Exam 4: Social Media Marketing Strategy

Automated and pre-programmed social media posts and replies to user generated comments (such as Tweets or Facebook posts)can be useful for workflow automation,but often can be viewed by users as fake or disingenuous.What is this practice referred to as?

The one-off ploy by Skittles to let its social media presence take over its website is an example of which of the following?

The social media department functions at a senior level that reports to the CMO (Chief Marketing Officer)or CEO and is responsible for all the social media activations with which social media structure?

Which of the following exists within the social media policy and refers to the basic expectations for employee behavior in social communities?

The Melbourne Metro used social community,social publishing and social entertainment to target young people between the ages of 14 and 20 in its safety campaign where the video Dumb Ways to Die went viral.Which of the following is this an example of ?

Which of the following completes the statement,'A(n)______ is a specific statement about a planned social media activity in terms of what that activity intends to accomplish.'?

Which phase of social media marketing maturity does the following sentence describe? 'During this phase,an organization utilizes a formal process to plan social media marketing activities with clear objectives and metrics.'

The four dimensions of brand experience are listed below.Which of the following dimensions corresponds to an experience that enables physical action?

Which of the following describes the organic structure for social media in an organization?

Which part of the SWOT analysis refers to the internal environment of the organization?

Which phase of social media marketing maturity does the following sentence describe? 'During this phase,social media activities still occur somewhat randomly or haphazardly but a more systematic way of thinking starts to develop within the organization.'

Which of the following terms may involve humanizing the brand,showing a vulnerability to the customer and working as a steward to customer service,or providing a value to the customer?

Which multi-layered hub and spoke model is appropriate for companies with strategic business units (SBUs)that still represent a core brand?

Which of the following encompasses the three tiers of strategic planning,from beginning to end?

Which of the following exists within the social media policy and ensures that readers/consumers can still find postings credible and trustworthy?

Zappos takes advantage of the fact that many of its employees participate in social media vehicles-and these enthusiastic team members promote the company in the process.Which social media structure is most likely being used at Zappos?

Which part of the SWOT analysis refers to the external environment of the organization?

Which method builds the budget from a logical base with what is to be accomplished as the starting point?

The trial phase of the social media marketing maturity life cycle is exemplified by which of the following?

Starbucks decides to allocate 30% of their total online marketing funding to social media.This decision represents a variation of which of the following?