Exam 15: Distribution and Marketing Logistics

MacyPools is a firm that distributes pool chemicals,pool equipment,and pool supplies.The firm purchases the products from manufacturers,takes legal title to the goods,and then resells it to companies and government agencies.MacyPools also sells its products to small-business owners who then resell it to individuals for their own personal use.MacyPools can be classified as ________.

Retail stores that exist for only a short time and are designed more as attention-getting events than as ongoing retail operations are called ________.

________ refer(s)to intermediaries that sell products to other intermediaries for resale or to organizations for internal use.

Arrangements by which channel partners coordinate their activities under the leadership of one of the partners is termed as ________.

Because grocery stores have limited shelf space for products,they often require a(n)________ from producers before they will agree to carry a new,unproven product.

Hybrid stores differ from pop-up stores in that hybrid stores ________.

JustBooks Company is a U.S.-based international wholesaler specializing in Afro-American books and children's literature.The firm purchases books from publishers,has physical possession of the books,takes legal title to them,and sells them to retailers for resale.The firm also offers a wide variety of services including setting up displays in retail outlets,and marking prices on books.JustBooks Company can be classified as a(n)________.

A slotting allowance is a payment to a retailer in exchange for carrying a producer's products for an agreed-upon length of time.

Which of the following is the cheapest method of transportation?

________ refers to the planning,movement,and flow of goods and related information throughout the supply chain.

Advanced warehouse facilities that specialize in collecting and shipping merchandise are called ________.

Having your products available in as many outlets as possible is known as exclusive distribution.

CTM Manufacturers,a firm that manufactures luxury cars,offers its products in only one outlet in each market area.The car dealers are carefully chosen by the firm and monitored to ensure that CTM cars are properly merchandised.The firm chooses the optimum number of outlets carefully to balance cost and market coverage.CTM Manufacturers uses which of the following market coverage strategies?

Discuss the distribution functions performed by wholesalers and retailers.

Like wholesalers,retailers face the threat of disintermediation if suppliers or customers don't think they add sufficient value or if other types of retailers can do the job better.

Market coverage refers to ________.

Merchant wholesalers that sell products to organizational customers for internal operations or the production of other goods,rather than to retailers for resale,are called ________.

What is a distribution mix? List the issues that need to be considered while choosing distribution channels.

Compare and contrast transportation through air with transportation via water.What is intermodal transportation?

When you enter a Sonicboom store,you won't find shelves of its products.Instead,it has attractive,interactive displays that help you "audition" various Sonicboom music players.The store has a soundproof room where customers can listen to music and play high-definition videos,see and hear the audio and video performance of Sonicboom products.Customers are given free monthly newsletters,with reviews of Sonicboom,and articles on latest trends in the music industry.This would be an example of ________.