitors.

Accepted Answer

An alternative framework for understandi

Question 19

In the 1950s,Sony licensed the technology for the transistor from Bell Labs and proceeded to become the world's leading manufacturer of portable radios.Which strategy was Sony using to gain competitive advantage?

Accepted Answer

A)  collaboration 
B)  layers of advantage 
C)  changing the rules 
D)  loose bricks 
E)  engagement 
A)  collaboration 
B)  layers of advantage 
C)  changing the rules 
D)  loose bricks 
E)  engagement

Question 20

According to strategy expert Richard D'Aveni,the actions taken by Swatch in the global watch industry illustrate hypercompetitive dynamic maneuvering in which arena?

Accepted Answer

A)  cost/quality 
B)  timing and know-how 
C)  entry barriers 
D)  deep pockets 
E)  Olympics 
A)  cost/quality 
B)  timing and know-how 
C)  entry barriers 
D)  deep pockets 
E)  Olympics

An approach to competitive advantage that exploits weaknesses in competitors' narrow-focus strategies is called a ________ strategy.

According to D'Aveni,in today's business environment,short product life cycles,short product design cycles,new technologies,and globalization undermine market stability; thereby an acceleration of competitive forces takes place.

Microsoft and Intel are two companies that illustrate the concept of "bargaining power of suppliers" in Porter's five forces model of industry competition.

Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of "loose bricks."

Michael Porter's four generic strategies for achieving competitive advantage are product differentiation,price leadership,promotion power,and distribution efficiency.

The ________ framework was developed by Professor Richard D'Aveni to describe a business environment in which no form of competitive advantage can be sustained for long because of escalating and accelerating competitive forces.

"Switching costs" are one of the barriers to entry in Porter's five forces model.

Unique product attributes represent a barrier to industry entry known as differentiation.

Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market.Based on the strategic intent framework,this is an example of:

According to the hypercompetition model of competitive advantage,which of the following allows the firm to create an entirely new product or market?

Rivalry among firms refers to all the actions taken by firms in the industry to improve their positions and gain advantage over each other.

Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.

Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune,a high-tech machine,at a substantially higher than regular washer price.This is an example of:

The flagship model is evident in the strategies of all but one of the following businesses:

Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.

Volkswagen strategy to become the world's number one automaker by 2018 included all of the following except:

Describe how competitive advantage can be created via strategic intent,giving examples of successful approaches of competitors.

In the 1950s,Sony licensed the technology for the transistor from Bell Labs and proceeded to become the world's leading manufacturer of portable radios.Which strategy was Sony using to gain competitive advantage?

According to strategy expert Richard D'Aveni,the actions taken by Swatch in the global watch industry illustrate hypercompetitive dynamic maneuvering in which arena?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 16: Strategic Elements of Competitive Advantage

An approach to competitive advantage that exploits weaknesses in competitors' narrow-focus strategies is called a ________ strategy.

According to D'Aveni,in today's business environment,short product life cycles,short product design cycles,new technologies,and globalization undermine market stability; thereby an acceleration of competitive forces takes place.

Microsoft and Intel are two companies that illustrate the concept of "bargaining power of suppliers" in Porter's five forces model of industry competition.

Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of "loose bricks."

Michael Porter's four generic strategies for achieving competitive advantage are product differentiation,price leadership,promotion power,and distribution efficiency.

The ________ framework was developed by Professor Richard D'Aveni to describe a business environment in which no form of competitive advantage can be sustained for long because of escalating and accelerating competitive forces.

"Switching costs" are one of the barriers to entry in Porter's five forces model.

Unique product attributes represent a barrier to industry entry known as differentiation.

Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market.Based on the strategic intent framework,this is an example of:

According to the hypercompetition model of competitive advantage,which of the following allows the firm to create an entirely new product or market?

Rivalry among firms refers to all the actions taken by firms in the industry to improve their positions and gain advantage over each other.

Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.

Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune,a high-tech machine,at a substantially higher than regular washer price.This is an example of:

The flagship model is evident in the strategies of all but one of the following businesses:

Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.

Volkswagen strategy to become the world's number one automaker by 2018 included all of the following except:

Describe how competitive advantage can be created via strategic intent,giving examples of successful approaches of competitors.

In the 1950s,Sony licensed the technology for the transistor from Bell Labs and proceeded to become the world's leading manufacturer of portable radios.Which strategy was Sony using to gain competitive advantage?

According to strategy expert Richard D'Aveni,the actions taken by Swatch in the global watch industry illustrate hypercompetitive dynamic maneuvering in which arena?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Leadership, Organization, and Corporate Social Responsibility

Filters