Question 1

Marketing mix is the controllable set of activities that a firm uses to respond to the wants of its target markets.

Accepted Answer

A) True 
 B)False

Question 2

The bike that Marco buys is an example of a(n):

Accepted Answer

A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price. 
A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price.

Question 3

If customers want product A more than product B, the demand for product A will be more than product
B.

Accepted Answer

A) True 
 B)False

Question 4

Mary buying an iPod from Tom on eBay is an example of:

Accepted Answer

A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing. 
A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing.

Question 5

A non-governmental organization provides food and shelter to homeless people.Food and shelter are included in the definition of:

Accepted Answer

A) demand. 
B) want. 
C) exchange. 
D) necessity. 
E) need. 
A) demand. 
B) want. 
C) exchange. 
D) necessity. 
E) need.

Question 6

Which of the following components of the four Ps of marketing includes all the activities necessary to get a product from the manufacturer or producer to the right customer when that customer wants it?

Accepted Answer

A) people 
B) price 
C) place 
D) product 
E) promotion 
A) people 
B) price 
C) place 
D) product 
E) promotion

Question 7

The process in which businesses sell to consumers is referred to as:

Accepted Answer

A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing. 
A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing.

Question 8

Product-oriented companies focus on whether the products best satisfy customers' needs.

Accepted Answer

A) True 
 B)False

Question 9

A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

Accepted Answer

A) customer orientation. 
B) value orientation. 
C) market orientation. 
D) product orientation. 
E) brand orientation. 
A) customer orientation. 
B) value orientation. 
C) market orientation. 
D) product orientation. 
E) brand orientation.

Question 10

More and more Canadian companies are adopting corporate social responsibility programs because:

Accepted Answer

A) It reduce costs of doing business 
B) It allows companies to operate globally 
C) It helps bottom line both in short run and long run 
D) It is required by government 
E) It is in both their and their customers best interest 
A) It reduce costs of doing business 
B) It allows companies to operate globally 
C) It helps bottom line both in short run and long run 
D) It is required by government 
E) It is in both their and their customers best interest

Marketing mix is the controllable set of activities that a firm uses to respond to the wants of its target markets.

The bike that Marco buys is an example of a(n):

If customers want product A more than product B, the demand for product A will be more than product B.

Mary buying an iPod from Tom on eBay is an example of:

A non-governmental organization provides food and shelter to homeless people.Food and shelter are included in the definition of:

Which of the following components of the four Ps of marketing includes all the activities necessary to get a product from the manufacturer or producer to the right customer when that customer wants it?

The process in which businesses sell to consumers is referred to as:

Product-oriented companies focus on whether the products best satisfy customers' needs.

A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

More and more Canadian companies are adopting corporate social responsibility programs because:

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 1: Overview of Marketing

Marketing mix is the controllable set of activities that a firm uses to respond to the wants of its target markets.

The bike that Marco buys is an example of a(n):

If customers want product A more than product B, the demand for product A will be more than product B.

Mary buying an iPod from Tom on eBay is an example of:

A non-governmental organization provides food and shelter to homeless people.Food and shelter are included in the definition of:

Which of the following components of the four Ps of marketing includes all the activities necessary to get a product from the manufacturer or producer to the right customer when that customer wants it?

The process in which businesses sell to consumers is referred to as:

Product-oriented companies focus on whether the products best satisfy customers' needs.

A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

More and more Canadian companies are adopting corporate social responsibility programs because:

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters