Question 1

Compare and contrast the retail mix of Starbucks and Tim Hortons.

Accepted Answer

Student answers will vary, they need to

Question 2

Buy Easy is an electronics retailer that sells branded electronic goods.To increase sales, one laptop manufacturer enters an agreement to bear costs of advertising its products prominently at Buy Easy checkout counters.The marketing mix element that is being used to create Buy Easy's retail strategy is:

Accepted Answer

A) process. 
B) promotion. 
C) place. 
D) price. 
E) people. 
A) process. 
B) promotion. 
C) place. 
D) price. 
E) people.

Question 3

The element of the marketing mix being used by the boutique in creating the retail strategy is:

Accepted Answer

A) promotion. 
B) place. 
C) price. 
D) process. 
E) product. 
A) promotion. 
B) place. 
C) price. 
D) process. 
E) product.

Question 4

Which of the following is the best example for omnichennel strategy?

Accepted Answer

A) Amazon selling products online 
B) Walmart investing on its retail design to improve customer experience 
C) Starbucks train the contact employees to serve customers the best 
D) McDonald using its application and in store kiosk and offer consistent shopping experience to customers 
E) Pizza hut opening a new branch in downtown Toronto 
A) Amazon selling products online 
B) Walmart investing on its retail design to improve customer experience 
C) Starbucks train the contact employees to serve customers the best 
D) McDonald using its application and in store kiosk and offer consistent shopping experience to customers 
E) Pizza hut opening a new branch in downtown Toronto

Question 5

Sandra, a stay-at-home mom, is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket, which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

Accepted Answer

A) Kiosks 
B) Catalogues 
C) Stores 
D) The Internet 
E) Trade literature 
A) Kiosks 
B) Catalogues 
C) Stores 
D) The Internet 
E) Trade literature

Question 6

Virgo Inc.offers its products at relatively low prices to its customers.Virgo's strategy of procuring goods for sale from different manufacturers or retailers has resulted in an inconsistent assortment of goods at its store.Virgo is an example of a(n):

Accepted Answer

A) category killer. 
B) drugstore. 
C) hypermarket. 
D) off-price retailer. 
E) specialty store. 
A) category killer. 
B) drugstore. 
C) hypermarket. 
D) off-price retailer. 
E) specialty store.

Question 7

Explain the benefits of a store channel.Provide one example for each.

Accepted Answer

Traditional stores, or brick-and-mortar

Question 8

Which of the following types of stores tailor their retail strategy to very specific market segments by offering deep but narrow assortments and sales associate expertise?

Accepted Answer

A) Specialty 
B) Discount 
C) Department 
D) Off-price 
E) Convenience 
A) Specialty 
B) Discount 
C) Department 
D) Off-price 
E) Convenience

Question 9

Explain the Wheel of Retailing with an example.

Accepted Answer

Student answers will vary.
The Wheel of

Question 10

Which of the following retail channels has the potential to facilitate market expansion for traditional retailers and offer personalized information about products and services economically?

Accepted Answer

A) Kiosks 
B) Stores 
C) Catalogues 
D) Mail order 
E) The Internet 
A) Kiosks 
B) Stores 
C) Catalogues 
D) Mail order 
E) The Internet

Question 11

Which of the following retail channels enables firms with strong brands but limited distribution to expand their market presence?

Accepted Answer

A) Kiosks 
B) Catalogues 
C) Trade literature 
D) Traditional stores 
E) The Internet 
A) Kiosks 
B) Catalogues 
C) Trade literature 
D) Traditional stores 
E) The Internet

Question 12

The catalogue channel provides a unique opportunity for sellers to collect information about how consumers shop.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following offers a narrow variety but a deep assortment of merchandise?

Accepted Answer

A) Discount stores 
B) Department stores 
C) Convenience stores 
D) Category specialists 
E) Drugstores 
A) Discount stores 
B) Department stores 
C) Convenience stores 
D) Category specialists 
E) Drugstores

Question 14

Woody's is a retail chain that offers a broad variety of products, organized into separate departments for the convenience of customers.It also offers a wide variety in each category and employs sales associates to assist customers.Woody's is an example of a:

Accepted Answer

A) conventional supermarket. 
B) hypermarket. 
C) department store. 
D) specialty store. 
E) convenience store. 
A) conventional supermarket. 
B) hypermarket. 
C) department store. 
D) specialty store. 
E) convenience store.

Question 15

Which of the following retail channels both helps retailers save a sale if an item is out of stock and allows retailers to overcome resource constraints by freeing up sales associates?

Accepted Answer

A) Stores 
B) The Internet 
C) Kiosks 
D) Catalogues 
E) Mail order 
A) Stores 
B) The Internet 
C) Kiosks 
D) Catalogues 
E) Mail order

Question 16

Large retailers who sell products at wholesale prices can be regarded as wholesalers.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following types of stores receives 55 percent of its annual sales from selling gasoline?

Accepted Answer

A) Conventional supermarkets 
B) Convenience stores 
C) Hypermarkets 
D) Supercentres 
E) Warehouse clubs 
A) Conventional supermarkets 
B) Convenience stores 
C) Hypermarkets 
D) Supercentres 
E) Warehouse clubs

Question 18

Customer relationship management (CRM)is a great tool for retailers to.....

Accepted Answer

A) Treated all their customers the same 
B) Improve the store environment 
C) Promote their retail store 
D) Find the best place 
E) Increase their share of wallet 
A) Treated all their customers the same 
B) Improve the store environment 
C) Promote their retail store 
D) Find the best place 
E) Increase their share of wallet

Question 19

Today, most successful retailers try to treat all their customers the same.

Accepted Answer

A) True 
 B)False

Question 20

Crimson Corp.is a retail chain that sells a variety of products such as food, clothing, furniture, appliances, and other accessories.Since the store buys merchandise directly from vendors at very low prices, it is able to offer products at lower prices than traditional discount retailers.Crimson is an example of a(n):

Accepted Answer

A) department store. 
B) specialty store. 
C) discount store. 
D) off-price retailer. 
E) convenience store. 
A) department store. 
B) specialty store. 
C) discount store. 
D) off-price retailer. 
E) convenience store.

Compare and contrast the retail mix of Starbucks and Tim Hortons.

The element of the marketing mix being used by the boutique in creating the retail strategy is:

Which of the following is the best example for omnichennel strategy?

Sandra, a stay-at-home mom, is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket, which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

Virgo Inc.offers its products at relatively low prices to its customers.Virgo's strategy of procuring goods for sale from different manufacturers or retailers has resulted in an inconsistent assortment of goods at its store.Virgo is an example of a(n):

Explain the benefits of a store channel.Provide one example for each.

Which of the following types of stores tailor their retail strategy to very specific market segments by offering deep but narrow assortments and sales associate expertise?

Explain the Wheel of Retailing with an example.

Which of the following retail channels has the potential to facilitate market expansion for traditional retailers and offer personalized information about products and services economically?

Which of the following retail channels enables firms with strong brands but limited distribution to expand their market presence?

The catalogue channel provides a unique opportunity for sellers to collect information about how consumers shop.

Which of the following offers a narrow variety but a deep assortment of merchandise?

Woody's is a retail chain that offers a broad variety of products, organized into separate departments for the convenience of customers.It also offers a wide variety in each category and employs sales associates to assist customers.Woody's is an example of a:

Which of the following retail channels both helps retailers save a sale if an item is out of stock and allows retailers to overcome resource constraints by freeing up sales associates?

Large retailers who sell products at wholesale prices can be regarded as wholesalers.

Which of the following types of stores receives 55 percent of its annual sales from selling gasoline?

Customer relationship management (CRM)is a great tool for retailers to.....

Today, most successful retailers try to treat all their customers the same.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 13: Retailing and Omni-Channel Marketing

Compare and contrast the retail mix of Starbucks and Tim Hortons.

The element of the marketing mix being used by the boutique in creating the retail strategy is:

Which of the following is the best example for omnichennel strategy?

Sandra, a stay-at-home mom, is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket, which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

Virgo Inc.offers its products at relatively low prices to its customers.Virgo's strategy of procuring goods for sale from different manufacturers or retailers has resulted in an inconsistent assortment of goods at its store.Virgo is an example of a(n):

Explain the benefits of a store channel.Provide one example for each.

Which of the following types of stores tailor their retail strategy to very specific market segments by offering deep but narrow assortments and sales associate expertise?

Explain the Wheel of Retailing with an example.

Which of the following retail channels has the potential to facilitate market expansion for traditional retailers and offer personalized information about products and services economically?

Which of the following retail channels enables firms with strong brands but limited distribution to expand their market presence?

The catalogue channel provides a unique opportunity for sellers to collect information about how consumers shop.

Which of the following offers a narrow variety but a deep assortment of merchandise?

Woody's is a retail chain that offers a broad variety of products, organized into separate departments for the convenience of customers.It also offers a wide variety in each category and employs sales associates to assist customers.Woody's is an example of a:

Which of the following retail channels both helps retailers save a sale if an item is out of stock and allows retailers to overcome resource constraints by freeing up sales associates?

Large retailers who sell products at wholesale prices can be regarded as wholesalers.

Which of the following types of stores receives 55 percent of its annual sales from selling gasoline?

Customer relationship management (CRM)is a great tool for retailers to.....

Today, most successful retailers try to treat all their customers the same.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters