Question 1

Which of the following holds true for value-oriented companies?

Accepted Answer

A) They focus on selling as many of their products as possible rather than focusing on making products consumers really want. 
B) They focus on giving their customers better worth for products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell their products and services. 
A) They focus on selling as many of their products as possible rather than focusing on making products consumers really want. 
B) They focus on giving their customers better worth for products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell their products and services.

Question 2

In the context of understanding consumer needs and wants, which of the following is true of wants?

Accepted Answer

A) They are the basic necessities, such as food, clothing, shelter, and safety. 
B) They are similar for all individuals. 
C) They do not vary across cultures. 
D) They do not influence people's buying behaviour. 
E) They are shaped by a person's knowledge, culture, and personality. 
A) They are the basic necessities, such as food, clothing, shelter, and safety. 
B) They are similar for all individuals. 
C) They do not vary across cultures. 
D) They do not influence people's buying behaviour. 
E) They are shaped by a person's knowledge, culture, and personality.

Question 3

Which of the following is NOT true about social media and mobile marketing:

Accepted Answer

A) It allows companies to connect better with their customers 
B) Majority of companies in North America are using social media marketing 
C) Majority of customers worldwide have a Facebook account. 
D) Location-based services are appealing but also create concern for some customers 
E) Some hotel chains develop their mobile applications to provide a better service for their customers 
A) It allows companies to connect better with their customers 
B) Majority of companies in North America are using social media marketing 
C) Majority of customers worldwide have a Facebook account. 
D) Location-based services are appealing but also create concern for some customers 
E) Some hotel chains develop their mobile applications to provide a better service for their customers

Question 4

Which of the following holds true for sales-oriented companies?

Accepted Answer

A) They try to sell as many of their products as possible rather than focusing on making products consumers really want. 
B) They focus on giving their customers better worth (monetary and nonmonetary)for the products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell their products and services. 
A) They try to sell as many of their products as possible rather than focusing on making products consumers really want. 
B) They focus on giving their customers better worth (monetary and nonmonetary)for the products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell their products and services.

Question 5

An artist in an opera performs for the benefit of the audience.The live performance of the artist would be termed a(n):

Accepted Answer

A) idea. 
B) good. 
C) service. 
D) commodity. 
E) price. 
A) idea. 
B) good. 
C) service. 
D) commodity. 
E) price.

Question 6

A martial arts training institute has uploaded quick two- to three-minute training tutorial videos on YouTube in order to advertise the institute.In this scenario, what is the institute using to advertise itself?

Accepted Answer

A) Secondary merchandising 
B) Social media 
C) Out-of-home marketing 
D) Broadcast advertising 
E) Print media 
A) Secondary merchandising 
B) Social media 
C) Out-of-home marketing 
D) Broadcast advertising 
E) Print media

Question 7

Explain the features of product-oriented companies.

Accepted Answer

Product-oriented companies focus on deve

Question 8

Differentiate between B2C and B2B marketing and provide one example for each.

Accepted Answer

The process in which businesses sell to

Question 9

Crimson Inc., a fruit-juice manufacturer, employs a set of feedback forms to collect information about customers' favourite flavours and the new flavours they want to try in future.The company then uses this information to focus on identifying and building loyalty among the firm's most valued patrons.This is an example of:

Accepted Answer

A) customer relationship management. 
B) the BCG matrix. 
C) Porter's five forces. 
D) transformational marketing. 
E) live-in marketing. 
A) customer relationship management. 
B) the BCG matrix. 
C) Porter's five forces. 
D) transformational marketing. 
E) live-in marketing.

Question 10

An airline was launched as a no-frills, heavy-discount carrier.One bottle of water was provided free of cost to all passengers, and the airline staff provided free board games to entertain passengers.All this was based on the understanding of what customers needed.This airline has a:

Accepted Answer

A) sales orientation. 
B) value orientation. 
C) market orientation. 
D) product orientation. 
E) brand orientation. 
A) sales orientation. 
B) value orientation. 
C) market orientation. 
D) product orientation. 
E) brand orientation.

Question 11

Home Bakers introduced a new cake in the market.It was created as a product to be sold and not based on what customers wanted at that time.Therefore, the company concentrated on selling and paid little attention to the whether it satisfied customers' needs.Home Bakers is a:

Accepted Answer

A) product-oriented company. 
B) customer-oriented company. 
C) market-oriented company. 
D) value-oriented company. 
E) brand-oriented company. 
A) product-oriented company. 
B) customer-oriented company. 
C) market-oriented company. 
D) value-oriented company. 
E) brand-oriented company.

Question 12

Services are tangible customer benefits that are produced by people or machines and can be easily separated from the producer.

Accepted Answer

A) True 
 B)False

Question 13

Basic necessities of life, such as food, clothing, shelter, or safety are referred to as:

Accepted Answer

A) demands. 
B) wants. 
C) exchanges. 
D) desires. 
E) needs. 
A) demands. 
B) wants. 
C) exchanges. 
D) desires. 
E) needs.

Question 14

May's, a social shopping website, launched a marketing platform that enables shoppers to recommend products to their friends.Friends discover these recommendations through Facebook, Twitter, email, and the May's website and search engine.This is an example of:

Accepted Answer

A) C2B marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) B2C marketing. 
A) C2B marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) B2C marketing.

Question 15

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

Accepted Answer

A) True 
 B)False

Question 16

Explain the concept of the supply chain.

Accepted Answer

Firms typically do not work in isolation

Question 17

Define the marketing mix and list its four Ps.

Accepted Answer

The marketing mix is the contr

Question 18

Zen Associates is a company that sells gaming consoles.It started a Facebook fan page that discusses current topics of interest in the world of virtual gaming.In this scenario, Zen Associates is using:

Accepted Answer

A) broadcast advertising. 
B) print media. 
C) social media. 
D) earned media. 
E) visual merchandising. 
A) broadcast advertising. 
B) print media. 
C) social media. 
D) earned media. 
E) visual merchandising.

Question 19

Which of the following involves the use of digital tools to easily and quickly create and share content to foster dialogue, relationships, and personal identities?

Accepted Answer

A) Broadcast advertising 
B) Print media 
C) Social media 
D) Out-of-home marketing 
E) Visual merchandising 
A) Broadcast advertising 
B) Print media 
C) Social media 
D) Out-of-home marketing 
E) Visual merchandising

Question 20

Since women constitute 90 percent of Karen's-a pharmacy chain's-customers, the chain decided to implement changes that would make the shopping experience more pleasant for them.Karen introduced a system for shorter waiting time at the check-out counters, wider and better-lit passageways, and more beauty products.Women constitute Karen's:

Accepted Answer

A) commodity market. 
B) target market. 
C) currency market. 
D) secondary target market. 
E) niche market. 
A) commodity market. 
B) target market. 
C) currency market. 
D) secondary target market. 
E) niche market.

Which of the following holds true for value-oriented companies?

In the context of understanding consumer needs and wants, which of the following is true of wants?

Which of the following is NOT true about social media and mobile marketing:

Which of the following holds true for sales-oriented companies?

An artist in an opera performs for the benefit of the audience.The live performance of the artist would be termed a(n):

A martial arts training institute has uploaded quick two- to three-minute training tutorial videos on YouTube in order to advertise the institute.In this scenario, what is the institute using to advertise itself?

Explain the features of product-oriented companies.

Differentiate between B2C and B2B marketing and provide one example for each.

An airline was launched as a no-frills, heavy-discount carrier.One bottle of water was provided free of cost to all passengers, and the airline staff provided free board games to entertain passengers.All this was based on the understanding of what customers needed.This airline has a:

Home Bakers introduced a new cake in the market.It was created as a product to be sold and not based on what customers wanted at that time.Therefore, the company concentrated on selling and paid little attention to the whether it satisfied customers' needs.Home Bakers is a:

Services are tangible customer benefits that are produced by people or machines and can be easily separated from the producer.

Basic necessities of life, such as food, clothing, shelter, or safety are referred to as:

May's, a social shopping website, launched a marketing platform that enables shoppers to recommend products to their friends.Friends discover these recommendations through Facebook, Twitter, email, and the May's website and search engine.This is an example of:

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

Explain the concept of the supply chain.

Define the marketing mix and list its four Ps.

Zen Associates is a company that sells gaming consoles.It started a Facebook fan page that discusses current topics of interest in the world of virtual gaming.In this scenario, Zen Associates is using:

Which of the following involves the use of digital tools to easily and quickly create and share content to foster dialogue, relationships, and personal identities?

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 1: Overview of Marketing

Which of the following holds true for value-oriented companies?

In the context of understanding consumer needs and wants, which of the following is true of wants?

Which of the following is NOT true about social media and mobile marketing:

Which of the following holds true for sales-oriented companies?

An artist in an opera performs for the benefit of the audience.The live performance of the artist would be termed a(n):

A martial arts training institute has uploaded quick two- to three-minute training tutorial videos on YouTube in order to advertise the institute.In this scenario, what is the institute using to advertise itself?

Explain the features of product-oriented companies.

Differentiate between B2C and B2B marketing and provide one example for each.

An airline was launched as a no-frills, heavy-discount carrier.One bottle of water was provided free of cost to all passengers, and the airline staff provided free board games to entertain passengers.All this was based on the understanding of what customers needed.This airline has a:

Home Bakers introduced a new cake in the market.It was created as a product to be sold and not based on what customers wanted at that time.Therefore, the company concentrated on selling and paid little attention to the whether it satisfied customers' needs.Home Bakers is a:

Services are tangible customer benefits that are produced by people or machines and can be easily separated from the producer.

Basic necessities of life, such as food, clothing, shelter, or safety are referred to as:

May's, a social shopping website, launched a marketing platform that enables shoppers to recommend products to their friends.Friends discover these recommendations through Facebook, Twitter, email, and the May's website and search engine.This is an example of:

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

Explain the concept of the supply chain.

Define the marketing mix and list its four Ps.

Zen Associates is a company that sells gaming consoles.It started a Facebook fan page that discusses current topics of interest in the world of virtual gaming.In this scenario, Zen Associates is using:

Which of the following involves the use of digital tools to easily and quickly create and share content to foster dialogue, relationships, and personal identities?

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters