Exam 12: Global Marketing Channels and Physical Distribution

Distribution channels around the world are highly differentiated.However these differences cannot be explained just by culture and income level of the existing market.What is the different between organic growth and franchising?

In less-developed countries the most important channel of distribution is:

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Hypermarkets are a hybrid retailing format combining the discounter,supermarket,and warehouse club approaches under a single roof.

By definition,a retailer that caters to the general public would be "downstream" in an industry's supply chain.

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

Inventory management is:

"Organized retail" is a term used to describe:

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:

"Channel strategy" involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

An export administrator,Beth Dorrell,notes,"A commodity raw material from Africa can be refined in Asia,then shipped to South America to be incorporated into a component of a final product that is produced in the Middle East and then sold around the world.In light of this statement,describe supply chain,value chain,and logistics.List and briefly describe the most important distribution activities.

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York,where the containers are transferred to railroad cars and transported to the West coast.At the port of San Francisco,the containers are loaded onto another freighter bound for Japan.The term that best describes this situation is:

In spite of Walmart's potential to transform India's retail sector for the better,Indian activists and policy makers are worried because:

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

Trucks capability is second only to water in terms of the variety of products that can be transported.

Peer-to-peer (p-to-p)marketing uses distribution channels through:

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments,and consumer behavior and preferences.

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?