Question 1

Drugstores have high profit margins on pharmaceutical products.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT a benefit offered to customers by the store channel?

Accepted Answer

A) Touching and feeling products 
B) cash and credit payment 
C) Instant gratification 
D) risk reduction 
E) Access to gift registries 
A) Touching and feeling products 
B) cash and credit payment 
C) Instant gratification 
D) risk reduction 
E) Access to gift registries

Question 3

Which of the following best determines the level of difficulty a manufacturer has in getting retailers to purchase its products?

Accepted Answer

A) The level of sophistication of the product 
B) Customer expectations 
C) The relative power of the manufacturer and retailer 
D) Product line complexity 
E) Advertising expenditure 
A) The level of sophistication of the product 
B) Customer expectations 
C) The relative power of the manufacturer and retailer 
D) Product line complexity 
E) Advertising expenditure

Question 4

Which of the following is NOT a benefit offered by kiosks?

Accepted Answer

A) Access to loyalty program information 
B) The ability to personalize the information for each customer in an economical way 
C) Broader selection 
D) Access to wish lists and gift registries 
E) Access to items online that are out of stock in stores 
A) Access to loyalty program information 
B) The ability to personalize the information for each customer in an economical way 
C) Broader selection 
D) Access to wish lists and gift registries 
E) Access to items online that are out of stock in stores

Question 5

Which one of the following is NOT an element of retailing mix?

Accepted Answer

A) Merchandise assortment 
B) Store design and display 
C) Personnel 
D) Promotion 
E) Process 
A) Merchandise assortment 
B) Store design and display 
C) Personnel 
D) Promotion 
E) Process

Question 6

A set of business activities that add value to products and services sold to consumers for their personal use is called:

Accepted Answer

A) licensing. 
B) manufacturing. 
C) advertising. 
D) retailing. 
E) reselling. 
A) licensing. 
B) manufacturing. 
C) advertising. 
D) retailing. 
E) reselling.

Question 7

What limitations do store-based retailers face when marketing products?

Accepted Answer

One of the main constraints faced by sto

Question 8

Which of the following products has high return rates and is difficult to sell through the electronic channel on account of the lack of touch-and-feel information?

Accepted Answer

A) Books 
B) Apparel 
C) Groceries 
D) Gift items 
E) Electronic items 
A) Books 
B) Apparel 
C) Groceries 
D) Gift items 
E) Electronic items

Question 9

Bose attempt to make its store exciting and entertaining is in line with which element of retail strategy?

Accepted Answer

A) Place 
B) Personnel 
C) Promotion 
D) Presentation 
E) Product 
A) Place 
B) Personnel 
C) Promotion 
D) Presentation 
E) Product

Question 10

Cash payment and risk reduction are benefits offered by bricks-and-mortar retailers.

Accepted Answer

A) True 
 B)False

Question 11

Toys For Us is a retail chain that specializes in children's toys.It offers an extensive assortment of new toys and old favourites.It also carries exclusive toys that cannot be found in other toy stores.Toys For Us is an example of a:

Accepted Answer

A) hypermarket. 
B) category killer. 
C) drugstore. 
D) discount store. 
E) department store. 
A) hypermarket. 
B) category killer. 
C) drugstore. 
D) discount store. 
E) department store.

Question 12

A smartphone capable of accessing product information and even comparing prices at other retailers via the Internet can be considered a:

Accepted Answer

A) catalogue. 
B) bricks-and-mortar store. 
C) mobile kiosk. 
D) mail order brochure. 
E) traditional physical store. 
A) catalogue. 
B) bricks-and-mortar store. 
C) mobile kiosk. 
D) mail order brochure. 
E) traditional physical store.

Question 13

Which of the following channels enables retailers to offer a deeper assortment of merchandise to satisfy consumer demand for less popular styles, colours, or sizes and still keep their overall inventory costs low?

Accepted Answer

A) Brochure 
B) Catalogue 
C) The Internet 
D) Store 
E) Hypermarket 
A) Brochure 
B) Catalogue 
C) The Internet 
D) Store 
E) Hypermarket

Question 14

A cosmetics manufacturer helps its retailers to co-ordinate promotional activities for its products and has formed an agreement with retailers to share the advertising production and media costs.This agreement between manufacturers and retailers is known as:

Accepted Answer

A) share of wallet. 
B) covert advertising. 
C) co-operative advertising. 
D) licensing. 
E) bartering. 
A) share of wallet. 
B) covert advertising. 
C) co-operative advertising. 
D) licensing. 
E) bartering.

Question 15

Red Den is a grocery retail chain that offers products such as dairy, frozen foods, meat, snacks, and a limited line of general merchandise.Red Den is an example of a:

Accepted Answer

A) convenience store. 
B) specialty store. 
C) hypermarket. 
D) conventional supermarket. 
E) drugstore. 
A) convenience store. 
B) specialty store. 
C) hypermarket. 
D) conventional supermarket. 
E) drugstore.

Question 16

Firms involved in buying, often storing, and physically handling goods in large quantities and then reselling goods to business users are called:

Accepted Answer

A) manufacturers. 
B) producers. 
C) institutions. 
D) retailers. 
E) wholesalers. 
A) manufacturers. 
B) producers. 
C) institutions. 
D) retailers. 
E) wholesalers.

Question 17

Providing a multichannel offering helps retailers to build share of wallet.

Accepted Answer

A) True 
 B)False

Question 18

Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature.It sells books on philosophy, art, literature, travel, and architecture and has sales associate expertise to help customers.Blossoms is an example of a:

Accepted Answer

A) hypermarket. 
B) specialty store. 
C) discount store. 
D) supermarket. 
E) convenience store. 
A) hypermarket. 
B) specialty store. 
C) discount store. 
D) supermarket. 
E) convenience store.

Question 19

Provigo has about 300 stores in Quebec and offers groceries, meat, and some nonfood items.Provido is an example of:

Accepted Answer

A) Conventional super market 
B) Supercentre 
C) Hypermarket 
D) Big-box food retailer 
E) Convenience store 
A) Conventional super market 
B) Supercentre 
C) Hypermarket 
D) Big-box food retailer 
E) Convenience store

Question 20

Explain briefly how the retail landscape has metamorphized into a value-driven world.

Accepted Answer

Student answers will vary.
Students shou

Drugstores have high profit margins on pharmaceutical products.

Which of the following is NOT a benefit offered to customers by the store channel?

Which of the following best determines the level of difficulty a manufacturer has in getting retailers to purchase its products?

Which of the following is NOT a benefit offered by kiosks?

Which one of the following is NOT an element of retailing mix?

A set of business activities that add value to products and services sold to consumers for their personal use is called:

What limitations do store-based retailers face when marketing products?

Which of the following products has high return rates and is difficult to sell through the electronic channel on account of the lack of touch-and-feel information?

Bose attempt to make its store exciting and entertaining is in line with which element of retail strategy?

Cash payment and risk reduction are benefits offered by bricks-and-mortar retailers.

Toys For Us is a retail chain that specializes in children's toys.It offers an extensive assortment of new toys and old favourites.It also carries exclusive toys that cannot be found in other toy stores.Toys For Us is an example of a:

A smartphone capable of accessing product information and even comparing prices at other retailers via the Internet can be considered a:

Which of the following channels enables retailers to offer a deeper assortment of merchandise to satisfy consumer demand for less popular styles, colours, or sizes and still keep their overall inventory costs low?

A cosmetics manufacturer helps its retailers to co-ordinate promotional activities for its products and has formed an agreement with retailers to share the advertising production and media costs.This agreement between manufacturers and retailers is known as:

Red Den is a grocery retail chain that offers products such as dairy, frozen foods, meat, snacks, and a limited line of general merchandise.Red Den is an example of a:

Firms involved in buying, often storing, and physically handling goods in large quantities and then reselling goods to business users are called:

Providing a multichannel offering helps retailers to build share of wallet.

Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature.It sells books on philosophy, art, literature, travel, and architecture and has sales associate expertise to help customers.Blossoms is an example of a:

Provigo has about 300 stores in Quebec and offers groceries, meat, and some nonfood items.Provido is an example of:

Explain briefly how the retail landscape has metamorphized into a value-driven world.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 13: Retailing and Omni-Channel Marketing

Drugstores have high profit margins on pharmaceutical products.

Which of the following is NOT a benefit offered to customers by the store channel?

Which of the following best determines the level of difficulty a manufacturer has in getting retailers to purchase its products?

Which of the following is NOT a benefit offered by kiosks?

Which one of the following is NOT an element of retailing mix?

A set of business activities that add value to products and services sold to consumers for their personal use is called:

What limitations do store-based retailers face when marketing products?

Which of the following products has high return rates and is difficult to sell through the electronic channel on account of the lack of touch-and-feel information?

Bose attempt to make its store exciting and entertaining is in line with which element of retail strategy?

Cash payment and risk reduction are benefits offered by bricks-and-mortar retailers.

Toys For Us is a retail chain that specializes in children's toys.It offers an extensive assortment of new toys and old favourites.It also carries exclusive toys that cannot be found in other toy stores.Toys For Us is an example of a:

A smartphone capable of accessing product information and even comparing prices at other retailers via the Internet can be considered a:

Which of the following channels enables retailers to offer a deeper assortment of merchandise to satisfy consumer demand for less popular styles, colours, or sizes and still keep their overall inventory costs low?

A cosmetics manufacturer helps its retailers to co-ordinate promotional activities for its products and has formed an agreement with retailers to share the advertising production and media costs.This agreement between manufacturers and retailers is known as:

Red Den is a grocery retail chain that offers products such as dairy, frozen foods, meat, snacks, and a limited line of general merchandise.Red Den is an example of a:

Firms involved in buying, often storing, and physically handling goods in large quantities and then reselling goods to business users are called:

Providing a multichannel offering helps retailers to build share of wallet.

Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature.It sells books on philosophy, art, literature, travel, and architecture and has sales associate expertise to help customers.Blossoms is an example of a:

Provigo has about 300 stores in Quebec and offers groceries, meat, and some nonfood items.Provido is an example of:

Explain briefly how the retail landscape has metamorphized into a value-driven world.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters