Exam 15: Advertising, Sales Promotions, and Personal Selling

Advertisements that focus on public welfare and are generally sponsored by nonprofit institutions, civic groups, religious organizations, trade associations, or political groups can be best categorized as:

FrostyFine Corp. is a leading retail store. The store markets various brands and a wide variety of retail products. The store has built a brand for itself, and customers trust the store as much as the brands in its stores. -FrostyFine Inc.applied a sales promotion technique for attracting new customers.According to this technique, if a customer buys two electronic products, they could pick a third product for free.This sales promotion used by FrostyFine can be best categorized as a:

Explain the use of coupons in promotion with an example.

Explain the major steps in the personal selling process for a real estate agent.What is the objective of each stage?

Charles Associates Inc.uses mass media advertising to communicate its festival products and to urge customers to buy the products during the festival season.It advertises after generating enough awareness about its products and the various schemes associated with them.Which of the following types of advertising does Charles Associates Inc.use?

Susan is a sales representative of a pharmaceutical company.She often visits hospitals without taking formal appointments from the doctors.Such visits are known as cold calls.

Which of the following is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision?

A customer was delighted by the performance of a sales group after they had immediately responded and resolved the issues experienced by their customer.Which of the following service quality dimensions most likely aided in ensuring successful customer service?

Explain trade channel sales promotions.

Which of the following consumer sales promotion tools offers a discount on the price of specific items when they are purchased?

Which of the following protects messages with no promotional or selling intent?

In the personal selling process, qualifying the leads refers to:

An online retailer sells a product to a customer through deception.This is an example of puffery.

Which of the following offers potential customers the opportunity to try a product or service before they make a buying decision?

What is reminder advertising? In what stage of product life cycle it should be used? Provide one example.

Distinguish between a contest and a sweepstake.

A sales promotion advertisement created by a company named Tadez Corp.to increase its already established product's short-term sales is an example of an informative advertisement.

What is the ultimate goal of any marketing communication?

Which of the following is an example of a trade channel sales promotion?

Which of the following is a key difference between sweepstakes and contests?