Question 1

A firm that adopts selective distribution will have only one retailer in a geographic area.

Accepted Answer

A) True 
 B)False

Question 2

A retailer displays a huge billboard of the products of a manufacturer to attract consumers.This is an example of the retailer's:

Accepted Answer

A) facilitating function. 
B) logistical function. 
C) transactional function. 
D) informational function. 
E) distributive function. 
A) facilitating function. 
B) logistical function. 
C) transactional function. 
D) informational function. 
E) distributive function.

Question 3

A supply chain system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the channel relationship is referred to as a(n)_____ vertical marketing system.

Accepted Answer

A) administered 
B) independent 
C) franchised 
D) corporate 
E) contractual 
A) administered 
B) independent 
C) franchised 
D) corporate 
E) contractual

Question 4

Radio frequency identification tags are:

Accepted Answer

A) networking systems. 
B) tiny computer chips. 
C) inventory systems. 
D) recognition systems. 
E) bar codes on merchandise. 
A) networking systems. 
B) tiny computer chips. 
C) inventory systems. 
D) recognition systems. 
E) bar codes on merchandise.

Question 5

Explain the three types of distribution centres.

Accepted Answer

There are three types of distribution ce

Question 6

Costco purchase products from suppliers from all over the world in bulk and sell them to consumers.Costco is a:

Accepted Answer

A) Wholesaler 
B) Supplier 
C) Producer 
D) Retailer 
E) Warehouse 
A) Wholesaler 
B) Supplier 
C) Producer 
D) Retailer 
E) Warehouse

Question 7

Which of the following is an advantage of just-in-time systems?

Accepted Answer

A) Improved brand value 
B) Increased market share 
C) Restricted distribution intensity 
D) Intensified distribution 
E) Decreased inventory investment 
A) Improved brand value 
B) Increased market share 
C) Restricted distribution intensity 
D) Intensified distribution 
E) Decreased inventory investment

Question 8

A flow chart representing multichannel distribution
 
-Jake walks into a store that has many cellphone brands and buys a phone for his personal use.Which of the following segments does Jake belong to?

Accepted Answer

A) Business segment 2 
B) Consumer segment 1 
C) Business segment 1 
D) Consumer segment 2 
E) Sales force 
A) Business segment 2 
B) Consumer segment 1 
C) Business segment 1 
D) Consumer segment 2 
E) Sales force

Question 9

Distribution channels add value for customers because they:

Accepted Answer

A) are the most important component of product promotions 
B) conduct multiple quality reviews for a product 
C) do not include external entities or vendors 
D) get products to buyers quickly and at low cost 
E) are crucial only for technical offerings of products 
A) are the most important component of product promotions 
B) conduct multiple quality reviews for a product 
C) do not include external entities or vendors 
D) get products to buyers quickly and at low cost 
E) are crucial only for technical offerings of products

Question 10

Which of the following tools is commonly used in a push strategy?

Accepted Answer

A) Social advertising 
B) Print advertising 
C) Personal selling 
D) TV commercials 
E) Direct mail campaigns 
A) Social advertising 
B) Print advertising 
C) Personal selling 
D) TV commercials 
E) Direct mail campaigns

Question 11

A dispatcher is a person who procures raw materials for a manufacturer.

Accepted Answer

A) True 
 B)False

Question 12

RFX Cycles is a manufacturer of bicycles.The firm is the only manufacturer of cycles in the country and controls and imposes terms on all its supply chain partners although it has no legal obligations.This is an example of a(n)_____ vertical marketing system.

Accepted Answer

A) independent 
B) contractual 
C) franchised 
D) corporate 
E) administered 
A) independent 
B) contractual 
C) franchised 
D) corporate 
E) administered

Question 13

What is electronic data interchange?

Accepted Answer

Electronic data interchange (EDI)is the

Question 14

A facility for the receipt, storage, and redistribution of goods to company stores or customers that may be operated by retailers, manufacturers, or distribution specialists is called a:

Accepted Answer

A) procurement centre. 
B) supply network. 
C) warehouse. 
D) processing centre. 
E) distribution centre. 
A) procurement centre. 
B) supply network. 
C) warehouse. 
D) processing centre. 
E) distribution centre.

Question 15

A flow chart representing multichannel distribution
 
-RS Industries is a manufacturer of commercial kitchen equipment.The firm uses personal selling techniques to market its products to small-scale firms.Which of the following target markets is RS Industries pursuing?

Accepted Answer

A) Business segment 2 
B) Consumer segment 1 
C) Business segment 1 
D) Consumer segment 2 
E) Distributor segment 
A) Business segment 2 
B) Consumer segment 1 
C) Business segment 1 
D) Consumer segment 2 
E) Distributor segment

Question 16

The need for the supply chain members to constantly monitor and check up on each other's actions is reduced by:

Accepted Answer

A) sharing common goals. 
B) avoiding risk taking. 
C) maintaining confidentiality. 
D) developing mutual trust. 
E) using closed communication. 
A) sharing common goals. 
B) avoiding risk taking. 
C) maintaining confidentiality. 
D) developing mutual trust. 
E) using closed communication.

Question 17

What is an inventory management system used in retailing in which merchandise is received just in time for sale when the customer wants?

Accepted Answer

A) Electronic data interchange system 
B) Universal product system 
C) Franchising system 
D) Quick response system 
E) Radio frequency identification system 
A) Electronic data interchange system 
B) Universal product system 
C) Franchising system 
D) Quick response system 
E) Radio frequency identification system

Question 18

Wills Cycles is the largest seller of Rober Bicycles in Manitoba.The firm ships products directly from Rober's manufacturing plant and sells the products to smaller firms across Manitoba.Wills Cycles is a:

Accepted Answer

A) promoter. 
B) supplier. 
C) retailer. 
D) manufacturer. 
E) wholesaler. 
A) promoter. 
B) supplier. 
C) retailer. 
D) manufacturer. 
E) wholesaler.

Question 19

The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption is called the:

Accepted Answer

A) distribution channel. 
B) operational structure. 
C) production structure. 
D) marketing channel. 
E) procurement channel. 
A) distribution channel. 
B) operational structure. 
C) production structure. 
D) marketing channel. 
E) procurement channel.

Question 20

AK Associates is a firm that buys products from various manufacturing companies and resells the goods to other businesses.AK Associates is an example of a:

Accepted Answer

A) wholesaler. 
B) promoter. 
C) manufacturer. 
D) retailer. 
E) producer. 
A) wholesaler. 
B) promoter. 
C) manufacturer. 
D) retailer. 
E) producer.

A firm that adopts selective distribution will have only one retailer in a geographic area.

A retailer displays a huge billboard of the products of a manufacturer to attract consumers.This is an example of the retailer's:

A supply chain system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the channel relationship is referred to as a(n)_____ vertical marketing system.

Radio frequency identification tags are:

Explain the three types of distribution centres.

Costco purchase products from suppliers from all over the world in bulk and sell them to consumers.Costco is a:

Which of the following is an advantage of just-in-time systems?

A flow chart representing multichannel distribution -Jake walks into a store that has many cellphone brands and buys a phone for his personal use.Which of the following segments does Jake belong to?

Distribution channels add value for customers because they:

Which of the following tools is commonly used in a push strategy?

A dispatcher is a person who procures raw materials for a manufacturer.

RFX Cycles is a manufacturer of bicycles.The firm is the only manufacturer of cycles in the country and controls and imposes terms on all its supply chain partners although it has no legal obligations.This is an example of a(n)_____ vertical marketing system.

What is electronic data interchange?

A facility for the receipt, storage, and redistribution of goods to company stores or customers that may be operated by retailers, manufacturers, or distribution specialists is called a:

A flow chart representing multichannel distribution -RS Industries is a manufacturer of commercial kitchen equipment.The firm uses personal selling techniques to market its products to small-scale firms.Which of the following target markets is RS Industries pursuing?

The need for the supply chain members to constantly monitor and check up on each other's actions is reduced by:

What is an inventory management system used in retailing in which merchandise is received just in time for sale when the customer wants?

Wills Cycles is the largest seller of Rober Bicycles in Manitoba.The firm ships products directly from Rober's manufacturing plant and sells the products to smaller firms across Manitoba.Wills Cycles is a:

The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption is called the:

AK Associates is a firm that buys products from various manufacturing companies and resells the goods to other businesses.AK Associates is an example of a:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 12: Distribution Channels

A firm that adopts selective distribution will have only one retailer in a geographic area.

A retailer displays a huge billboard of the products of a manufacturer to attract consumers.This is an example of the retailer's:

A supply chain system in which there is no common ownership and no contractual relationships, but the dominant channel member controls the channel relationship is referred to as a(n)_____ vertical marketing system.

Radio frequency identification tags are:

Explain the three types of distribution centres.

Costco purchase products from suppliers from all over the world in bulk and sell them to consumers.Costco is a:

Which of the following is an advantage of just-in-time systems?

A flow chart representing multichannel distribution -Jake walks into a store that has many cellphone brands and buys a phone for his personal use.Which of the following segments does Jake belong to?

Distribution channels add value for customers because they:

Which of the following tools is commonly used in a push strategy?

A dispatcher is a person who procures raw materials for a manufacturer.

RFX Cycles is a manufacturer of bicycles.The firm is the only manufacturer of cycles in the country and controls and imposes terms on all its supply chain partners although it has no legal obligations.This is an example of a(n)_____ vertical marketing system.

What is electronic data interchange?

A facility for the receipt, storage, and redistribution of goods to company stores or customers that may be operated by retailers, manufacturers, or distribution specialists is called a:

A flow chart representing multichannel distribution -RS Industries is a manufacturer of commercial kitchen equipment.The firm uses personal selling techniques to market its products to small-scale firms.Which of the following target markets is RS Industries pursuing?

The need for the supply chain members to constantly monitor and check up on each other's actions is reduced by:

What is an inventory management system used in retailing in which merchandise is received just in time for sale when the customer wants?

Wills Cycles is the largest seller of Rober Bicycles in Manitoba.The firm ships products directly from Rober's manufacturing plant and sells the products to smaller firms across Manitoba.Wills Cycles is a:

The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption is called the:

AK Associates is a firm that buys products from various manufacturing companies and resells the goods to other businesses.AK Associates is an example of a:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters