Exam 15: Distribution and Marketing Logistics

When the role of an intermediary is taken over by manufacturers upstream or customers downstream,________ occurs.

The Bookstop,a chain of bookstores in the United States,sells books to individuals for personal use.The firm began with a traditional retail storefront,and then began to "sell through" mail order catalogs as well.Recently,the store also opened a website and sells its books online.The website also allows customers to place requests for specific books that are not in the stock.In this example,The Bookstop uses ________.

Large stores that carry a variety of products in multiple categories,such as clothing,house wares,gifts,bedding,and furniture are termed as ________.

Hamilton Manufacturing Group manufactures stationary products such as various types of pens,papers,pencils,paper clips,etc.The firm tries to place a product in as many outlets as possible.Hamilton Manufacturing Group works with wholesalers and retailers of many types to ensure that their products have a wide market coverage.Hamilton Manufacturing Group uses which of the following strategies?

Hybrid stores refer to stores that exist for only a short time and are designed more as attention-getting events than as ongoing retail operations.

Unlike drop shippers,rack jobbers ________.

What is the wheel of retailing?

Which of the following is a defining characteristic of drop shippers?

The coordinated use of multiple modes of transportation is known as warehousing.

Discount stores differ from off-price retailers in that discount stores ________.

Which of the following statements is TRUE about retailing formats?

Off-price retailers differ from discount stores in that off-price retailers ________.

Communication efforts directed at consumers while they are in the retail setting are referred to as ________.

PetCare is a retail store based in New York that offers only pet supplies and pet accessories.The shop stocks a limited number of product lines such as dog and cat products (canned and dry food,and hard goods),and bird,fish and small animal products (fish tanks,stands,aquarium decorations,cages,bowls,perches,etc.).The shop stocks several brands of varying prices rages within these product lines.PetCare can be classified as a(n)________.

Only specially selected retailers are allowed to stock and sell the orthopedic shoes by Ace Footware Manufacturers.The firm sells through a limited number of retailers and develops solid working relationships with the retailers to ensure that the product is properly merchandised.The retailers selling the products also provide sales and service support for Ace Footware products.Ace Footware Manufacturers uses which of the following market coverage strategies?

Unlike retailers,wholesalers primarily sell products to consumers for personal use.

A growing number of customers are pursuing strategic sourcing,in which they forge closer relationships with a smaller number of strategic distribution partners.

Stores that specialize in Halloween costumes and decorations open in retail spots in middle-class areas during the beginning of September.These stores typically sell unusual items like animatronic witches,various stage props,as well as a range of makeup,wigs,etc.They are temporary stores,and close shortly after Halloween.These stores would be examples of ________.

Consumers (reached by retailers)and organizations (reached by wholesalers)respond to marketing programs the same way,because their motivations are similar.

________ combine different types of retailers or different retail companies in the same facility.