Question 1

What are the three phases of social media marketing maturity?

Accepted Answer

A) Trial,tribulation,and strategic. 
B) Trial,transition,and strategic. 
C) Activation,transition,and strategic. 
D) Activation,tribulation,and strategic. 
E) None of the above. 
A) Trial,tribulation,and strategic. 
B) Trial,transition,and strategic. 
C) Activation,transition,and strategic. 
D) Activation,tribulation,and strategic. 
E) None of the above.

Question 2

Which of the following completes the sentence,'The _________ is a key aspect of the external environment'?

Accepted Answer

A) the organization's mission statement 
B) the social media marketing strategic plan 
C) the opportunities and threats 
D) the social media value chain 
E) brand's competition 
A) the organization's mission statement 
B) the social media marketing strategic plan 
C) the opportunities and threats 
D) the social media value chain 
E) brand's competition

Question 3

Which of the following exists within the social media policy and refers to the basic expectations for employee behavior in social communities?

Accepted Answer

A) Social media guidelines. 
B) Social media policy. 
C) Standards of conduct. 
D) Disclosure requirements. 
E) None of the above. 
A) Social media guidelines. 
B) Social media policy. 
C) Standards of conduct. 
D) Disclosure requirements. 
E) None of the above.

Question 4

What are the three components of a social media policy?

Accepted Answer

A) That standards of conduct be put in place which require that all online statements about the business must be honest and transparent. 
B) Each employee must disclose that they are affiliated with the organization when posting in online communities. 
C) Organizations keep all intellectual property and private financial information confidential. 
D) Poster use hashtags to disclose the nature of relationships reflected in the posts. 
E) All of the above. 
A) That standards of conduct be put in place which require that all online statements about the business must be honest and transparent. 
B) Each employee must disclose that they are affiliated with the organization when posting in online communities. 
C) Organizations keep all intellectual property and private financial information confidential. 
D) Poster use hashtags to disclose the nature of relationships reflected in the posts. 
E) All of the above.

Question 5

The process of identifying which objectives to accomplish,deciding how to accomplish those objectives with specific strategies and tactics,implementing the actions that make the plan come to life,and measuring how well the plan met the objectives is best known as which of the following?

Accepted Answer

A) Concepting. 
B) Strategic planning. 
C) Ideation. 
D) Briefing. 
E) Positioning. 
A) Concepting. 
B) Strategic planning. 
C) Ideation. 
D) Briefing. 
E) Positioning.

Question 6

Which of the following is one of the most widely used social media management systems by large and small companies?

Accepted Answer

A) Owlsuite. 
B) Hootsuite. 
C) Salesforce. 
D) SocialOomph. 
E) Tweetsi 
A) Owlsuite. 
B) Hootsuite. 
C) Salesforce. 
D) SocialOomph. 
E) Tweetsi

Question 7

Which of the following completes the sentence,'A ____________ pulls people with different kinds of expertise from across the organization to participate,eliminating the internal political issues relating to who in the company has primary responsibility for social media'?

Accepted Answer

A) center of excellence model 
B) silo model 
C) creative message strategy 
D) single solution model 
E) social media mix 
A) center of excellence model 
B) silo model 
C) creative message strategy 
D) single solution model 
E) social media mix

Question 8

Zappos takes advantage of the fact that many of its employees participate in social media vehicles-and these enthusiastic team members promote the company in the process.Which social media structure is most likely being used at Zappos?

Accepted Answer

A) Centralized structure. 
B) Organic structure. 
C) Hub and spoke structure. 
D) Propagation structure. 
E) Dandelion structure. 
A) Centralized structure. 
B) Organic structure. 
C) Hub and spoke structure. 
D) Propagation structure. 
E) Dandelion structure.

Question 9

Which of the following is used to drive a brand's paid and owned media,extend a brand's story,and foster social experiences?

Accepted Answer

A) Activation tools. 
B) Stunts. 
C) Creative assets. 
D) Social personas. 
E) Hashtags. 
A) Activation tools. 
B) Stunts. 
C) Creative assets. 
D) Social personas. 
E) Hashtags.

Question 10

Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?

Accepted Answer

A) Social personality. 
B) Social brand. 
C) Social persona. 
D) Social tactics. 
E) Social media policy. 
A) Social personality. 
B) Social brand. 
C) Social persona. 
D) Social tactics. 
E) Social media policy.

What are the three phases of social media marketing maturity?

Which of the following completes the sentence,'The _________ is a key aspect of the external environment'?

Which of the following exists within the social media policy and refers to the basic expectations for employee behavior in social communities?

What are the three components of a social media policy?

The process of identifying which objectives to accomplish,deciding how to accomplish those objectives with specific strategies and tactics,implementing the actions that make the plan come to life,and measuring how well the plan met the objectives is best known as which of the following?

Which of the following is one of the most widely used social media management systems by large and small companies?

Which of the following completes the sentence,'A ____________ pulls people with different kinds of expertise from across the organization to participate,eliminating the internal political issues relating to who in the company has primary responsibility for social media'?

Zappos takes advantage of the fact that many of its employees participate in social media vehicles-and these enthusiastic team members promote the company in the process.Which social media structure is most likely being used at Zappos?

Which of the following is used to drive a brand's paid and owned media,extend a brand's story,and foster social experiences?

Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?

The Horizontal Revolution

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 2: Strategic Planning With Social Media

What are the three phases of social media marketing maturity?

Which of the following completes the sentence,'The _________ is a key aspect of the external environment'?

Which of the following exists within the social media policy and refers to the basic expectations for employee behavior in social communities?

What are the three components of a social media policy?

The process of identifying which objectives to accomplish,deciding how to accomplish those objectives with specific strategies and tactics,implementing the actions that make the plan come to life,and measuring how well the plan met the objectives is best known as which of the following?

Which of the following is one of the most widely used social media management systems by large and small companies?

Which of the following completes the sentence,'A ____________ pulls people with different kinds of expertise from across the organization to participate,eliminating the internal political issues relating to who in the company has primary responsibility for social media'?

Zappos takes advantage of the fact that many of its employees participate in social media vehicles-and these enthusiastic team members promote the company in the process.Which social media structure is most likely being used at Zappos?

Which of the following is used to drive a brand's paid and owned media,extend a brand's story,and foster social experiences?

Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?

The Horizontal Revolution

Social Consumers

Social Publishing

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters