Question 1

Which of the following helps firms to provide as much information as each customer wants and considerably reduces cost of adding information?

Accepted Answer

A) Internet channels 
B) Store-based retailers 
C) Merchandise manufacturers 
D) Wholesalers 
E) Catalogues 
A) Internet channels 
B) Store-based retailers 
C) Merchandise manufacturers 
D) Wholesalers 
E) Catalogues

Question 2

The Brick is a Canadian retail store funded in 1971.It carries a deep assortment of home furniture and appliances.The Brick is an example of

Accepted Answer

A) Specialty store 
B) Extreme value retailer 
C) Off-price retailer 
D) Category specialist 
E) Hypermarket 
A) Specialty store 
B) Extreme value retailer 
C) Off-price retailer 
D) Category specialist 
E) Hypermarket

Question 3

Purple Inc., a popular cosmetics brand that produces soaps and body lotions, is introducing a new line of hair and nail care products into the market.Which of the following statements indicate that Purple is identifying the type of retailer with which it can place its new line of products?

Accepted Answer

A) Purple works with its retailers to promote its new products by offering discounts and buy-one-get-one offers to stimulate sales. 
B) Purple places its products with retail chains that have stores in many locations to target a large group of customers. 
C) Purple decides to sell its new products in stores, as well as through catalogues and on the company website, to increase sales. 
D) Purple decides to place its new line of products in a cosmetics specialty store where products are categorised according to brands and knowledgeable salespeople assist customers. 
E) Purple decides to selectively distribute its products to maintain the image of the brand and to control the flow of its products. 
A) Purple works with its retailers to promote its new products by offering discounts and buy-one-get-one offers to stimulate sales. 
B) Purple places its products with retail chains that have stores in many locations to target a large group of customers. 
C) Purple decides to sell its new products in stores, as well as through catalogues and on the company website, to increase sales. 
D) Purple decides to place its new line of products in a cosmetics specialty store where products are categorised according to brands and knowledgeable salespeople assist customers. 
E) Purple decides to selectively distribute its products to maintain the image of the brand and to control the flow of its products.

Question 4

Michaels, a popular clothing brand, is trying to enter a new market by introducing a line of exclusive leather bags. The firm conducts research to understand the characteristics of retailers to determine the best channel for marketing its products. It decides to place its products with a retailer that exclusively sells leather bags. This retail store offers an assortment of merchandise, divided into categories, offering a wide choice to customers, which helps attract new and existing customers to the product.
-The firm conducts research so as to understand the characteristics of retailers while considering which of the following factors?

Accepted Answer

A) Choosing a retail partner 
B) Creating a retail strategy 
C) Identifying the type of retailer 
D) Exploring a multichannel strategy 
E) Considering the distribution intensity 
A) Choosing a retail partner 
B) Creating a retail strategy 
C) Identifying the type of retailer 
D) Exploring a multichannel strategy 
E) Considering the distribution intensity

Question 5

Leo Corp., a hardware retailer, sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?

Accepted Answer

A) Process 
B) Product 
C) People 
D) Price 
E) Place 
A) Process 
B) Product 
C) People 
D) Price 
E) Place

Question 6

Which of the following provide a consistent experience for customers that helps overcome the difficulty of not being able to touch and feel merchandise prior to purchase online?

Accepted Answer

A) Presentation 
B) Kiosks 
C) Catalogues 
D) Promotion 
E) Brands 
A) Presentation 
B) Kiosks 
C) Catalogues 
D) Promotion 
E) Brands

Question 7

A shoe manufacturer producing sports shoes decides to sell its products in department stores located near sports universities and stadiums.The element of the marketing mix being used to create the retail strategy in this example is:

Accepted Answer

A) price. 
B) product. 
C) place. 
D) promotion. 
E) people. 
A) price. 
B) product. 
C) place. 
D) promotion. 
E) people.

Question 8

Which of the following offers an inconsistent assortment of merchandise at relatively low prices?

Accepted Answer

A) Department stores 
B) Discount stores 
C) Convenience stores 
D) Specialty stores 
E) Off-price retailers 
A) Department stores 
B) Discount stores 
C) Convenience stores 
D) Specialty stores 
E) Off-price retailers

Question 9

A category specialist is a type of retail store that offers a(n):

Accepted Answer

A) broad variety of merchandise at low prices. 
B) deep variety and narrow assortment of merchandise and sales associate expertise. 
C) narrow variety but a deep assortment of merchandise. 
D) broad variety and deep assortment of merchandise and customer services. 
E) extensive assortment in many categories. 
A) broad variety of merchandise at low prices. 
B) deep variety and narrow assortment of merchandise and sales associate expertise. 
C) narrow variety but a deep assortment of merchandise. 
D) broad variety and deep assortment of merchandise and customer services. 
E) extensive assortment in many categories.

Question 10

George wants to buy a new music player and looks at the various options available to him before deciding on a particular model.He also wants to check if that model is available before visiting the store.Which of the following retail channels is best suited for this purpose?

Accepted Answer

A) Kiosks 
B) Stores 
C) Catalogues 
D) Trade literature 
E) The Internet 
A) Kiosks 
B) Stores 
C) Catalogues 
D) Trade literature 
E) The Internet

Question 11

Shannon has limited time for shopping and prefers to buy tissues, grooming products, and other household needs from the same stores where she buys her groceries at low prices.Which of the following types of retailers is best suited for Shannon?

Accepted Answer

A) Off-price retailers 
B) Services retailers 
C) Discount stores 
D) Specialty stores 
E) Category specialists 
A) Off-price retailers 
B) Services retailers 
C) Discount stores 
D) Specialty stores 
E) Category specialists

Question 12

Draper is a clothing retail that offers a deep assortment but exclusively in menswear.It uses a self-service approach.Draper is an example of a:

Accepted Answer

A) discount store. 
B) department store. 
C) category specialist. 
D) convenience store. 
E) supermarket. 
A) discount store. 
B) department store. 
C) category specialist. 
D) convenience store. 
E) supermarket.

Question 13

Which of the following retail channels offers sellers an opportunity to collect information about the shopping behaviour of customers?

Accepted Answer

A) Kiosks 
B) Online retailing 
C) Catalogues 
D) Mail order 
E) Brochures 
A) Kiosks 
B) Online retailing 
C) Catalogues 
D) Mail order 
E) Brochures

Question 14

Off-price retailers provide an extensive assortment of merchandise in a particular category.

Accepted Answer

A) True 
 B)False

Question 15

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:

Accepted Answer

A) bartering. 
B) licensing. 
C) co-operative advertising. 
D) share of wallet. 
E) covert advertising. 
A) bartering. 
B) licensing. 
C) co-operative advertising. 
D) share of wallet. 
E) covert advertising.

Question 16

Toy Castle is a retail chain that sells a wide range of toys.During Christmas, it sells a special, limited edition collector's box, containing rare toys at a marginally higher value.Sales increase for this item as customers believe that they are really getting value for their money.Which of the following elements of the marketing mix is Toy Castle using to create its retail strategy?

Accepted Answer

A) Place 
B) Promotion 
C) Price 
D) People 
E) Process 
A) Place 
B) Promotion 
C) Price 
D) People 
E) Process

Question 17

Neil's Mart has several outlets across Ontario and sells a limited number of items at accessible locations in small stores with speedy checkouts.It also typically charges higher prices than most other types of food stores.Neil's Mart is an example of a:

Accepted Answer

A) specialty store. 
B) supermarket. 
C) hypermarket. 
D) discount store. 
E) convenience store. 
A) specialty store. 
B) supermarket. 
C) hypermarket. 
D) discount store. 
E) convenience store.

Question 18

Which of the following organize a broad variety of merchandise based on categories and, hence, resemble a collection of specialty shops?

Accepted Answer

A) Specialty stores 
B) Drug stores 
C) Traditional grocery stores 
D) Convenience stores 
E) Department stores 
A) Specialty stores 
B) Drug stores 
C) Traditional grocery stores 
D) Convenience stores 
E) Department stores

Question 19

A prominent pizza chain opens its outlets in the best locations in the country to gain an advantage over its competitors and new brands entering the market.Which of the following elements of the marketing mix is being used by the firm to create its retail strategy?

Accepted Answer

A) Place 
B) Product 
C) Promotion 
D) Price 
E) Process 
A) Place 
B) Product 
C) Promotion 
D) Price 
E) Process

Question 20

Which of the following retail channels is most effective to target customers who desire to look through as many products as possible and select a particular product to purchase in the future?

Accepted Answer

A) A vending machine 
B) A merchandise manufacturer 
C) A kiosk 
D) A store-based retailer 
E) A hypermarket 
A) A vending machine 
B) A merchandise manufacturer 
C) A kiosk 
D) A store-based retailer 
E) A hypermarket

Which of the following helps firms to provide as much information as each customer wants and considerably reduces cost of adding information?

The Brick is a Canadian retail store funded in 1971.It carries a deep assortment of home furniture and appliances.The Brick is an example of

Purple Inc., a popular cosmetics brand that produces soaps and body lotions, is introducing a new line of hair and nail care products into the market.Which of the following statements indicate that Purple is identifying the type of retailer with which it can place its new line of products?

Leo Corp., a hardware retailer, sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?

Which of the following provide a consistent experience for customers that helps overcome the difficulty of not being able to touch and feel merchandise prior to purchase online?

A shoe manufacturer producing sports shoes decides to sell its products in department stores located near sports universities and stadiums.The element of the marketing mix being used to create the retail strategy in this example is:

Which of the following offers an inconsistent assortment of merchandise at relatively low prices?

A category specialist is a type of retail store that offers a(n):

George wants to buy a new music player and looks at the various options available to him before deciding on a particular model.He also wants to check if that model is available before visiting the store.Which of the following retail channels is best suited for this purpose?

Shannon has limited time for shopping and prefers to buy tissues, grooming products, and other household needs from the same stores where she buys her groceries at low prices.Which of the following types of retailers is best suited for Shannon?

Draper is a clothing retail that offers a deep assortment but exclusively in menswear.It uses a self-service approach.Draper is an example of a:

Which of the following retail channels offers sellers an opportunity to collect information about the shopping behaviour of customers?

Off-price retailers provide an extensive assortment of merchandise in a particular category.

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:

Neil's Mart has several outlets across Ontario and sells a limited number of items at accessible locations in small stores with speedy checkouts.It also typically charges higher prices than most other types of food stores.Neil's Mart is an example of a:

Which of the following organize a broad variety of merchandise based on categories and, hence, resemble a collection of specialty shops?

A prominent pizza chain opens its outlets in the best locations in the country to gain an advantage over its competitors and new brands entering the market.Which of the following elements of the marketing mix is being used by the firm to create its retail strategy?

Which of the following retail channels is most effective to target customers who desire to look through as many products as possible and select a particular product to purchase in the future?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 13: Retailing and Omni-Channel Marketing

Which of the following helps firms to provide as much information as each customer wants and considerably reduces cost of adding information?

The Brick is a Canadian retail store funded in 1971.It carries a deep assortment of home furniture and appliances.The Brick is an example of

Purple Inc., a popular cosmetics brand that produces soaps and body lotions, is introducing a new line of hair and nail care products into the market.Which of the following statements indicate that Purple is identifying the type of retailer with which it can place its new line of products?

Leo Corp., a hardware retailer, sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?

Which of the following provide a consistent experience for customers that helps overcome the difficulty of not being able to touch and feel merchandise prior to purchase online?

A shoe manufacturer producing sports shoes decides to sell its products in department stores located near sports universities and stadiums.The element of the marketing mix being used to create the retail strategy in this example is:

Which of the following offers an inconsistent assortment of merchandise at relatively low prices?

A category specialist is a type of retail store that offers a(n):

George wants to buy a new music player and looks at the various options available to him before deciding on a particular model.He also wants to check if that model is available before visiting the store.Which of the following retail channels is best suited for this purpose?

Shannon has limited time for shopping and prefers to buy tissues, grooming products, and other household needs from the same stores where she buys her groceries at low prices.Which of the following types of retailers is best suited for Shannon?

Draper is a clothing retail that offers a deep assortment but exclusively in menswear.It uses a self-service approach.Draper is an example of a:

Which of the following retail channels offers sellers an opportunity to collect information about the shopping behaviour of customers?

Off-price retailers provide an extensive assortment of merchandise in a particular category.

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:

Neil's Mart has several outlets across Ontario and sells a limited number of items at accessible locations in small stores with speedy checkouts.It also typically charges higher prices than most other types of food stores.Neil's Mart is an example of a:

Which of the following organize a broad variety of merchandise based on categories and, hence, resemble a collection of specialty shops?

A prominent pizza chain opens its outlets in the best locations in the country to gain an advantage over its competitors and new brands entering the market.Which of the following elements of the marketing mix is being used by the firm to create its retail strategy?

Which of the following retail channels is most effective to target customers who desire to look through as many products as possible and select a particular product to purchase in the future?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters