Question 1

Which of the following hooks is exemplified by the DietBlog's post called,'Obese Skunk Cuts Out Bacon Sandwiches'?

Accepted Answer

A) Resource. 
B) Contrary. 
C) Humor. 
D) Giveaway. 
E) Research. 
A) Resource. 
B) Contrary. 
C) Humor. 
D) Giveaway. 
E) Research.

Question 2

Which of the following refers to invited,but non-compensated citizen advertising?

Accepted Answer

A) User generated content. 
B) Consumer-solicited content. 
C) Incentivized content. 
D) Actionable content. 
E) None of these. 
A) User generated content. 
B) Consumer-solicited content. 
C) Incentivized content. 
D) Actionable content. 
E) None of these.

Question 3

Which of the following best describes a call-to-action?

Accepted Answer

A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior. 
A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior.

Question 4

Flagship content is also referred to as what?

Accepted Answer

A) Pillar content. 
B) Evergreen content. 
C) Original content. 
D) Compounding content. 
E) None of these. 
A) Pillar content. 
B) Evergreen content. 
C) Original content. 
D) Compounding content. 
E) None of these.

Question 5

Which of the following completes the sentence,'______ media organizations like magazines and newspapers use social publishing to promote their products and drive traffic to their ______ media sites.'?

Accepted Answer

A) Traditional,owned. 
B) Traditional,earned. 
C) New,owned. 
D) New,earned. 
E) None of these. 
A) Traditional,owned. 
B) Traditional,earned. 
C) New,owned. 
D) New,earned. 
E) None of these.

Question 6

Which type of content typically continues to attract viewers over time?

Accepted Answer

A) Filler content. 
B) Original content. 
C) Authority-building content. 
D) Pillar content. 
E) Secondhand content. 
A) Filler content. 
B) Original content. 
C) Authority-building content. 
D) Pillar content. 
E) Secondhand content.

Question 7

Which of the following completes the sentence,'A ______ places keywords in hidden text by making the font color of keywords the same color as the page background'?

Accepted Answer

A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat. 
A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat.

Question 8

Which of the following refers to groups of websites that link to each other and pages with unrelated links solely for the purpose of creating more links to the targeted pages?

Accepted Answer

A) Golden triangles. 
B) Backtracks. 
C) Gateway pages. 
D) Link farms. 
E) Link pools. 
A) Golden triangles. 
B) Backtracks. 
C) Gateway pages. 
D) Link farms. 
E) Link pools.

Question 9

Which of the following refers to marketing messages that actual consumers create?

Accepted Answer

A) User generated content. 
B) Consumer-solicited content. 
C) Incentivized content. 
D) Citizen advertising. 
E) None of these. 
A) User generated content. 
B) Consumer-solicited content. 
C) Incentivized content. 
D) Citizen advertising. 
E) None of these.

Question 10

Which of the following create the ability to easily share a site's content with external sites?

Accepted Answer

A) Trackbacks. 
B) Web crawlers. 
C) Plug-ins. 
D) On-site indicators. 
E) Meta tags. 
A) Trackbacks. 
B) Web crawlers. 
C) Plug-ins. 
D) On-site indicators. 
E) Meta tags.

Question 11

Which of the following blurs the line between editorial messages and journalism in that it goes beyond the basic facts of an event or topic to provide context,analysis,and possible consequences?

Accepted Answer

A) Sponsored journalism. 
B) Entertainment journalism. 
C) Investigative journalism. 
D) Interpretive journalism. 
E) None of these. 
A) Sponsored journalism. 
B) Entertainment journalism. 
C) Investigative journalism. 
D) Interpretive journalism. 
E) None of these.

Question 12

Which of the following represent marketers' goals for social publishing?

Accepted Answer

A) To increase exposure to the brand's messages. 
B) To use the content to drive traffic to the brand's owned media. 
C) To decrease the use of paid media. 
D) A & B only. 
E) All of these. 
A) To increase exposure to the brand's messages. 
B) To use the content to drive traffic to the brand's owned media. 
C) To decrease the use of paid media. 
D) A & B only. 
E) All of these.

Question 13

Which of the following completes the sentence,'______ is defined as a '"strategic marketing approach focused on creating and distributing valuable,relevant,and consistent content to attract and retain a clearly defined audience-and,ultimately,to drive profitable customer action.""'?

Accepted Answer

A) Social media marketing. 
B) Content marketing. 
C) Published content. 
D) Media content. 
E) Marketing communications. 
A) Social media marketing. 
B) Content marketing. 
C) Published content. 
D) Media content. 
E) Marketing communications.

Question 14

Which of the following best describes a contrary hook?

Accepted Answer

A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest. 
A) Refers to content written with the intent to be helpful to the target audience. 
B) Refutes some accepted belief. 
C) Is designed to show that the content will entertain. 
D) Promises something for free. 
E) Offers a claim about something of interest.

Question 15

Which of the following is true of commercial messages?

Accepted Answer

A) An advertisement is a type of commercial message. 
B) They make it clear the intent is to persuade the consumer to change an attitude or behaviour. 
C) The source has paid a fee to place the message in a medium. 
D) A & C only. 
E) All of these. 
A) An advertisement is a type of commercial message. 
B) They make it clear the intent is to persuade the consumer to change an attitude or behaviour. 
C) The source has paid a fee to place the message in a medium. 
D) A & C only. 
E) All of these.

Question 16

Which of the following do search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed?

Accepted Answer

A) Golden triangle. 
B) Contrary hook. 
C) Gateway page. 
D) Hook. 
E) Heading tag. 
A) Golden triangle. 
B) Contrary hook. 
C) Gateway page. 
D) Hook. 
E) Heading tag.

Question 17

Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?

Accepted Answer

A) Counterfeit. 
B) Three-way. 
C) Organic. 
D) Dynamic. 
E) Sponsored. 
A) Counterfeit. 
B) Three-way. 
C) Organic. 
D) Dynamic. 
E) Sponsored.

Question 18

Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?

Accepted Answer

A) Counterfeit. 
B) Sponsored. 
C) Commercial. 
D) Incentivized. 
E) Organic. 
A) Counterfeit. 
B) Sponsored. 
C) Commercial. 
D) Incentivized. 
E) Organic.

Question 19

What is the main difference between a blog and a microblog?

Accepted Answer

A) Blogs share stories and microblogs share headlines. 
B) Blogs are made of short bursts of text and microblogs are made of long entries. 
C) Blogs share headlines and microblogs share stories. 
D) Blogs and microblogs are the same. 
E) Blogs are only made up of stories and microblogs are only made up of 'how-to's'. 
A) Blogs share stories and microblogs share headlines. 
B) Blogs are made of short bursts of text and microblogs are made of long entries. 
C) Blogs share headlines and microblogs share stories. 
D) Blogs and microblogs are the same. 
E) Blogs are only made up of stories and microblogs are only made up of 'how-to's'.

Question 20

Which of the following best describes a heading tag?

Accepted Answer

A) Code embedded in a web page. 
B) An HTML tag that defines the page's title. 
C) An HTML tag that is used to section and describe content. 
D) Your headline,i.e.the main indicator of your page's content. 
E) The website address. 
A) Code embedded in a web page. 
B) An HTML tag that defines the page's title. 
C) An HTML tag that is used to section and describe content. 
D) Your headline,i.e.the main indicator of your page's content. 
E) The website address.

Which of the following hooks is exemplified by the DietBlog's post called,'Obese Skunk Cuts Out Bacon Sandwiches'?

Which of the following refers to invited,but non-compensated citizen advertising?

Which of the following best describes a call-to-action?

Flagship content is also referred to as what?

Which of the following completes the sentence,' media organizations like magazines and newspapers use social publishing to promote their products and drive traffic to their media sites.'?

Which type of content typically continues to attract viewers over time?

Which of the following completes the sentence,'A ______ places keywords in hidden text by making the font color of keywords the same color as the page background'?

Which of the following refers to groups of websites that link to each other and pages with unrelated links solely for the purpose of creating more links to the targeted pages?

Which of the following refers to marketing messages that actual consumers create?

Which of the following create the ability to easily share a site's content with external sites?

Which of the following blurs the line between editorial messages and journalism in that it goes beyond the basic facts of an event or topic to provide context,analysis,and possible consequences?

Which of the following represent marketers' goals for social publishing?

Which of the following completes the sentence,'______ is defined as a '"strategic marketing approach focused on creating and distributing valuable,relevant,and consistent content to attract and retain a clearly defined audience-and,ultimately,to drive profitable customer action.""'?

Which of the following best describes a contrary hook?

Which of the following is true of commercial messages?

Which of the following do search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed?

Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?

Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?

What is the main difference between a blog and a microblog?

Which of the following best describes a heading tag?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Exam 7: Social Publishing

Which of the following hooks is exemplified by the DietBlog's post called,'Obese Skunk Cuts Out Bacon Sandwiches'?

Which of the following refers to invited,but non-compensated citizen advertising?

Which of the following best describes a call-to-action?

Flagship content is also referred to as what?

Which of the following completes the sentence,'______ media organizations like magazines and newspapers use social publishing to promote their products and drive traffic to their ______ media sites.'?

Which type of content typically continues to attract viewers over time?

Which of the following completes the sentence,'A ______ places keywords in hidden text by making the font color of keywords the same color as the page background'?

Which of the following refers to groups of websites that link to each other and pages with unrelated links solely for the purpose of creating more links to the targeted pages?

Which of the following refers to marketing messages that actual consumers create?

Which of the following create the ability to easily share a site's content with external sites?

Which of the following blurs the line between editorial messages and journalism in that it goes beyond the basic facts of an event or topic to provide context,analysis,and possible consequences?

Which of the following represent marketers' goals for social publishing?

Which of the following completes the sentence,'______ is defined as a '"strategic marketing approach focused on creating and distributing valuable,relevant,and consistent content to attract and retain a clearly defined audience-and,ultimately,to drive profitable customer action.""'?

Which of the following best describes a contrary hook?

Which of the following is true of commercial messages?

Which of the following do search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed?

Which of the following completes the sentence,'______ links are not paid for but are based on the search engine's model for delivering relevant search results'?

Which of the following types of content is encouraged by the chance to win a contest or receive free merchandise?

What is the main difference between a blog and a microblog?

Which of the following best describes a heading tag?

The Social Media Environment

Social Consumers

Network Structure and Group Influences in Social Media

Social Media Marketing Strategy

Tactical Planning Execution

Social Community

Social Entertainment

Social Commerce

Social Media Analytics

Social Media Metrics

Filters

Which of the following completes the sentence,' media organizations like magazines and newspapers use social publishing to promote their products and drive traffic to their media sites.'?