Question 1

Compare and contrast full-service merchant wholesalers with limited-service merchant wholesalers.

Accepted Answer

Full-service merchant wholesalers provid

Question 2

Channel organization and control refers to attempts to coordinate the activities of a channel into a cohesive marketing system.

Accepted Answer

A) True 
 B)False

Question 3

AMS Technologies,a computer hardware reseller,purchases computer components from leading manufacturers and builds fully operational personal-computer systems customized for specific consumer requirements,such as non-linear video editing capabilities.The firm sells its products to various companies and educational institutions.AMS Technologies belongs to which of the following class of intermediaries?

Accepted Answer

A)  retail outlet 
B)  drop shippers 
C)  manufacturers' representatives 
D)  system integrators 
E)  specialty stores 
A)  retail outlet 
B)  drop shippers 
C)  manufacturers' representatives 
D)  system integrators 
E)  specialty stores

Question 4

________ refers to an evolutionary process by which stores that feature low prices gradually upgrade until they no longer appeal to price-sensitive shoppers and are replaced by a new generation of leaner,low-price competitors.

Accepted Answer

A)  Benchmarking 
B)  Decision tree model 
C)  Hawthorne effect 
D)  Wheel of retailing 
E)  Hyper-retailing 
A)  Benchmarking 
B)  Decision tree model 
C)  Hawthorne effect 
D)  Wheel of retailing 
E)  Hyper-retailing

Question 5

Intermediaries that primarily sell goods and services to individuals for their own personal use are called ________.

Accepted Answer

A)  drop shippers 
B)  agents 
C)  brokers 
D)  distributors 
E)  retailers 
A)  drop shippers 
B)  agents 
C)  brokers 
D)  distributors 
E)  retailers

Question 6

The growth of online retailing has lagged store-based retailing in recent years.

Accepted Answer

A) True 
 B)False

Question 7

Disagreement over rights and responsibilities of the organizations in a distribution channel is termed as ________.

Accepted Answer

A)  shopper marketing 
B)  category killer 
C)  channel conflict 
D)  disintermediation 
E)  positioning 
A)  shopper marketing 
B)  category killer 
C)  channel conflict 
D)  disintermediation 
E)  positioning

Question 8

Products vary widely in the amount of skilled support they may require before and after a sale.

Accepted Answer

A) True 
 B)False

Question 9

One of the valuable services that a wholesaler might perform is ________,in which it receives large shipments from the producer and then sells smaller quantities to retailers.

Accepted Answer

A)  rack jobbing 
B)  drop shipping 
C)  bundling 
D)  breaking bulk 
E)  system integration 
A)  rack jobbing 
B)  drop shipping 
C)  bundling 
D)  breaking bulk 
E)  system integration

Question 10

Drop shippers take legal title to and possession of goods from a producer and then resell those goods to retailers or organizational buyers.

Accepted Answer

A) True 
 B)False

Question 11

Independently-owned businesses that buy from producers,take legal title to the goods,and then resell them to retailers or to organizational buyers,are called ________.

Accepted Answer

A)  agents 
B)  brokers 
C)  merchant wholesalers 
D)  department stores 
E)  manufacturers' representatives 
A)  agents 
B)  brokers 
C)  merchant wholesalers 
D)  department stores 
E)  manufacturers' representatives

Question 12

Online retailers can be either Internet-only operations or online extensions of store-based operations.

Accepted Answer

A) True 
 B)False

Question 13

Compare and contrast wholesalers with retailers.

Accepted Answer

Intermediaries can be grouped into two g

Question 14

Discuss marketing systems.

Accepted Answer

To minimize costs and the potential for

Question 15

Compare and contrast intensive distribution with selective distribution.

Accepted Answer

Intensive distribution refers to a marke

Question 16

Distribution strategy refers to a firm's overall plan for moving products through intermediaries and on to final customers.

Accepted Answer

A) True 
 B)False

Question 17

Full-service merchant wholesalers never actually own the products they handle,and they perform fewer services than agents and brokers.

Accepted Answer

A) True 
 B)False

Question 18

InfiniTea,Inc.is a manufacturer of a range of organic teas.The firm provides free samples of their products in stalls at retail stores that stock their products to increase their brand awareness.In this example,InfiniTea,Inc.uses ________.

Accepted Answer

A)  stealth marketing 
B)  cause-related marketing 
C)  drop shipping 
D)  shopper marketing 
E)  disintermediation 
A)  stealth marketing 
B)  cause-related marketing 
C)  drop shipping 
D)  shopper marketing 
E)  disintermediation

Question 19

Stores that carry only a particular type of goods,often with deep selection in those specific categories,are called ________.

Accepted Answer

A)  department stores 
B)  specialty stores 
C)  distributors 
D)  drop shippers 
E)  convenience stores 
A)  department stores 
B)  specialty stores 
C)  distributors 
D)  drop shippers 
E)  convenience stores

Question 20

Channel conflict refers to disagreement over rights and responsibilities of the organizations in a distribution channel.

Accepted Answer

A) True 
 B)False

Compare and contrast full-service merchant wholesalers with limited-service merchant wholesalers.

Channel organization and control refers to attempts to coordinate the activities of a channel into a cohesive marketing system.

________ refers to an evolutionary process by which stores that feature low prices gradually upgrade until they no longer appeal to price-sensitive shoppers and are replaced by a new generation of leaner,low-price competitors.

Intermediaries that primarily sell goods and services to individuals for their own personal use are called ________.

The growth of online retailing has lagged store-based retailing in recent years.

Disagreement over rights and responsibilities of the organizations in a distribution channel is termed as ________.

Products vary widely in the amount of skilled support they may require before and after a sale.

One of the valuable services that a wholesaler might perform is ________,in which it receives large shipments from the producer and then sells smaller quantities to retailers.

Drop shippers take legal title to and possession of goods from a producer and then resell those goods to retailers or organizational buyers.

Independently-owned businesses that buy from producers,take legal title to the goods,and then resell them to retailers or to organizational buyers,are called ________.

Online retailers can be either Internet-only operations or online extensions of store-based operations.

Compare and contrast wholesalers with retailers.

Discuss marketing systems.

Compare and contrast intensive distribution with selective distribution.

Distribution strategy refers to a firm's overall plan for moving products through intermediaries and on to final customers.

Full-service merchant wholesalers never actually own the products they handle,and they perform fewer services than agents and brokers.

InfiniTea,Inc.is a manufacturer of a range of organic teas.The firm provides free samples of their products in stalls at retail stores that stock their products to increase their brand awareness.In this example,InfiniTea,Inc.uses ________.

Stores that carry only a particular type of goods,often with deep selection in those specific categories,are called ________.

Channel conflict refers to disagreement over rights and responsibilities of the organizations in a distribution channel.

Developing a Business Mindset

Understanding Basic Economics

The Global Marketplace

Business Ethics and Corporate Social Responsibility

Forms of Ownership

Entrepreneurship and Small Business Ownership

Management Roles, Functions, and Skills

Organization and Teamwork

Production Systems

Employee Motivation

Human Resources Management

Labor Relations

The Art and Science of Marketing

Product and Pricing Strategies

Customer Communication

Financial Information and Accounting Concepts

Financial Management

Financial Markets and Investment Strategies

The Money Supply and Banking Systems

Filters

Exam 15: Distribution and Marketing Logistics

Compare and contrast full-service merchant wholesalers with limited-service merchant wholesalers.

Channel organization and control refers to attempts to coordinate the activities of a channel into a cohesive marketing system.

________ refers to an evolutionary process by which stores that feature low prices gradually upgrade until they no longer appeal to price-sensitive shoppers and are replaced by a new generation of leaner,low-price competitors.

Intermediaries that primarily sell goods and services to individuals for their own personal use are called ________.

The growth of online retailing has lagged store-based retailing in recent years.

Disagreement over rights and responsibilities of the organizations in a distribution channel is termed as ________.

Products vary widely in the amount of skilled support they may require before and after a sale.

One of the valuable services that a wholesaler might perform is ________,in which it receives large shipments from the producer and then sells smaller quantities to retailers.

Drop shippers take legal title to and possession of goods from a producer and then resell those goods to retailers or organizational buyers.

Independently-owned businesses that buy from producers,take legal title to the goods,and then resell them to retailers or to organizational buyers,are called ________.

Online retailers can be either Internet-only operations or online extensions of store-based operations.

Compare and contrast wholesalers with retailers.

Discuss marketing systems.

Compare and contrast intensive distribution with selective distribution.

Distribution strategy refers to a firm's overall plan for moving products through intermediaries and on to final customers.

Full-service merchant wholesalers never actually own the products they handle,and they perform fewer services than agents and brokers.

InfiniTea,Inc.is a manufacturer of a range of organic teas.The firm provides free samples of their products in stalls at retail stores that stock their products to increase their brand awareness.In this example,InfiniTea,Inc.uses ________.

Stores that carry only a particular type of goods,often with deep selection in those specific categories,are called ________.

Channel conflict refers to disagreement over rights and responsibilities of the organizations in a distribution channel.

Developing a Business Mindset

Understanding Basic Economics

The Global Marketplace

Business Ethics and Corporate Social Responsibility

Forms of Ownership

Entrepreneurship and Small Business Ownership

Management Roles, Functions, and Skills

Organization and Teamwork

Production Systems

Employee Motivation

Human Resources Management

Labor Relations

The Art and Science of Marketing

Product and Pricing Strategies

Customer Communication

Financial Information and Accounting Concepts

Financial Management

Financial Markets and Investment Strategies

The Money Supply and Banking Systems

Filters