Question 1

Which of the four Ps of marketing represents the exclusive outlets where the new model will be displayed and sold?

Accepted Answer

A) People 
B) Price 
C) Place 
D) Product 
E) Promotion 
A) People 
B) Price 
C) Place 
D) Product 
E) Promotion

Question 2

In this case, Kiwito is a:

Accepted Answer

A) distributor 
B) consumer 
C) retailer 
D) supplier 
E) manufacturer. 
A) distributor 
B) consumer 
C) retailer 
D) supplier 
E) manufacturer.

Question 3

Explain customer relationship management and why it is important for an organization.

Accepted Answer

Firms that practise value-based marketin

Question 4

Differentiate between goods and services.

Accepted Answer

Goods are items that one can physically

Question 5

Among the four Ps of marketing, the component that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response is the component of:

Accepted Answer

A) people. 
B) price. 
C) place. 
D) product. 
E) promotion. 
A) people. 
B) price. 
C) place. 
D) product. 
E) promotion.

Question 6

In the context of entrepreneurial marketing, great and distinguished entrepreneurs:

Accepted Answer

A) focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
B) try to sell as many of their products as possible rather than focus on making products consumers really want. 
C) have realized the need to think about customers in terms of transactions rather than relationships. 
D) have a vision of how certain combinations of products and services can satisfy unfilled needs. 
E) try selling a product after it is developed rather than starting with an understanding of the customers' needs and then developing a product to satisfy those needs. 
A) focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
B) try to sell as many of their products as possible rather than focus on making products consumers really want. 
C) have realized the need to think about customers in terms of transactions rather than relationships. 
D) have a vision of how certain combinations of products and services can satisfy unfilled needs. 
E) try selling a product after it is developed rather than starting with an understanding of the customers' needs and then developing a product to satisfy those needs.

Question 7

A sports goods manufacturing company attempts to sell consumers as many of their products as possible without focusing on what they really want.It mainly focuses on advertising its products in order to attract customers.It believes that customers will like its products once they try them.This is an example of a:

Accepted Answer

A) brand-oriented company. 
B) market-oriented company. 
C) sales-oriented company. 
D) value-oriented company. 
E) customer-oriented company. 
A) brand-oriented company. 
B) market-oriented company. 
C) sales-oriented company. 
D) value-oriented company. 
E) customer-oriented company.

Question 8

The local supermarket from where Tim buys the potato chips is an example of a:

Accepted Answer

A) manufacturer 
B) consumer 
C) supplier 
D) distributor 
E) producer 
A) manufacturer 
B) consumer 
C) supplier 
D) distributor 
E) producer

Question 9

You want to start a chain of fast-food restaurants serving Mexican food, including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items.You want to draw in a young crowd to your restaurants.What different social media tools can you use to promote your chain of restaurants?

Accepted Answer

Student answers will vary.They might sug

Question 10

The bike is delivered to Marco by a transport company.This is an example of a(n):

Accepted Answer

A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price. 
A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price.

Question 11

The group of firms and set of techniques and approaches firms use to make and deliver a given set of goods and services is commonly referred to as:

Accepted Answer

A) stock iodation. 
B) demand optimization. 
C) inventory control. 
D) demand chain. 
E) supply chain. 
A) stock iodation. 
B) demand optimization. 
C) inventory control. 
D) demand chain. 
E) supply chain.

Question 12

A commercial roofing company provides commercial roofing services as its primary service.It also takes up residential roof repair and replacement for a few individual customers.The residential market provides solid revenue and constitutes the:

Accepted Answer

A) primary commodity market. 
B) primary target market. 
C) secondary retail market. 
D) secondary target market. 
E) niche market. 
A) primary commodity market. 
B) primary target market. 
C) secondary retail market. 
D) secondary target market. 
E) niche market.

Question 13

In order for firms to build relationships with customers, they must focus on:

Accepted Answer

A) Implementation of effective price 
B) Developing new product 
C) Lifetime Value of the relationship 
D) Collection of information as much as possible 
E) Use of social media 
A) Implementation of effective price 
B) Developing new product 
C) Lifetime Value of the relationship 
D) Collection of information as much as possible 
E) Use of social media

Question 14

The selling of equipment by the equipment supplier to the automobile company is called:

Accepted Answer

A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing. 
A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing.

Question 15

You are planning to set up an educational institution to cater to the educational needs of students between the ages of 4 and 16.Formulate a marketing plan indicating the various aspects that you would have to consider to set up this institution.

Accepted Answer

Student answers will vary.A marketing pl

Question 16

The process of identifying customer segments that a company wants to target with its products and services requires market research.

Accepted Answer

A) True 
 B)False

Question 17

Hisign is a company that allows customers to have a unique experience in that they can open a virtual shop that includes an online storefront.This virtual shop also offers other facilities such as website hosting, order management, fulfillment, payment processing, and customer service.The products uploaded by customers can be bought by people visiting the website.This shop is an example of:

Accepted Answer

A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing. 
A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing.

Question 18

Alex has set up a company to provide "air duct cleaning" service to residential and commercial buildings in Mississauga.He has decided a "sales orientation" would best suit his new company.What are important considerations for this business? What are potential problem of this orientation?

Accepted Answer

Companies that adopt a sales orientation

Question 19

Teal Corp.manufactures passenger car and automobile tires.It offers radial and tubeless tires to dealers and automobile companies.This is an example of:

Accepted Answer

A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing. 
A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing.

Question 20

A coffee shop attempted to discover what customers really wanted from their coffee-drinking experience.It found that people liked to chat over their cup of coffee without anybody disturbing them.Therefore, the coffee shop allowed its customers to stay as long as they liked, without requiring them to order a new cup of coffee every 20 minutes to stay in the shop.This is an example of:

Accepted Answer

A) value orientation. 
B) brand orientation. 
C) product orientation. 
D) market orientation. 
E) sales orientation. 
A) value orientation. 
B) brand orientation. 
C) product orientation. 
D) market orientation. 
E) sales orientation.

Which of the four Ps of marketing represents the exclusive outlets where the new model will be displayed and sold?

In this case, Kiwito is a:

Explain customer relationship management and why it is important for an organization.

Differentiate between goods and services.

Among the four Ps of marketing, the component that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response is the component of:

In the context of entrepreneurial marketing, great and distinguished entrepreneurs:

The local supermarket from where Tim buys the potato chips is an example of a:

The bike is delivered to Marco by a transport company.This is an example of a(n):

The group of firms and set of techniques and approaches firms use to make and deliver a given set of goods and services is commonly referred to as:

A commercial roofing company provides commercial roofing services as its primary service.It also takes up residential roof repair and replacement for a few individual customers.The residential market provides solid revenue and constitutes the:

In order for firms to build relationships with customers, they must focus on:

The selling of equipment by the equipment supplier to the automobile company is called:

You are planning to set up an educational institution to cater to the educational needs of students between the ages of 4 and 16.Formulate a marketing plan indicating the various aspects that you would have to consider to set up this institution.

The process of identifying customer segments that a company wants to target with its products and services requires market research.

Alex has set up a company to provide "air duct cleaning" service to residential and commercial buildings in Mississauga.He has decided a "sales orientation" would best suit his new company.What are important considerations for this business? What are potential problem of this orientation?

Teal Corp.manufactures passenger car and automobile tires.It offers radial and tubeless tires to dealers and automobile companies.This is an example of:

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 1: Overview of Marketing

Which of the four Ps of marketing represents the exclusive outlets where the new model will be displayed and sold?

In this case, Kiwito is a:

Explain customer relationship management and why it is important for an organization.

Differentiate between goods and services.

Among the four Ps of marketing, the component that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response is the component of:

In the context of entrepreneurial marketing, great and distinguished entrepreneurs:

The local supermarket from where Tim buys the potato chips is an example of a:

The bike is delivered to Marco by a transport company.This is an example of a(n):

The group of firms and set of techniques and approaches firms use to make and deliver a given set of goods and services is commonly referred to as:

A commercial roofing company provides commercial roofing services as its primary service.It also takes up residential roof repair and replacement for a few individual customers.The residential market provides solid revenue and constitutes the:

In order for firms to build relationships with customers, they must focus on:

The selling of equipment by the equipment supplier to the automobile company is called:

You are planning to set up an educational institution to cater to the educational needs of students between the ages of 4 and 16.Formulate a marketing plan indicating the various aspects that you would have to consider to set up this institution.

The process of identifying customer segments that a company wants to target with its products and services requires market research.

Alex has set up a company to provide "air duct cleaning" service to residential and commercial buildings in Mississauga.He has decided a "sales orientation" would best suit his new company.What are important considerations for this business? What are potential problem of this orientation?

Teal Corp.manufactures passenger car and automobile tires.It offers radial and tubeless tires to dealers and automobile companies.This is an example of:

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters