Question 1

The cultural environment of a country is best defined by which characteristics?

Accepted Answer

A)  standard of living and stage of economic development 
B)  production process and standards of measurement 
C)  attitudes, beliefs, and values 
D)  degree of nationalism and economic community membership 
E)  fast food culture and slow food culture 
A)  standard of living and stage of economic development 
B)  production process and standards of measurement 
C)  attitudes, beliefs, and values 
D)  degree of nationalism and economic community membership 
E)  fast food culture and slow food culture

Question 2

Comparing and contrasting the diffusion of innovations in Western countries and in Asia,one can say that:

Accepted Answer

A)  the process occurs in an identical manner in both regions. 
B)  in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries. 
C)  in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia. 
D)  the diffusion of innovation framework is applicable in the West but not in Asia. 
E)  the diffusion of innovation framework is applicable in Asia but not in the West. 
A)  the process occurs in an identical manner in both regions. 
B)  in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries. 
C)  in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia. 
D)  the diffusion of innovation framework is applicable in the West but not in Asia. 
E)  the diffusion of innovation framework is applicable in Asia but not in the West.

Question 3

The president of an American company was interested in dealing with a company in Saudi Arabia.The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence.This shows that the Saudi Arabian culture is a high-context culture.

Accepted Answer

A) True 
 B)False

Question 4

In high-context cultures,time is:

Accepted Answer

A)  monochronic. 
B)  polychronic. 
C)  linear. 
D)  short. 
E)  common. 
A)  monochronic. 
B)  polychronic. 
C)  linear. 
D)  short. 
E)  common.

Question 5

Despite the fact that the American team advanced to the semi-finals in South Africa,the game is much more popular in other parts of the world.There is an effort to make soccer popular in the United States,and many fashion brands are interesting in marketing their products which pertain to soccer and other sports.Considering this aspect which of the following statements is incorrect?

Accepted Answer

A)  In the United States, 2010 World Cup merchandise such as T-shirts was available at Walmart. 
B)  FIFA is the only global marketer seeking revenue growth by boosting soccer's popularity in America. 
C)  Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems. 
D)  The fall 2010 collection of designer clothes included "FIFA Heritage Tees" with logos on shirts. 
E)  FIFA has chosen Total Apparel Group (TAG) to boost soccer's visibility and popularity among Americans. 
A)  In the United States, 2010 World Cup merchandise such as T-shirts was available at Walmart. 
B)  FIFA is the only global marketer seeking revenue growth by boosting soccer's popularity in America. 
C)  Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems. 
D)  The fall 2010 collection of designer clothes included "FIFA Heritage Tees" with logos on shirts. 
E)  FIFA has chosen Total Apparel Group (TAG) to boost soccer's visibility and popularity among Americans.

Question 6

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Accepted Answer

A)  a person's perception of market needs is framed by others cultural experience. 
B)  perceptual blockage and distortion about cultures are hard to reduce. 
C)  unbiased perception is a vital and critical skill in global marketing. 
D)  unconscious reference to one's cultural values is critical in global marketing. 
E)  prior success and ethnocentrism can override the SRC. 
A)  a person's perception of market needs is framed by others cultural experience. 
B)  perceptual blockage and distortion about cultures are hard to reduce. 
C)  unbiased perception is a vital and critical skill in global marketing. 
D)  unconscious reference to one's cultural values is critical in global marketing. 
E)  prior success and ethnocentrism can override the SRC.

Question 7

Venice is threatened by modern invaders since it is one of the top cruise destinations.

Accepted Answer

A) True 
 B)False

Question 8

Americans typically want to "go it alone." As a result,they may be outnumbered in a negotiation situation.

Accepted Answer

A) True 
 B)False

Question 9

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality,it needs adaptation due to the reason that:

Accepted Answer

A)  John is not a very popular name in Korea. 
B)  it is difficult to translate John in Korean language. 
C)  customs, hierarchies, and class structure of Korean culture have to be respected. 
D)  Korean culture requires that first and last name be used in addressing guests. 
E)  it is not appropriate to disclose nicknames in business meetings. 
A)  John is not a very popular name in Korea. 
B)  it is difficult to translate John in Korean language. 
C)  customs, hierarchies, and class structure of Korean culture have to be respected. 
D)  Korean culture requires that first and last name be used in addressing guests. 
E)  it is not appropriate to disclose nicknames in business meetings.

Question 10

Although some food preferences remain deeply embedded in culture,plenty of evidence suggests that global dietary preferences are converging.

Accepted Answer

A) True 
 B)False

Question 11

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

Accepted Answer

With the increased use of information te

Question 12

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

Accepted Answer

A) True 
 B)False

Question 13

Cadbury has trademarked the color purple for its chocolate confectionary packaging.

Accepted Answer

A) True 
 B)False

Question 14

Long-term values include all of the following except:

Accepted Answer

A)  dynamism. 
B)  persistence. 
C)  sense of shame. 
D)  thrift. 
E)  ordering relationships. 
A)  dynamism. 
B)  persistence. 
C)  sense of shame. 
D)  thrift. 
E)  ordering relationships.

Question 15

Which of the following is true about the innovation diffusion process in Asia?

Accepted Answer

A)  Japan has a high-context culture with a relatively homogeneous population. 
B)  Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States. 
C)  Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit. 
D)  After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate. 
E)  All of the above are true. 
A)  Japan has a high-context culture with a relatively homogeneous population. 
B)  Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States. 
C)  Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit. 
D)  After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate. 
E)  All of the above are true.

Question 16

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples which show the importance of ________ in global marketing.

Accepted Answer

A)  syntax and morphology 
B)  phonology and morphology 
C)  syntax and semantics 
D)  semantics and phonology 
E)  semantics and morphology 
A)  syntax and morphology 
B)  phonology and morphology 
C)  syntax and semantics 
D)  semantics and phonology 
E)  semantics and morphology

Question 17

A number of authors,journalists,and food critics have chronicled a disturbing trend in the land of haute cuisine-the decline in France's status as a culinary superpower.

Accepted Answer

A) True 
 B)False

Question 18

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI)the:

Accepted Answer

A)  greater is uncertainty avoidance. 
B)  lower is the level of trust. 
C)  higher is tolerance for ambiguity. 
D)  greater is male dominance. 
E)  lower is the harmony. 
A)  greater is uncertainty avoidance. 
B)  lower is the level of trust. 
C)  higher is tolerance for ambiguity. 
D)  greater is male dominance. 
E)  lower is the harmony.

Question 19

According to Geert Hofstede,which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?

Accepted Answer

A)  power distance 
B)  individualist/collectivist 
C)  feminine/masculine 
D)  uncertainty avoidance 
E)  long-term orientation 
A)  power distance 
B)  individualist/collectivist 
C)  feminine/masculine 
D)  uncertainty avoidance 
E)  long-term orientation

Question 20

Adopter categories are classifications of individuals within a market on the basis of their innovativeness.Recently Apple introduced the iPhone for which people waited in long lines before the doors opened.According to experts these 2.5% of people who bought the iPhone are categorized as:

Accepted Answer

A)  early adopters. 
B)  innovators. 
C)  early majority. 
D)  late majority. 
E)  laggards. 
A)  early adopters. 
B)  innovators. 
C)  early majority. 
D)  late majority. 
E)  laggards.

The cultural environment of a country is best defined by which characteristics?

Comparing and contrasting the diffusion of innovations in Western countries and in Asia,one can say that:

The president of an American company was interested in dealing with a company in Saudi Arabia.The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence.This shows that the Saudi Arabian culture is a high-context culture.

In high-context cultures,time is:

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Venice is threatened by modern invaders since it is one of the top cruise destinations.

Americans typically want to "go it alone." As a result,they may be outnumbered in a negotiation situation.

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality,it needs adaptation due to the reason that:

Although some food preferences remain deeply embedded in culture,plenty of evidence suggests that global dietary preferences are converging.

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

Cadbury has trademarked the color purple for its chocolate confectionary packaging.

Long-term values include all of the following except:

Which of the following is true about the innovation diffusion process in Asia?

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples which show the importance of ________ in global marketing.

A number of authors,journalists,and food critics have chronicled a disturbing trend in the land of haute cuisine-the decline in France's status as a culinary superpower.

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI)the:

According to Geert Hofstede,which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?

Adopter categories are classifications of individuals within a market on the basis of their innovativeness.Recently Apple introduced the iPhone for which people waited in long lines before the doors opened.According to experts these 2.5% of people who bought the iPhone are categorized as:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

The cultural environment of a country is best defined by which characteristics?

Comparing and contrasting the diffusion of innovations in Western countries and in Asia,one can say that:

The president of an American company was interested in dealing with a company in Saudi Arabia.The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence.This shows that the Saudi Arabian culture is a high-context culture.

In high-context cultures,time is:

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Venice is threatened by modern invaders since it is one of the top cruise destinations.

Americans typically want to "go it alone." As a result,they may be outnumbered in a negotiation situation.

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality,it needs adaptation due to the reason that:

Although some food preferences remain deeply embedded in culture,plenty of evidence suggests that global dietary preferences are converging.

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

Cadbury has trademarked the color purple for its chocolate confectionary packaging.

Long-term values include all of the following except:

Which of the following is true about the innovation diffusion process in Asia?

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples which show the importance of ________ in global marketing.

A number of authors,journalists,and food critics have chronicled a disturbing trend in the land of haute cuisine-the decline in France's status as a culinary superpower.

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI)the:

According to Geert Hofstede,which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?

Adopter categories are classifications of individuals within a market on the basis of their innovativeness.Recently Apple introduced the iPhone for which people waited in long lines before the doors opened.According to experts these 2.5% of people who bought the iPhone are categorized as:

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters