Question 1

Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be marketed.

Accepted Answer

A) True 
 B)False

Question 2

A firm that wishes to expand globally should ideally:

Accepted Answer

A) analyze new customers' needs and wants on a segment-by-segment, region-by-region basis. 
B) think about new customers in terms of transactions rather than relationships. 
C) try to sell as many of its products as possible rather than focusing on making products consumers really want. 
D) focus on developing and distributing innovative products before understanding customers. 
E) encourage its employees to invest heavily in socially responsible actions and charities. 
A) analyze new customers' needs and wants on a segment-by-segment, region-by-region basis. 
B) think about new customers in terms of transactions rather than relationships. 
C) try to sell as many of its products as possible rather than focusing on making products consumers really want. 
D) focus on developing and distributing innovative products before understanding customers. 
E) encourage its employees to invest heavily in socially responsible actions and charities.

Question 3

The four different marketing orientations are:

Accepted Answer

A) competition, service, resource, and team based. 
B) promotion, operations, technology, and profit based. 
C) production, sales, market, and value based. 
D) price, customer, location, and segment based. 
E) innovation, strategy, cost, and customer based. 
A) competition, service, resource, and team based. 
B) promotion, operations, technology, and profit based. 
C) production, sales, market, and value based. 
D) price, customer, location, and segment based. 
E) innovation, strategy, cost, and customer based.

Question 4

Which of the following types of companies focus on each transaction rather than building long-term customer relationships?

Accepted Answer

A) Cause-oriented companies 
B) Value-oriented companies 
C) Market-oriented companies 
D) Sales-oriented companies 
E) Product-oriented companies 
A) Cause-oriented companies 
B) Value-oriented companies 
C) Market-oriented companies 
D) Sales-oriented companies 
E) Product-oriented companies

Question 5

The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a(n):

Accepted Answer

A) demand. 
B) want. 
C) exchange. 
D) necessity. 
E) need. 
A) demand. 
B) want. 
C) exchange. 
D) necessity. 
E) need.

Question 6

Nutrieat, a digestive cookie manufacturer, sold its products only in high quality, air-tight cans of 16oz and 32oz.To better satisfy customer needs, it recently introduced smaller packs of the biscuits in paper packages at reduced rates.Which of the following requirements for a value-driven firm does Nutrieat exemplify?

Accepted Answer

A) Sharing supplier information 
B) Balancing benefits with costs 
C) Building competitor relationships 
D) Social media marketing 
E) Gathering customer feedback 
A) Sharing supplier information 
B) Balancing benefits with costs 
C) Building competitor relationships 
D) Social media marketing 
E) Gathering customer feedback

Question 7

Which of the following holds true for the term "services"?

Accepted Answer

A) They refer to the tangible customer benefits that are produced by people or machines and can be separated from the producer. 
B) They refer to the intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
C) They refer to the overall sacrifice a consumer is willing to make in terms of money, time, and energy in order to acquire a specific product or service. 
D) They refer to thoughts, opinions, philosophies, and intellectual concepts that also can be marketed. 
E) They refer to the physical attributes that a customer obtains through purchase of a commodity in exchange of a price paid for it. 
A) They refer to the tangible customer benefits that are produced by people or machines and can be separated from the producer. 
B) They refer to the intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
C) They refer to the overall sacrifice a consumer is willing to make in terms of money, time, and energy in order to acquire a specific product or service. 
D) They refer to thoughts, opinions, philosophies, and intellectual concepts that also can be marketed. 
E) They refer to the physical attributes that a customer obtains through purchase of a commodity in exchange of a price paid for it.

Question 8

Mountaindale Hotels is a hotel chain that treats its customers like family.The company further influences its bond with customers with its quality of staff, reliability, consistent overall high quality, and global social responsibility programs.This is an example of:

Accepted Answer

A) transformational orientation. 
B) transactional orientation. 
C) live-in orientation. 
D) relational orientation. 
E) optimal orientation. 
A) transformational orientation. 
B) transactional orientation. 
C) live-in orientation. 
D) relational orientation. 
E) optimal orientation.

Question 9

Which one of the followings is NOT true about marketing?

Accepted Answer

A) Marketing help create value 
B) Marketing always entails an exchange 
C) Marketing is always performed by an organization 
D) Marketing is about satisfying customer needs and wants 
E) Marketing requires product, price, place and promotion decisions 
A) Marketing help create value 
B) Marketing always entails an exchange 
C) Marketing is always performed by an organization 
D) Marketing is about satisfying customer needs and wants 
E) Marketing requires product, price, place and promotion decisions

Question 10

Which of the following holds true for product-oriented companies?

Accepted Answer

A) They focus on selling as many of their products as possible rather than focusing on making products consumers really want. 
B) They focus on giving customers better worth (monetary and nonmonetary)for products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell their products and services. 
A) They focus on selling as many of their products as possible rather than focusing on making products consumers really want. 
B) They focus on giving customers better worth (monetary and nonmonetary)for products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell their products and services.

Question 11

Fly Air offers airline credit cards and bonus flyer miles for a specific flight.If a Fly Air flight is late, the company gives the miles back to the customers before they even complain about it.Therefore, Fly Air has maintained excellent customer satisfaction ratings.This policy creates long-term bonds with passengers and makes them loyal to the company.This is an example of:

Accepted Answer

A) relational orientation. 
B) transactional orientation. 
C) transformational orientation. 
D) live-in orientation. 
E) optimal orientation. 
A) relational orientation. 
B) transactional orientation. 
C) transformational orientation. 
D) live-in orientation. 
E) optimal orientation.

Question 12

"Marketing is pervasive across marketing channel members." Explain with an example.

Accepted Answer

Firms typically do not work in isolation

Question 13

Which element of the marketing mix is responsible for communicating value to customers?

Accepted Answer

A) Place 
B) Promotion 
C) Price 
D) People 
E) Produce 
A) Place 
B) Promotion 
C) Price 
D) People 
E) Produce

Question 14

Tim, who buys the potato chips from a local supermarket, is a:

Accepted Answer

A) manufacturer 
B) distributor 
C) retailer 
D) supplier 
E) consumer 
A) manufacturer 
B) distributor 
C) retailer 
D) supplier 
E) consumer

Question 15

Mariam sells her sport-utility vehicle to Jake.This is an example of:

Accepted Answer

A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing. 
A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing.

Question 16

The vegetable farm that potatoes to Kiwito is a:

Accepted Answer

A) consumer. 
B) distributor. 
C) supplier. 
D) manufacturer. 
E) buyer. 
A) consumer. 
B) distributor. 
C) supplier. 
D) manufacturer. 
E) buyer.

Question 17

Explain the exchange process in marketing.Describe the marketing exchange process for an individual who donates blood to Canadian Blood Services.

Accepted Answer

Marketing is about an exchange; the trad

Question 18

The trade of things of value between a buyer and a seller so that each is better off as a result is referred to as a(n):

Accepted Answer

A) demand. 
B) want. 
C) exchange. 
D) necessity. 
E) need. 
A) demand. 
B) want. 
C) exchange. 
D) necessity. 
E) need.

Question 19

An automobile manufacturer buys tires, glass for windscreens, and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Accepted Answer

A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing. 
A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing.

Question 20

Marketers find it practical to sell their products and services to everyone.

Accepted Answer

A) True 
 B)False

Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be marketed.

A firm that wishes to expand globally should ideally:

The four different marketing orientations are:

Which of the following types of companies focus on each transaction rather than building long-term customer relationships?

The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a(n):

Which of the following holds true for the term "services"?

Mountaindale Hotels is a hotel chain that treats its customers like family.The company further influences its bond with customers with its quality of staff, reliability, consistent overall high quality, and global social responsibility programs.This is an example of:

Which one of the followings is NOT true about marketing?

Which of the following holds true for product-oriented companies?

"Marketing is pervasive across marketing channel members." Explain with an example.

Which element of the marketing mix is responsible for communicating value to customers?

Tim, who buys the potato chips from a local supermarket, is a:

Mariam sells her sport-utility vehicle to Jake.This is an example of:

The vegetable farm that potatoes to Kiwito is a:

Explain the exchange process in marketing.Describe the marketing exchange process for an individual who donates blood to Canadian Blood Services.

The trade of things of value between a buyer and a seller so that each is better off as a result is referred to as a(n):

An automobile manufacturer buys tires, glass for windscreens, and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Marketers find it practical to sell their products and services to everyone.

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 1: Overview of Marketing

Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be marketed.

A firm that wishes to expand globally should ideally:

The four different marketing orientations are:

Which of the following types of companies focus on each transaction rather than building long-term customer relationships?

The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a(n):

Which of the following holds true for the term "services"?

Mountaindale Hotels is a hotel chain that treats its customers like family.The company further influences its bond with customers with its quality of staff, reliability, consistent overall high quality, and global social responsibility programs.This is an example of:

Which one of the followings is NOT true about marketing?

Which of the following holds true for product-oriented companies?

"Marketing is pervasive across marketing channel members." Explain with an example.

Which element of the marketing mix is responsible for communicating value to customers?

Tim, who buys the potato chips from a local supermarket, is a:

Mariam sells her sport-utility vehicle to Jake.This is an example of:

The vegetable farm that potatoes to Kiwito is a:

Explain the exchange process in marketing.Describe the marketing exchange process for an individual who donates blood to Canadian Blood Services.

The trade of things of value between a buyer and a seller so that each is better off as a result is referred to as a(n):

An automobile manufacturer buys tires, glass for windscreens, and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Marketers find it practical to sell their products and services to everyone.

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters