Question 1

What is required of a firm before it can align personal and corporate goals?

Accepted Answer

To align personal and corporate goals, a

Question 2

A company that its employees do not act ethically cannot be socially responsible.

Accepted Answer

A) True 
 B)False

Question 3

When competitors prompt a company to undertake corporate social responsibility initiatives, the company is subjected to the influence of:

Accepted Answer

A) marketplace. 
B) society. 
C) consumers. 
D) employees. 
E) media. 
A) marketplace. 
B) society. 
C) consumers. 
D) employees. 
E) media.

Question 4

Almost every organization includes values and ethics in its mission statement, but the establishment of an ethical business climate primarily requires:

Accepted Answer

A) clearly stated regulatory requirements. 
B) legal training for labourers. 
C) weekly reminder seminars. 
D) commitment from senior management. 
E) cooperation from competitor management. 
A) clearly stated regulatory requirements. 
B) legal training for labourers. 
C) weekly reminder seminars. 
D) commitment from senior management. 
E) cooperation from competitor management.

Question 5

Golden Rings High School is facing a crisis as students are leaving the school due to a lack of qualified and experienced teachers.The management of the school has realized that there have been lapses while recruiting teachers.The school identifies students, teachers, and parents as the stakeholders in the issue and wants to take them into confidence for solving the issue.Which of the following is most likely to be the management's next step to solve the issue?

Accepted Answer

A) Identifying issues of concern to law makers 
B) Assessing the impact of the board's actions beyond the classroom 
C) Brainstorming and evaluating alternatives 
D) Choosing a course of action 
E) Promoting its corporate social responsibility efforts 
A) Identifying issues of concern to law makers 
B) Assessing the impact of the board's actions beyond the classroom 
C) Brainstorming and evaluating alternatives 
D) Choosing a course of action 
E) Promoting its corporate social responsibility efforts

Question 6

Explain a firm's corporate social responsibility in terms of its stakeholder categories.

Accepted Answer

When a firm embraces corporate social re

Question 7

How might a firm's choice of target market for its products lead to charges of unethical behaviour?

Accepted Answer

Sometimes a firm's choice of target mark

Question 8

What short-run versus long-run ethical dilemma do employees in a firm often face? How do they avoid it?

Accepted Answer

The employees in a firm are often faced

Question 9

Using profit as the sole guide for corporate action can lead to:

Accepted Answer

A) increased short-run and long-run profitability. 
B) short-term profits but long-term loss of customers. 
C) long-term profitability but short-term losses. 
D) increased corporate social responsibility. 
E) an increased customer base in the long run. 
A) increased short-run and long-run profitability. 
B) short-term profits but long-term loss of customers. 
C) long-term profitability but short-term losses. 
D) increased corporate social responsibility. 
E) an increased customer base in the long run.

Question 10

Voiceover Inc., a cellphone service provider, recognizes the importance of sustainable development and believes that it makes good business sense to adopt its principles. The company feels that helping to preserve the environment will provide its shareholders with short- and long-term returns.
-As part of its sustainable development drive, Voiceover has begun to provide its customers with electronically generated bills, thus reducing its paper consumption by more than 37 tonnes.The company is demonstrating:

Accepted Answer

A) accuracy of representation. 
B) procedural fairness. 
C) effective targeting. 
D) corporate social responsibility. 
E) locational privacy. 
A) accuracy of representation. 
B) procedural fairness. 
C) effective targeting. 
D) corporate social responsibility. 
E) locational privacy.

Question 11

As a part of its initiative to reduce deforestation, Silicon Inc., a trading company, limits the usage of paper by computerizing its operations.It also invests money in media campaigns against deforestation.In this scenario, the company's initiative is an example of:

Accepted Answer

A) effective branding. 
B) marketing ethics. 
C) corporate social responsibility. 
D) shifting return on investment. 
E) personal ethics. 
A) effective branding. 
B) marketing ethics. 
C) corporate social responsibility. 
D) shifting return on investment. 
E) personal ethics.

Question 12

Jennifer, who was recently appointed as her firm's chief ethics officer, wants to make sure her company is making ethical decisions.What are the activities Jennifer is likely to engage in?

Accepted Answer

The first step in ethical decision makin

Question 13

In relation to strategic planning process, the question whether a firm can serve a market ethically switches to whether the firm should indulge in particular marketing practices during the phase of:

Accepted Answer

A) planning. 
B) implementation. 
C) control. 
D) evaluation. 
E) design. 
A) planning. 
B) implementation. 
C) control. 
D) evaluation. 
E) design.

Question 14

How is an ethical climate created in a workplace? Provide an example.

Accepted Answer

The process of creating a strong ethical

Question 15

While segmenting a market, the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

Accepted Answer

A) wants to include a commitment to ethics in its mission statement. 
B) should relocate its production to another country. 
C) has fixed the appropriate marketing mix for the products. 
D) has instituted the necessary systems to address ethical lapses. 
E) is prepared to support the development of an ethical climate. 
A) wants to include a commitment to ethics in its mission statement. 
B) should relocate its production to another country. 
C) has fixed the appropriate marketing mix for the products. 
D) has instituted the necessary systems to address ethical lapses. 
E) is prepared to support the development of an ethical climate.

Question 16

The set of values within a marketing firm or in the marketing division of any firm that guides decision making and behaviour is referred to as:

Accepted Answer

A) corporate social responsibility. 
B) accuracy of representation. 
C) ethical climate. 
D) explicit rules. 
E) legal provision. 
A) corporate social responsibility. 
B) accuracy of representation. 
C) ethical climate. 
D) explicit rules. 
E) legal provision.

Question 17

Howard, the sales manager of a real estate company, is not able to meet the sales target for the current quarter.However, he is confident that the sales for the next quarter will improve.Which of the following actions indicates Howard's lack of personal ethics?

Accepted Answer

A) He calls a team meeting and asks the team to double its efforts to meet the sales target in the next quarter. 
B) He devises an incentive scheme to increase sales and to encourage his team. 
C) He inflates the sales figures for the current quarter so that it looks better for his branch and himself. 
D) He sends an email to the regional manager apologizing and explaining the reason he was unable to meet the sales target. 
E) He calls a team meeting to brainstorm and figure out why sales targets were not met for the current quarter. 
A) He calls a team meeting and asks the team to double its efforts to meet the sales target in the next quarter. 
B) He devises an incentive scheme to increase sales and to encourage his team. 
C) He inflates the sales figures for the current quarter so that it looks better for his branch and himself. 
D) He sends an email to the regional manager apologizing and explaining the reason he was unable to meet the sales target. 
E) He calls a team meeting to brainstorm and figure out why sales targets were not met for the current quarter.

Question 18

The manager of a marketing research firm, which has collected data from consumers, has discovered that the data is being used in a way that might mislead the public.In the context of ethical decision making, the manager is in the stage of:

Accepted Answer

A) identifying the issue. 
B) promoting the firm's social responsibility. 
C) gathering relevant information. 
D) evaluating the alternatives. 
E) choosing a course of action. 
A) identifying the issue. 
B) promoting the firm's social responsibility. 
C) gathering relevant information. 
D) evaluating the alternatives. 
E) choosing a course of action.

Question 19

Which of the following is true of Nielsen's Global Survey on Corporate Social Responsibility?

Accepted Answer

A) The consumers' willingness to spend on products from socially responsible firms showed a declining trend in 43 of 58 countries from 2011 to 2013. 
B) According to the survey, a majority of Canadians have punished companies for being socially irresponsible. 
C) The survey concluded that corporate social responsibility is the business issue of the 21stcentury. 
D) Consumers were more willing to buy products and services from companies with programs that give back to society. 
E) It found that being a socially responsible corporation ensures that all members of the firm or all subunits within it will act ethically. 
A) The consumers' willingness to spend on products from socially responsible firms showed a declining trend in 43 of 58 countries from 2011 to 2013. 
B) According to the survey, a majority of Canadians have punished companies for being socially irresponsible. 
C) The survey concluded that corporate social responsibility is the business issue of the 21stcentury. 
D) Consumers were more willing to buy products and services from companies with programs that give back to society. 
E) It found that being a socially responsible corporation ensures that all members of the firm or all subunits within it will act ethically.

Question 20

By including ethical statements in a firm's mission statement, marketers have the opportunity to introduce ethics during the stage of:

Accepted Answer

A) planning. 
B) implementation. 
C) control. 
D) design. 
E) processing. 
A) planning. 
B) implementation. 
C) control. 
D) design. 
E) processing.

What is required of a firm before it can align personal and corporate goals?

A company that its employees do not act ethically cannot be socially responsible.

When competitors prompt a company to undertake corporate social responsibility initiatives, the company is subjected to the influence of:

Almost every organization includes values and ethics in its mission statement, but the establishment of an ethical business climate primarily requires:

Explain a firm's corporate social responsibility in terms of its stakeholder categories.

How might a firm's choice of target market for its products lead to charges of unethical behaviour?

What short-run versus long-run ethical dilemma do employees in a firm often face? How do they avoid it?

Using profit as the sole guide for corporate action can lead to:

As a part of its initiative to reduce deforestation, Silicon Inc., a trading company, limits the usage of paper by computerizing its operations.It also invests money in media campaigns against deforestation.In this scenario, the company's initiative is an example of:

Jennifer, who was recently appointed as her firm's chief ethics officer, wants to make sure her company is making ethical decisions.What are the activities Jennifer is likely to engage in?

In relation to strategic planning process, the question whether a firm can serve a market ethically switches to whether the firm should indulge in particular marketing practices during the phase of:

How is an ethical climate created in a workplace? Provide an example.

While segmenting a market, the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

The set of values within a marketing firm or in the marketing division of any firm that guides decision making and behaviour is referred to as:

Howard, the sales manager of a real estate company, is not able to meet the sales target for the current quarter.However, he is confident that the sales for the next quarter will improve.Which of the following actions indicates Howard's lack of personal ethics?

The manager of a marketing research firm, which has collected data from consumers, has discovered that the data is being used in a way that might mislead the public.In the context of ethical decision making, the manager is in the stage of:

Which of the following is true of Nielsen's Global Survey on Corporate Social Responsibility?

By including ethical statements in a firm's mission statement, marketers have the opportunity to introduce ethics during the stage of:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Filters

Exam 18: Ethics and Socially Responsible Marketing

What is required of a firm before it can align personal and corporate goals?

A company that its employees do not act ethically cannot be socially responsible.

When competitors prompt a company to undertake corporate social responsibility initiatives, the company is subjected to the influence of:

Almost every organization includes values and ethics in its mission statement, but the establishment of an ethical business climate primarily requires:

Explain a firm's corporate social responsibility in terms of its stakeholder categories.

How might a firm's choice of target market for its products lead to charges of unethical behaviour?

What short-run versus long-run ethical dilemma do employees in a firm often face? How do they avoid it?

Using profit as the sole guide for corporate action can lead to:

As a part of its initiative to reduce deforestation, Silicon Inc., a trading company, limits the usage of paper by computerizing its operations.It also invests money in media campaigns against deforestation.In this scenario, the company's initiative is an example of:

Jennifer, who was recently appointed as her firm's chief ethics officer, wants to make sure her company is making ethical decisions.What are the activities Jennifer is likely to engage in?

In relation to strategic planning process, the question whether a firm can serve a market ethically switches to whether the firm should indulge in particular marketing practices during the phase of:

How is an ethical climate created in a workplace? Provide an example.

While segmenting a market, the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

The set of values within a marketing firm or in the marketing division of any firm that guides decision making and behaviour is referred to as:

Howard, the sales manager of a real estate company, is not able to meet the sales target for the current quarter.However, he is confident that the sales for the next quarter will improve.Which of the following actions indicates Howard's lack of personal ethics?

The manager of a marketing research firm, which has collected data from consumers, has discovered that the data is being used in a way that might mislead the public.In the context of ethical decision making, the manager is in the stage of:

Which of the following is true of Nielsen's Global Survey on Corporate Social Responsibility?

By including ethical statements in a firm's mission statement, marketers have the opportunity to introduce ethics during the stage of:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Filters