Exam 15: Advertising, Sales Promotions, and Personal Selling

Identify from the following the type of advertising that primarily communicates to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

Bakes is a leading biscuit brand.The brand is marketed by Feast Foods.The company's major target market is children younger than 15 years of age.To have consumers associate more value with its products, the company includes small plastic toys in the biscuit packages.This promotional technique is an example of a:

Beautify Inc.is a firm that offers cosmetics and beauty products.The company introduces a new type of wet facial tissue paper.To familiarize target consumers with the product, Beautify Inc.offers the product for free with the company's other offerings.Such an offering is an example of a:

Which of the following statements is true about the AIDA model?

An organization decides to launch a social marketing program.Which of the following is most likely to be the objective of this program?

Manikola Inc.is a beverage company.It uses humour in most of its advertisements in order to appeal its customers.One of these funny advertisements showed that an elderly person lives for 250 years after consuming a health drink manufactured by Manikola Inc.This is an example of:

Whenever Sam thinks about smartphone, Samsung comes to his mind.What level of awareness is it an example of?

Which of the following is a disadvantage of deals as a sales promotion tool?

In the context of relationship selling, which of the following service quality dimensions has a more subtle influence than others?

Which of the following refers to a brand-sponsored competition that requires some form of skill or effort?

Which of the following is a key difference between cold calling and telemarketing?

Treats Corp., a company that markets packaged and processed foods, introduces a new flavour of microwave popcorn.To promote customer trials of the product, Treats Corp.exhibits the product near the checkout counters in many retail outlets.This strategy is an example of a:

Change Your Attitude is a reality television show in which participants from varying cultural backgrounds share a house.Marketers advertise in the show by letting the participants use their products and also by displaying products in the common areas of the house.This promotional strategy is an example of a:

Which of the following terms can be best defined as the efforts of two or more firms joining together to reach a specific target market?

Which of the following types of advertising is used to prompt repurchases, especially for products that have gained market acceptance and are mostly in the maturity stage of their life cycle?

Which of the following is the stage in the AIDA model that is associated with an actual purchase by customers?

The famous Tim Hortons "roll up the rim" event is an example of:

Which of the following terms can be best defined as an item offered for free or at a bargain price to reward some type of behaviour, such as buying, sampling, or testing?

Which of the following generally enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner?

A company introduces a lucky draw at its retail outlets to increase the sale of its products.Which of the following is a primary disadvantage of using this strategy?