Question 1

Which of the following refers to the percentage of a customer's purchases made from a particular retailer?

Accepted Answer

A) Revenue per user 
B) Share of wallet 
C) Co-operative advertising 
D) Gross sales 
E) Acquisition costs 
A) Revenue per user 
B) Share of wallet 
C) Co-operative advertising 
D) Gross sales 
E) Acquisition costs B

Question 2

The most significant potential benefit of the Internet channel is:

Accepted Answer

A) the ability to touch and feel the products. 
B) the easy access to product information anytime and for a long period of time. 
C) the ability to reduce the perceived risks of buyers. 
D) the ability to personalize information for each customer economically. 
E) allowing customers to buy products with cash. 
A) the ability to touch and feel the products. 
B) the easy access to product information anytime and for a long period of time. 
C) the ability to reduce the perceived risks of buyers. 
D) the ability to personalize information for each customer economically. 
E) allowing customers to buy products with cash. D

Question 3

How do customer expectations influence the choice of retailers? Support your answer by examples.

Accepted Answer

From a retailer's perspective, it is important to know from which manufacturers its customers want to buy.Manufacturers, in contrast, need to know where their target market customers expect to find their products and those of their competitors.Customers generally expect to find certain products at some stores but not at others.Companies need to stay abreast of changes in where customers buy products and what products they request, and then change their distribution strategies accordingly.

Question 4

Retailers that provide convenient store layouts that make shopping faster and easier for customers are concentrating on the retail mix component of:

Accepted Answer

A) product. 
B) place. 
C) presentation. 
D) price. 
E) process. 
A) product. 
B) place. 
C) presentation. 
D) price. 
E) process.

Question 5

A general merchandise discount store located in a lower-income urban or rural area is known as a(n):

Accepted Answer

A) convenience store. 
B) category specialist. 
C) department store. 
D) specialty store. 
E) extreme value retailer. 
A) convenience store. 
B) category specialist. 
C) department store. 
D) specialty store. 
E) extreme value retailer.

Question 6

Many customers have changed their preference from "price" to _____

Accepted Answer

A) Promotion 
B) Advertising 
C) Design 
D) Value 
E) Process 
A) Promotion 
B) Advertising 
C) Design 
D) Value 
E) Process

Question 7

Which of the following general merchandise retailers concentrate on a limited number of complementary merchandise in relatively small stores?

Accepted Answer

A) Discount stores 
B) Department stores 
C) Specialty stores 
D) Drugstores 
E) Convenience stores 
A) Discount stores 
B) Department stores 
C) Specialty stores 
D) Drugstores 
E) Convenience stores

Question 8

A company that uses store, kiosk, and Internet as a selling channel is using:

Accepted Answer

A) retailing strategy 
B) direct channel strategy 
C) omnichannel strategy 
D) intensive distribution strategy 
E) selective distribution strategy 
A) retailing strategy 
B) direct channel strategy 
C) omnichannel strategy 
D) intensive distribution strategy 
E) selective distribution strategy

Question 9

Manufacturers choose retailers based on where their target customers expect to find their products.

Accepted Answer

A) True 
 B)False

Question 10

The key factor that distinguishes retailers from other members of the supply chain is that it sells products to:

Accepted Answer

A) wholesalers. 
B) manufacturers. 
C) businesses. 
D) consumers. 
E) resellers. 
A) wholesalers. 
B) manufacturers. 
C) businesses. 
D) consumers. 
E) resellers.

Question 11

The element of the marketing mix used by the retailer to create a retail strategy is:

Accepted Answer

A) product. 
B) price. 
C) process. 
D) people. 
E) place. 
A) product. 
B) price. 
C) process. 
D) people. 
E) place.

Question 12

Style Icon, a clothes retailer, adds a new summer collection to its stores, keeping in mind the approaching summer season.As a keen market observer, Style Icon understands fashion trends and maintains inventory appropriately.Which of the four Ps is Style Icon using here to create value for consumers?

Accepted Answer

A) Promotion 
B) Product 
C) Price 
D) People 
E) Process 
A) Promotion 
B) Product 
C) Price 
D) People 
E) Process

Question 13

Which of the following adds value to products by selling them to consumers for their personal use?

Accepted Answer

A) Wholesaler 
B) Manufacturer 
C) Retailer 
D) Reseller 
E) Advertiser 
A) Wholesaler 
B) Manufacturer 
C) Retailer 
D) Reseller 
E) Advertiser

Question 14

Olive Inc., a multichannel retailer, would like to allow its customers to look through the products at their own pace and experience the product through the senses before making a purchase.It also wants to extend personal service to those customers who prefer it.Olive can achieve this best by:

Accepted Answer

A) increasing its number of kiosks. 
B) opening more retail stores. 
C) increasing the variety of its catalogues. 
D) reducing its workforce. 
E) increasing its manufacturing capability. 
A) increasing its number of kiosks. 
B) opening more retail stores. 
C) increasing the variety of its catalogues. 
D) reducing its workforce. 
E) increasing its manufacturing capability.

Question 15

Which of the following retail channels allows retailers to collect information about consumers' shopping behaviour that can be used to improve the overall shopping experience?

Accepted Answer

A) Stores 
B) The Internet 
C) Kiosks 
D) Catalogues 
E) Mail order 
A) Stores 
B) The Internet 
C) Kiosks 
D) Catalogues 
E) Mail order

Question 16

Retail stores that concentrate on health and personal grooming merchandise and sell prescription drugs are known as:

Accepted Answer

A) convenience stores. 
B) discount stores. 
C) department stores. 
D) drugstores. 
E) category killers. 
A) convenience stores. 
B) discount stores. 
C) department stores. 
D) drugstores. 
E) category killers.

Question 17

Banks are just services retailers.

Accepted Answer

A) True 
 B)False

Question 18

Describe personalized customer service in the context of the Internet channel.Provide examples to support your answer.

Accepted Answer

Traditional Internet channel approaches

Question 19

Wellcome is a retail store that sells personal grooming items, cosmetics, and medicines.It also sells some snacks.Wellcome is an example of a:

Accepted Answer

A) department store. 
B) drugstore. 
C) discount store. 
D) convenience store. 
E) hypermarket. 
A) department store. 
B) drugstore. 
C) discount store. 
D) convenience store. 
E) hypermarket.

Question 20

Joyce is not comfortable going online but likes to get detailed information about a product before buying it.She also prefers to order from home rather than going out to a store.Which of the following channels would Joyce find most suitable for obtaining product information?

Accepted Answer

A) Kiosk 
B) Store 
C) Booth 
D) Catalogue 
E) The Internet 
A) Kiosk 
B) Store 
C) Booth 
D) Catalogue 
E) The Internet

Which of the following refers to the percentage of a customer's purchases made from a particular retailer?

The most significant potential benefit of the Internet channel is:

How do customer expectations influence the choice of retailers? Support your answer by examples.

Retailers that provide convenient store layouts that make shopping faster and easier for customers are concentrating on the retail mix component of:

A general merchandise discount store located in a lower-income urban or rural area is known as a(n):

Many customers have changed their preference from "price" to _____

Which of the following general merchandise retailers concentrate on a limited number of complementary merchandise in relatively small stores?

A company that uses store, kiosk, and Internet as a selling channel is using:

Manufacturers choose retailers based on where their target customers expect to find their products.

The key factor that distinguishes retailers from other members of the supply chain is that it sells products to:

The element of the marketing mix used by the retailer to create a retail strategy is:

Which of the following adds value to products by selling them to consumers for their personal use?

Olive Inc., a multichannel retailer, would like to allow its customers to look through the products at their own pace and experience the product through the senses before making a purchase.It also wants to extend personal service to those customers who prefer it.Olive can achieve this best by:

Which of the following retail channels allows retailers to collect information about consumers' shopping behaviour that can be used to improve the overall shopping experience?

Retail stores that concentrate on health and personal grooming merchandise and sell prescription drugs are known as:

Banks are just services retailers.

Describe personalized customer service in the context of the Internet channel.Provide examples to support your answer.

Wellcome is a retail store that sells personal grooming items, cosmetics, and medicines.It also sells some snacks.Wellcome is an example of a:

Joyce is not comfortable going online but likes to get detailed information about a product before buying it.She also prefers to order from home rather than going out to a store.Which of the following channels would Joyce find most suitable for obtaining product information?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 13: Retailing and Omni-Channel Marketing

Which of the following refers to the percentage of a customer's purchases made from a particular retailer?

The most significant potential benefit of the Internet channel is:

How do customer expectations influence the choice of retailers? Support your answer by examples.

Retailers that provide convenient store layouts that make shopping faster and easier for customers are concentrating on the retail mix component of:

A general merchandise discount store located in a lower-income urban or rural area is known as a(n):

Many customers have changed their preference from "price" to _____

Which of the following general merchandise retailers concentrate on a limited number of complementary merchandise in relatively small stores?

A company that uses store, kiosk, and Internet as a selling channel is using:

Manufacturers choose retailers based on where their target customers expect to find their products.

The key factor that distinguishes retailers from other members of the supply chain is that it sells products to:

The element of the marketing mix used by the retailer to create a retail strategy is:

Which of the following adds value to products by selling them to consumers for their personal use?

Olive Inc., a multichannel retailer, would like to allow its customers to look through the products at their own pace and experience the product through the senses before making a purchase.It also wants to extend personal service to those customers who prefer it.Olive can achieve this best by:

Which of the following retail channels allows retailers to collect information about consumers' shopping behaviour that can be used to improve the overall shopping experience?

Retail stores that concentrate on health and personal grooming merchandise and sell prescription drugs are known as:

Banks are just services retailers.

Describe personalized customer service in the context of the Internet channel.Provide examples to support your answer.

Wellcome is a retail store that sells personal grooming items, cosmetics, and medicines.It also sells some snacks.Wellcome is an example of a:

Joyce is not comfortable going online but likes to get detailed information about a product before buying it.She also prefers to order from home rather than going out to a store.Which of the following channels would Joyce find most suitable for obtaining product information?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters