Exam 12: Global Marketing Channels and Physical Distribution

Distribution channels for automobiles in Japan and the United States are similar in that most car buyers in both countries visit dealerships before making a purchase.

Saks Fifth Avenue has ________ stores in the Middle East.

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:

The retail environment in developing countries presents challenges for marketing nonperishable items.In Mexico,Proctor & Gamble,Unilever,Colgate-Palmolive,and other global consumer product companies use ________ for their products.

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

Sales representatives in which Japanese industry cultivate close,long-term relations with customers by selling door-to-door?

When Walmart entered the German market,________ were already entrenched.

In exchange for a pledge to carry at least 40 different Procter & Gamble products,participating stores receive regular visits from P & G representatives who tidy and arrange display areas.This motivational program is referred to as:

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:

In the axis which differentiates between retailers,IKEA falls in:

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed its sights on.Using Walmart in India as example discuss all impacting factors.

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

When companies adopt "indirect involvement" channel they have all of the following activities except:

The entry global retailing market expansion strategies include all of the following except:

When utilizing the services of a local independent distributor,management is well advised to treat the distributor as a temporary market-entry vehicle.

In Japan,the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.