Exam 18: Ethics and Socially Responsible Marketing

A table representing the tests used to make ethical business decisions -John is a very competitive student and works hard to do well in his studies.His mentor Sam encourages him to be honest in all his efforts.One day John cheats in an exam and although no one is the wiser, John feels he has failed the moral mentor test.Given this information, which of the following ethical questions is the best explanation for his response?

One of the reasons marketers are frequently singled out for criticism is because they interact directly with people.

Research shows that Canadian customers are willing to pay a premium price for chickens labeled "grain-fed", and "hormone-free".By regulations in Canada, all chickens are given a feed that consist of 85% grain.Furthermore, it is forbidden to use hormones in raising poultry in Canada.Therefore, both labels are stating the obvious.

It is important for a company's values to be consistent with those of its primary target market.

Special duties or obligations that apply to persons engaged in commerce fall under:

In which of the following scenarios is a company fulfilling its corporate social responsibility toward its employees?

Acting in a socially desirable manner by taking actions that benefit society provides a company with only intangible benefits.

During ethical decision making, the objective of choosing a course of action is to weigh the various alternatives in order to generate the best solution for the stakeholders.

SwiftWheels Inc., a manufacturer of automobiles, is facing an ethical dilemma.It must decide between buying out a competing firm and maintaining one of its factories.The stakeholders have raised their concerns and all parties relevant to the decision-making process have engaged in a brainstorming session.After considering the various alternatives, the management has decided to buy out the competing firm.If the management is unsure about the action, it will most likely consider:

Ensuring that all potential ethical issues raised in the planning phase of a firm have been addressed and that all employees of the firm have acted ethically is the key task in the phase of:

Kosher Aqua Inc., a manufacturer of bottled water, claims that its bottles are manufactured with 60 percent less plastic content compared to its competitors' bottles.It further advises consumers to crush the bottles and recycle them after use.Given this information, Kosher Aqua is trying to focus consumer attention on:

Platonic Inc., a wedding consultant, has decided to integrate ethical decision making into its strategic planning process. -In the implementation phase, Platonic must consider whether:

Lori exaggerates her firm's current earnings in the belief that revenue will increase in the next few months.Her exaggeration benefits herself, the company, and the employees in the short term but may have serious ethical and legal consequences for the company in the long term.In this scenario, Lori should:

Leonard, who has just purchased a high-end cigar distributorship, wishes to increase his firm's visibility in the local markets.Leonard, however, is aware of the existing regulations and socially acceptable practices with regard to the promotion of tobacco products.Following the framework for ethical decision making, Leonard's first step will be:

During a data collection project by a marketing research firm, the respondents were not informed about the real purpose of the study.Recognizing the ethical implications of this act, the firm halts the research project.It then holds a meeting to find an ethical way of going forward with the project.In which of the following stages of ethical decision making does this action by the firm occur?

Which of the following is true of corporate social responsibility?

Which of the following professions is often singled out as the root cause of a host of ethical concerns?

How can a company improve its reputation for corporate social responsibility?

PureIn Inc., a manufacturer of bottled water, depends extensively on groundwater sources for its operations.The management of the company decides to take up groundwater replenishment programs and to assist communities in developing efficient ways to recycle water.Following PureIn's initiative, several firms take up similar programs leading to an increased awareness about the subject.This scenario is an example of how corporate social responsibility is subjected to the influence of:

Describe corporate social responsibility.Describe a company who practice CSR.