Question 1

With this type of media,marketers can buy advertising space in and around the source of entertainment?

Accepted Answer

A) Social media. 
B) Paid media. 
C) Product placement. 
D) Owned media. 
E) Traditional media. 
A) Social media. 
B) Paid media. 
C) Product placement. 
D) Owned media. 
E) Traditional media.

Question 2

The organic development of Twitter communities around programming like The Walking Dead has allowed people to converse about shows in real time.This is an example of how marketers are using which of the following to share brand messaging?

Accepted Answer

A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of these. 
A) Social TV. 
B) Social games. 
C) Social music. 
D) Social celebrity. 
E) None of these.

Question 3

According to Play Theory,what are the four motivations for individuals to participate relevant to the social entertainment zone?

Accepted Answer

A) Fantasy,identity,power,belonging. 
B) Frivolity,identity,belonging,power. 
C) Belonging,power,fantasy,frivolity. 
D) Power,identity,fantasy,frivolity. 
E) None of these. 
A) Fantasy,identity,power,belonging. 
B) Frivolity,identity,belonging,power. 
C) Belonging,power,fantasy,frivolity. 
D) Power,identity,fantasy,frivolity. 
E) None of these.

Question 4

Which of the following best represents the characteristics of social entertainment?

Accepted Answer

A) Digitally connected,participatory,and shareable. 
B) Digitally connected,engaging,and shareable. 
C) Digitally connected,segmented,and shareable. 
D) Digitally connected,participatory,and likeable. 
E) Digitally connected,engaging,and likeable. 
A) Digitally connected,participatory,and shareable. 
B) Digitally connected,engaging,and shareable. 
C) Digitally connected,segmented,and shareable. 
D) Digitally connected,participatory,and likeable. 
E) Digitally connected,engaging,and likeable.

Question 5

A billboard for Under Armor appears in the game you are playing.This is an example of which of the following?

Accepted Answer

A) Display ad. 
B) Achievement badge. 
C) Dark ad. 
D) Transactional ad. 
E) Product placement. 
A) Display ad. 
B) Achievement badge. 
C) Dark ad. 
D) Transactional ad. 
E) Product placement.

Question 6

ClickZ defined which of the following as 'technology that supports communication and social interaction in either the context of watching television,or related to TV content'?

Accepted Answer

A) Social music. 
B) Social celebrity. 
C) Social games. 
D) Social TV. 
E) None of these. 
A) Social music. 
B) Social celebrity. 
C) Social games. 
D) Social TV. 
E) None of these.

Question 7

Which of the following completes the sentence,'Play as ______ provides participants with a competitive task.'?

Accepted Answer

A) power 
B) frivolity 
C) fun 
D) identity 
E) fantasy 
A) power 
B) frivolity 
C) fun 
D) identity 
E) fantasy

Question 8

Which of the following completes the sentence,'______ gamers value realism in the game's contextual clues and challenge in the game's activities,while ______ gamers value ease of use and immediate gratification'?

Accepted Answer

A) Hardcore;core 
B) Core;social 
C) Social;casual 
D) Casual;core 
E) None of these 
A) Hardcore;core 
B) Core;social 
C) Social;casual 
D) Casual;core 
E) None of these

Question 9

What type of game may involve contextualizing information available from secondary sources outside the game itself,including previous experience with game play?

Accepted Answer

A) Simulation games. 
B) Action games. 
C) Role-playing games. 
D) Strategy games. 
E) None of these. 
A) Simulation games. 
B) Action games. 
C) Role-playing games. 
D) Strategy games. 
E) None of these.

Question 10

What type of game attempts to depict real world situations as accurately as possible?

Accepted Answer

A) Simulation games. 
B) Action games. 
C) Role-playing games. 
D) Strategy games. 
E) None of these. 
A) Simulation games. 
B) Action games. 
C) Role-playing games. 
D) Strategy games. 
E) None of these.

Question 11

Which of the following best defines a mode?

Accepted Answer

A) A form of technology that enables the overlay of digital images and information over a real (physical)environment. 
B) The hardware systems on which the game is played. 
C) An interactive,electronic device used to display video games. 
D) A two-dimensional barcode that can be read using a webcam or mobile device equipped with a code reader. 
E) The way the game world is experienced. 
A) A form of technology that enables the overlay of digital images and information over a real (physical)environment. 
B) The hardware systems on which the game is played. 
C) An interactive,electronic device used to display video games. 
D) A two-dimensional barcode that can be read using a webcam or mobile device equipped with a code reader. 
E) The way the game world is experienced.

Question 12

Which of the following completes the sentence,'Play as ______ encourages participants to engage in imaginative experiences'?

Accepted Answer

A) power 
B) frivolity 
C) fun 
D) identity 
E) fantasy 
A) power 
B) frivolity 
C) fun 
D) identity 
E) fantasy

With this type of media,marketers can buy advertising space in and around the source of entertainment?

The organic development of Twitter communities around programming like The Walking Dead has allowed people to converse about shows in real time.This is an example of how marketers are using which of the following to share brand messaging?

According to Play Theory,what are the four motivations for individuals to participate relevant to the social entertainment zone?

Which of the following best represents the characteristics of social entertainment?

A billboard for Under Armor appears in the game you are playing.This is an example of which of the following?

ClickZ defined which of the following as 'technology that supports communication and social interaction in either the context of watching television,or related to TV content'?

Which of the following completes the sentence,'Play as ______ provides participants with a competitive task.'?

Which of the following completes the sentence,' gamers value realism in the game's contextual clues and challenge in the game's activities,while gamers value ease of use and immediate gratification'?

What type of game may involve contextualizing information available from secondary sources outside the game itself,including previous experience with game play?

What type of game attempts to depict real world situations as accurately as possible?

Which of the following best defines a mode?

Which of the following completes the sentence,'Play as ______ encourages participants to engage in imaginative experiences'?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 8: Social Entertainment

With this type of media,marketers can buy advertising space in and around the source of entertainment?

The organic development of Twitter communities around programming like The Walking Dead has allowed people to converse about shows in real time.This is an example of how marketers are using which of the following to share brand messaging?

According to Play Theory,what are the four motivations for individuals to participate relevant to the social entertainment zone?

Which of the following best represents the characteristics of social entertainment?

A billboard for Under Armor appears in the game you are playing.This is an example of which of the following?

ClickZ defined which of the following as 'technology that supports communication and social interaction in either the context of watching television,or related to TV content'?

Which of the following completes the sentence,'Play as ______ provides participants with a competitive task.'?

Which of the following completes the sentence,'______ gamers value realism in the game's contextual clues and challenge in the game's activities,while ______ gamers value ease of use and immediate gratification'?

What type of game may involve contextualizing information available from secondary sources outside the game itself,including previous experience with game play?

What type of game attempts to depict real world situations as accurately as possible?

Which of the following best defines a mode?

Which of the following completes the sentence,'Play as ______ encourages participants to engage in imaginative experiences'?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Publishing

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Which of the following completes the sentence,' gamers value realism in the game's contextual clues and challenge in the game's activities,while gamers value ease of use and immediate gratification'?