Question 1

A contractual agreement is formed between a franchisor and a franchisee in the franchising system.

Accepted Answer

A) True 
 B)False

Question 2

Floras's flower distribution in the United States is carried out entirely through Frag Flower, a U.S.flower retailer.Which of the following distribution strategies is the company using in the United States?

Accepted Answer

A) Intensive distribution strategy 
B) Broad distribution strategy 
C) Selective distribution strategy 
D) Mass distribution strategy 
E) Exclusive distribution strategy 
A) Intensive distribution strategy 
B) Broad distribution strategy 
C) Selective distribution strategy 
D) Mass distribution strategy 
E) Exclusive distribution strategy

Question 3

Explain how supply chain management affects marketing.

Accepted Answer

Every marketing decision is affected by

Question 4

The process of going through the goods upon receipt to ensure they arrived undamaged and that the merchandise ordered was the merchandise received is referred to as:

Accepted Answer

A) receiving. 
B) checking. 
C) dispatching. 
D) shipping. 
E) merchandising. 
A) receiving. 
B) checking. 
C) dispatching. 
D) shipping. 
E) merchandising.

Question 5

A contractual vertical marketing system is characterized by firms that are highly interdependent.

Accepted Answer

A) True 
 B)False

Question 6

Direct distribution channels allow manufacturers to:

Accepted Answer

A) create more inventory in distribution. 
B) deal directly with consumers. 
C) purchase goods for resale. 
D) transfer the risk of ownership. 
E) secure shelf space in retail outlets. 
A) create more inventory in distribution. 
B) deal directly with consumers. 
C) purchase goods for resale. 
D) transfer the risk of ownership. 
E) secure shelf space in retail outlets.

Question 7

Which of the following companies follow direct distribution?

Accepted Answer

A) RSS Associates, a firm that sells through exclusive distribution 
B) BS Manufacturing, a firm that uses intense distribution 
C) Albex, which sells agricultural machinery through agencies 
D) Dell, which sells to customers through independent vendors 
E) DX Textiles, which sells apparel through company-owned showrooms 
A) RSS Associates, a firm that sells through exclusive distribution 
B) BS Manufacturing, a firm that uses intense distribution 
C) Albex, which sells agricultural machinery through agencies 
D) Dell, which sells to customers through independent vendors 
E) DX Textiles, which sells apparel through company-owned showrooms

Question 8

Floras Inc.has only eight distributors in China, which helps the firm control the flow of goods in the country.This is an example of a(n)_____ distribution strategy.

Accepted Answer

A) intensive 
B) broad 
C) selective 
D) mass 
E) exclusive 
A) intensive 
B) broad 
C) selective 
D) mass 
E) exclusive

Question 9

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain is referred to as a(n)_____ vertical marketing system.

Accepted Answer

A) administered 
B) corporate 
C) co-ordinative 
D) contractual 
E) member control 
A) administered 
B) corporate 
C) co-ordinative 
D) contractual 
E) member control

Question 10

Which of the following is an example of a facilitating function that intermediaries perform?

Accepted Answer

A) Transporting goods to customers 
B) Purchasing goods for resale 
C) Maintaining inventory 
D) Extending credit to customers 
E) Transacting with potential customers 
A) Transporting goods to customers 
B) Purchasing goods for resale 
C) Maintaining inventory 
D) Extending credit to customers 
E) Transacting with potential customers

Question 11

Wholesalers do not take title to the products that they sell.

Accepted Answer

A) True 
 B)False

Question 12

A distribution channel is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption.

Accepted Answer

A) True 
 B)False

Question 13

Most U.S.companies pay listing fees to get shelf space in retail outlets.Which of the following factors has contributed the most to the advent of listing fees?

Accepted Answer

A) Retail business is negatively influenced by the economic slowdown. 
B) The Internet has emerged as a strong distribution channel. 
C) The number of retail chains have increased drastically. 
D) Many new products are being introduced each day. 
E) The importance given to product quality has strengthened. 
A) Retail business is negatively influenced by the economic slowdown. 
B) The Internet has emerged as a strong distribution channel. 
C) The number of retail chains have increased drastically. 
D) Many new products are being introduced each day. 
E) The importance given to product quality has strengthened.

Question 14

DX Motors has established legal relationships with its suppliers and distributors in such a way as to establish overall economies of scale and to reduce conflict.This is an example of a(n)_____ vertical marketing system.

Accepted Answer

A) administered 
B) corporate 
C) parental 
D) contractual 
E) member control 
A) administered 
B) corporate 
C) parental 
D) contractual 
E) member control

Question 15

A flow chart representing multichannel distribution
 
-Fred owns a small retail showroom.He buys merchandise from a larger dealer that sells to most of the retailers in the area.Fred belongs to:

Accepted Answer

A) business segment 1. 
B) business segment 2. 
C) the sales force. 
D) consumer segment 1. 
E) consumer segment 2. 
A) business segment 1. 
B) business segment 2. 
C) the sales force. 
D) consumer segment 1. 
E) consumer segment 2.

Question 16

Explain different channel structure options.Provide one example for each structure.

Accepted Answer

Direct distribution channels allow manuf

Question 17

Lead time is the amount of time between:

Accepted Answer

A) the recognition that an order needs to be placed and the arrival of the needed merchandise. 
B) manufacturing a product and taking the product to the warehouse. 
C) the conception of a product idea and the manufacture of a product. 
D) the conception of a product idea and the procurement of raw materials. 
E) procuring the necessary raw materials and assembling the raw materials to a finished product. 
A) the recognition that an order needs to be placed and the arrival of the needed merchandise. 
B) manufacturing a product and taking the product to the warehouse. 
C) the conception of a product idea and the manufacture of a product. 
D) the conception of a product idea and the procurement of raw materials. 
E) procuring the necessary raw materials and assembling the raw materials to a finished product.

Question 18

Briefly explain indirect distribution and provide an example of a company that uses it.

Accepted Answer

With indirect distribution channels, one

Question 19

Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-Fredox stresses sales promotions and frequently gives volume discounts to retailers.Which strategy is the company using?

Accepted Answer

A) Personal selling 
B) Push distribution 
C) Direct marketing 
D) Pull distribution 
E) Demand generation 
A) Personal selling 
B) Push distribution 
C) Direct marketing 
D) Pull distribution 
E) Demand generation

Question 20

Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-Which of the following, if true, will strengthen the chances that Fredox will sell more through direct distribution?

Accepted Answer

A) Most of Fredox's target consumers make small-scale purchases. 
B) Most retailers in Canada have increased listing fees recently. 
C) The products that Fredox sells have relatively low value. 
D) Most of the firm's business comes from retail selling. 
E) Retail outlets in Canada have little shelf space for storing confectionaries. 
A) Most of Fredox's target consumers make small-scale purchases. 
B) Most retailers in Canada have increased listing fees recently. 
C) The products that Fredox sells have relatively low value. 
D) Most of the firm's business comes from retail selling. 
E) Retail outlets in Canada have little shelf space for storing confectionaries.

A contractual agreement is formed between a franchisor and a franchisee in the franchising system.

Floras's flower distribution in the United States is carried out entirely through Frag Flower, a U.S.flower retailer.Which of the following distribution strategies is the company using in the United States?

Explain how supply chain management affects marketing.

The process of going through the goods upon receipt to ensure they arrived undamaged and that the merchandise ordered was the merchandise received is referred to as:

A contractual vertical marketing system is characterized by firms that are highly interdependent.

Direct distribution channels allow manufacturers to:

Which of the following companies follow direct distribution?

Floras Inc.has only eight distributors in China, which helps the firm control the flow of goods in the country.This is an example of a(n)_____ distribution strategy.

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain is referred to as a(n)_____ vertical marketing system.

Which of the following is an example of a facilitating function that intermediaries perform?

Wholesalers do not take title to the products that they sell.

A distribution channel is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption.

Most U.S.companies pay listing fees to get shelf space in retail outlets.Which of the following factors has contributed the most to the advent of listing fees?

DX Motors has established legal relationships with its suppliers and distributors in such a way as to establish overall economies of scale and to reduce conflict.This is an example of a(n)_____ vertical marketing system.

A flow chart representing multichannel distribution -Fred owns a small retail showroom.He buys merchandise from a larger dealer that sells to most of the retailers in the area.Fred belongs to:

Explain different channel structure options.Provide one example for each structure.

Lead time is the amount of time between:

Briefly explain indirect distribution and provide an example of a company that uses it.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 12: Distribution Channels

A contractual agreement is formed between a franchisor and a franchisee in the franchising system.

Floras's flower distribution in the United States is carried out entirely through Frag Flower, a U.S.flower retailer.Which of the following distribution strategies is the company using in the United States?

Explain how supply chain management affects marketing.

The process of going through the goods upon receipt to ensure they arrived undamaged and that the merchandise ordered was the merchandise received is referred to as:

A contractual vertical marketing system is characterized by firms that are highly interdependent.

Direct distribution channels allow manufacturers to:

Which of the following companies follow direct distribution?

Floras Inc.has only eight distributors in China, which helps the firm control the flow of goods in the country.This is an example of a(n)_____ distribution strategy.

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain is referred to as a(n)_____ vertical marketing system.

Which of the following is an example of a facilitating function that intermediaries perform?

Wholesalers do not take title to the products that they sell.

A distribution channel is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption.

Most U.S.companies pay listing fees to get shelf space in retail outlets.Which of the following factors has contributed the most to the advent of listing fees?

DX Motors has established legal relationships with its suppliers and distributors in such a way as to establish overall economies of scale and to reduce conflict.This is an example of a(n)_____ vertical marketing system.

A flow chart representing multichannel distribution -Fred owns a small retail showroom.He buys merchandise from a larger dealer that sells to most of the retailers in the area.Fred belongs to:

Explain different channel structure options.Provide one example for each structure.

Lead time is the amount of time between:

Briefly explain indirect distribution and provide an example of a company that uses it.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters