Question 1

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

Accepted Answer

A) True 
 B)False

Question 2

In 2012,a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland.What are the factors and impact of this scandal on consumer's food selection pattern and health consequences?

Accepted Answer

The main reason for this scandal was the

Question 3

Order processing,warehousing,and inventory management are all functions pertaining to:

Accepted Answer

A)  a polycentric orientation. 
B)  physical distribution and logistics. 
C)  sales promotion. 
D)  personal selling. 
E)  chain acquisition. 
A)  a polycentric orientation. 
B)  physical distribution and logistics. 
C)  sales promotion. 
D)  personal selling. 
E)  chain acquisition.

Question 4

By definition,________ feature a narrow but deep merchandise mix and high levels of service.

Accepted Answer

A)  department stores 
B)  specialty retailers 
C)  supermarkets 
D)  convenience stores 
E)  discount stores 
A)  department stores 
B)  specialty retailers 
C)  supermarkets 
D)  convenience stores 
E)  discount stores

Question 5

The less frequently a product is ordered,the lower the inventory carrying costs.

Accepted Answer

A) True 
 B)False

Question 6

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

Accepted Answer

A) True 
 B)False

Question 7

Kodak adopted a direct involvement approach in Japan by utilizing independent agents,distributors and retailers.

Accepted Answer

A) True 
 B)False

Question 8

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

Accepted Answer

A)  Specialty retailers. 
B)  Supermarkets. 
C)  Convenience stores. 
D)  Discount retailers. 
E)  Hyper markets. 
A)  Specialty retailers. 
B)  Supermarkets. 
C)  Convenience stores. 
D)  Discount retailers. 
E)  Hyper markets.

Question 9

Legislatures in India are suspicious about Walmart's motives in going to India,since they fear,the foreigners will raise prices after they have driven small operators out of business.

Accepted Answer

A) True 
 B)False

Question 10

Which country has the biggest market for Tupperware?

Accepted Answer

A)  Romania 
B)  Indonesia 
C)  China 
D)  Russia 
E)  India 
A)  Romania 
B)  Indonesia 
C)  China 
D)  Russia 
E)  India

Question 11

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words,it is the ability to create:

Accepted Answer

A)  place utility. 
B)  time utility. 
C)  form utility. 
D)  information utility. 
E)  all of the above 
A)  place utility. 
B)  time utility. 
C)  form utility. 
D)  information utility. 
E)  all of the above

Question 12

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2012?

Accepted Answer

A)  Sears 
B)  Metro 
C)  Kmart 
D)  Carrefour 
E)  Walmart 
A)  Sears 
B)  Metro 
C)  Kmart 
D)  Carrefour 
E)  Walmart

Question 13

Channel decisions are important because:

Accepted Answer

A)  commitments are flexible. 
B)  relationships change with time. 
C)  it is expensive to terminate. 
D)  issues can be solved by arbitration. 
E)  local laws do not protect agreements. 
A)  commitments are flexible. 
B)  relationships change with time. 
C)  it is expensive to terminate. 
D)  issues can be solved by arbitration. 
E)  local laws do not protect agreements.

Question 14

To motivate shopkeepers to stock more of P & G's products,the company launched a:

Accepted Answer

A)  door-to-door program. 
B)  retail store program. 
C)  golden store program. 
D)  hypermarket program. 
E)  sole distributor program. 
A)  door-to-door program. 
B)  retail store program. 
C)  golden store program. 
D)  hypermarket program. 
E)  sole distributor program.

Question 15

All of the following stores are categorized as "superstores" except:

Accepted Answer

A)  Toys "R" Us. 
B)  Home Depot. 
C)  IKEA. 
D)  Babies "R" Us. 
E)  The Body Shop. 
A)  Toys "R" Us. 
B)  Home Depot. 
C)  IKEA. 
D)  Babies "R" Us. 
E)  The Body Shop.

Question 16

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

Accepted Answer

A) True 
 B)False

Question 17

An important new tool for inventory management is:

Accepted Answer

A)  ODW. 
B)  RFID. 
C)  LEGO. 
D)  VUCA. 
E)  EPOS. 
A)  ODW. 
B)  RFID. 
C)  LEGO. 
D)  VUCA. 
E)  EPOS.

Question 18

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Accepted Answer

A)  place utility 
B)  time utility 
C)  form utility 
D)  information utility 
E)  worker utility 
A)  place utility 
B)  time utility 
C)  form utility 
D)  information utility 
E)  worker utility

Question 19

What are global retail categories? Describe these categories giving examples.

Accepted Answer

The categories for global retailing can

Question 20

Three of the world's five largest malls are in Asia.

Accepted Answer

A) True 
 B)False

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

In 2012,a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland.What are the factors and impact of this scandal on consumer's food selection pattern and health consequences?

Order processing,warehousing,and inventory management are all functions pertaining to:

By definition,________ feature a narrow but deep merchandise mix and high levels of service.

The less frequently a product is ordered,the lower the inventory carrying costs.

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

Kodak adopted a direct involvement approach in Japan by utilizing independent agents,distributors and retailers.

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

Legislatures in India are suspicious about Walmart's motives in going to India,since they fear,the foreigners will raise prices after they have driven small operators out of business.

Which country has the biggest market for Tupperware?

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words,it is the ability to create:

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2012?

Channel decisions are important because:

To motivate shopkeepers to stock more of P & G's products,the company launched a:

All of the following stores are categorized as "superstores" except:

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

An important new tool for inventory management is:

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

What are global retail categories? Describe these categories giving examples.

Three of the world's five largest malls are in Asia.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

In 2012,a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland.What are the factors and impact of this scandal on consumer's food selection pattern and health consequences?

Order processing,warehousing,and inventory management are all functions pertaining to:

By definition,________ feature a narrow but deep merchandise mix and high levels of service.

The less frequently a product is ordered,the lower the inventory carrying costs.

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

Kodak adopted a direct involvement approach in Japan by utilizing independent agents,distributors and retailers.

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

Legislatures in India are suspicious about Walmart's motives in going to India,since they fear,the foreigners will raise prices after they have driven small operators out of business.

Which country has the biggest market for Tupperware?

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words,it is the ability to create:

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2012?

Channel decisions are important because:

To motivate shopkeepers to stock more of P & G's products,the company launched a:

All of the following stores are categorized as "superstores" except:

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

An important new tool for inventory management is:

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

What are global retail categories? Describe these categories giving examples.

Three of the world's five largest malls are in Asia.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters