Exam 15: Distribution and Marketing Logistics

Which of the following is an example of disintermediation?

TechSource Inc.is a wholesaler of electronic components,such as connectors and semiconductors.The firm purchases electronic components directly from technology manufacturers,has physical possession of the products,takes legal title to the goods,and then resells it to organizational customers for internal operations or the production of other goods.TechSource Inc.does not sell products to retailers for resale.TechSource Inc.can be classified as a(n)________.

The shortest distribution channel is from the producer,to the retailer,to the consumer.

________ refers to the coordinated use of multiple modes of transportation,particularly with containers that can be shipped by truck,rail,and sea.

PopArt,an American manufacturer of music and pop culture-related clothing and accessories,sells its products to selected retail stores,who then resell them to consumers.However,the firm finds that the retail stores do not market their products effectively.PopArt begins to market its products directly to the consumers to have greater control over pricing,promotion,service,and delivery of their products.Thus the firm replaces the retailers.This exemplifies ________.

Celebrations Depot is a store that is only open for several weeks during the summer,selling fireworks and decorations before the 4th of July.It is designed more as an attention-getting event than as an ongoing retail operation.Celebrations Depot would be an example of a convenience store.

The primary function of distribution channels is delivering value to producers,so channel strategy decisions should start with producers' needs and expectations.

Compare and contrast department stores with specialty stores.

Agents differ from merchant wholesalers in that agents ________.

Retail intermediaries collect valuable data about customer purchases: who buys,how often,and how much.

Producers rely on a class of intermediaries called value-added resellers (VARs)to assist with which of the following functions?

Compare and contrast merchant wholesalers with agents and brokers.

________ refers to the addition of entertainment or education aspects to the retail experience.

Merchant wholesalers that sell products to organizational customers for internal operations or the production of other goods,rather than to retailers for sale,are known as manufacturers' representatives.

The number of layers between producers and their target customers is known as ________.

Which of the following is a key feature of a supermarket?

Compare and contrast discount stores with off-price retailers?

Which of the following is a defining characteristic of distributors?

Compare and contrast multichannel retailing with retail theater.

Wholesalers differ from retailers in that wholesalers ________.