Fredox Inc

Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-Fredox stresses sales promotions and frequently gives volume discounts to retailers.Which strategy is the company using?

A) Personal selling
B) Push distribution
C) Direct marketing
D) Pull distribution
E) Demand generation

Correct Answer:

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